Marketing Specialist

• Apr 2021 - Present

Founder

• Jan 2017 - Present

• Carry out qualitative research on the impact of digital communications in the practice of diplomacy and on the adaptation of Ministries of Foreign Affairs to new digital tools for crisis management and consular affairs. • Monitor and analyze current events on geopolitics, foreign affairs, climate change and trade around the world, with a focus in Latin America and Europe. • Carry out qualitative research on the impact of digital communications in the practice of diplomacy and on the adaptation of Ministries of Foreign Affairs to new digital tools for crisis management and consular affairs. • Monitor and analyze current events on geopolitics, foreign affairs, climate change and trade around the world, with a focus in Latin America and Europe.

Director, Communications & Marketing

• Feb 2020 - Jul 2021

While being a member of the Board of Directors at YPFP Brussels, my key responsibilities are:• Team Leadership: I proactively lead a team of 7 high-performing staff members in positioning the brand as the leading platform for young professionals in Brussels. Produce and implement unique ideas for quizzes on sustainability, foreign affairs for team building activities.• Digital Campaigns: Co-lead flagship branch initiative on SDG 5 Gender Equality, mobilize 12 partners to activate digital campaigns, including coordination of 4 high-level events, reaching up to 500,000 impressions and 6% CTR with limited budget.• Marketing Strategy: Define and implement the branch's marketing communications strategy by combining relevant data figures with market insights, whilst incorporating the global brand identity of YPFP Brussels across multiple digital channels.• Social Media: Develop and execute the branch social media strategy, including video marketing, for 6 platforms leading to an increased engagement of 400% on LinkedIn, 70% on Twitter, 110% on Instagram and 4% on newsletter open rate.• Content Development. Oversee the co-creation process for a daily delivery of shareable audiovisual content in the form of posts, videos, newsletters, interviews and media toolkits. Proactively identify social media and marketing opportunities to add value to members and followers.• Marketing processes: Manage the end-to-end process of newsletters and campaigns, from coordinating with multiple teams on content to prepping the campaigns online to analyzing and reporting on its performance. Create and disseminate communications, marketing and social media training documentation for 30+ staff members. Show less

Deputy Director, Communications & Marketing

• May 2019 - Feb 2020

• Social Media: Coordinated the digital storytelling and content strategies leading to positive engagement rates in 3 different social media channels.• Team Management: Managed a team of 4 communication & marketing officers in the implementation of the branch's communication and marketing strategies.• Strategic Communications: Built strategic marketing communications plans and content calendars bringing together membership and marketing objectives.• Content Development: Created sharable social media content for events campaigns that drove engagement in line with the social media strategy.• Branding: Developed shareable social media campaigns for brand awareness by increasing the branch's digital presence, provided functional training to staff members on marketing & communication processes. Show less

Content Development Officer

• Aug 2017 - Sep 2019

• Outreach: Responsible for developing the communication outreach strategy for Charged Affairs, YPFP's global journal, and for its positioning at the European level.• Stakeholder management: Act as a reliable contact point for Charged Affairs contributors and manage the profile database of more than 350 YPFP members for marketing purposes.• Multimedia content: Created event visuals in Photoshop, edited videos in Premiere Pro and provided support to ad-hoc initiatives

Global Marketing & Communications

• Sep 2019 - Sep 2020

Within the Channel Marketing Communications team at Signify, I was at the crossroads of technology, digital marketing, branding, social media, corporate communications, markets, new product introductions, sustainability, net promoter scores and research. Some of my responsibilities included: • Project Management: Led the optimization of 24 Philips Lighting Application webpages to improve NPS, while coordinating with more than 90 markets across 5 continents the translation and localization of added-value content. • Content Marketing: Created highly impactful marketing collateral such as brochures, application guides and presentations to empower our customer-facing teams and increase Signify’s (premium) market share in professional luminaires. • Stakeholder management: Managed productive relationships with external agencies for the execution of brand marketing activities across all the different digital touch points in the Fashion, Office, Industry and Food & Large Retail verticals. Established long-term, productive relationships with a diverse set of internal stakeholders. • Data analysis: Generated and analyzed weekly Adobe Analytics reports and supported optimization of digital campaigns in 12 European markets. • Content Management: Created monthly marketing briefings, case studies, Life Cycle Assessments for 16 segments. Managed 3 video productions and 1 virtual reality app updates in collaboration with agencies. Show less

Digital Communications Junior Expert

• Jan 2015 - Oct 2016

• Strategic Communications: Planned and implemented the Embassy’s public diplomacy and communication strategies, including the management of public and institutional information flows across five diplomatic departments. • Social Media: Increased traffic and audience engagement near 10% in official social platforms by executing a new digital communication strategy, including management of social media community, updating of website and creation of infographics. • Internal Communications: Coordinated the publication of the 2015 and 2016 annual reports. • Media Relations: Secured 1-1 national TV interviews for Ambassador, developed talking points for 2 senior diplomats for speaking engagements and responded to media requests. • Stakeholder Outreach: Generated and enhanced the parliamentary dialogue between the Embassy's senior diplomats and the Hungarian Parliament's Latin American Friendship Group by exchanging best practices on climate, sustainable development and international cooperation. Show less

Senior Assistant

• Oct 2013 - Dec 2014

• Business advisory. Assisted more than 100 transnational clients in mitigating the risk of fraud by assessing the impact of EU regulatory proposals on potential partnerships in the EMEA and Americas. • Written communications: Wrote an average of 4 weekly due diligence reports, including key financial information, commercial registry, current and past litigation, shareholder structure and adverse press for possible joint ventures • Database Management: Maintained and updated an effective database on public information websites of more than 100 countries around the globe through use of Customer Relationship Manager tools. Show less

Robert Schuman Fellow, Latin America Unit, DG for External Policies

• Oct 2012 - Feb 2013

• Drafted 50% of the talking points on the EU-LAC economic and trade agenda for Martin Schulz, EP President during his meeting with Mexican and Chilean Presidents in February 2013. • Enhanced the strategic content delivered to the Eurolat’s 45 MEPs and their staffers by providing two weekly briefings on foreign affairs, trade, energy and technology in Europe and Americas. • Legislative research on the impact of energy taxation based on CO2 emissions aimed at the creation of national policy frameworks in Mexico and Chile. Show less

Project Assistant

• Aug 2010 - Aug 2011

• Planned and monitored the work of 13 local directors in seeking funding opportunities for social cohesion projects from the EU through the application of the Project Cycle Management (PCM). • Launched a major initiative, in cooperation with FAO, to promote the “TeleFood project” aimed at the sustainable production of basic grains in impoverished areas of the State of Guerrero • Coordinated and monitored media coverage in 5 major national and state outlets on the inauguration of the cultural exhibition “Guerrero, Flor y Color” by senior officials at Mexico City’s International Airport. Show less

EU Political Affairs Intern

• Mar 2010 - Jul 2010

• Liaised with European and Mexican government officials to draft the Joint Executive Plan’s regulatory issues in transportation, climate change and energy adopted during the V EU-MX Summit in Spain. • Responded to requests from DGs DIGIT, GROW and DEVCO on legislative initiatives on trade, SMEs and international cooperation. • Summarized in 3 to 5 weekly reports the main results of key meetings of the Competitiveness Council and the Economic and Financial Affairs Council, and the European Parliament’s Trade Committee. Show less

Government Relations Trainee

• Sep 2009 - Dec 2009

•Monitored legislative initiatives in the US House of Representatives and Senate in relation to Women’s Rights, International Justice, Death Penalty, Censorship and Free Speech •Assisted in the implementation of the advocacy campaign calling for the ratification of the “International Violence Against Women Act” (IVAWA) before the US Senate Committee on Foreign Relations •Drafted political intelligence material directed to the 100 US Senators and their staffers in order to prioritize political dialogue on human rights and freedom of expression in Latin American countries Show less

Congressional Affairs Intern

• Jun 2009 - Sep 2009

•Facilitated the communication between the Mexican government and the 435 House Representatives in the initiative “Border Trucking Demonstration Project” in order to identify transport regulations needed •Caried out economic research to prepare daily statistics on the US-Mexico economic agenda, covering bilateral trade figures, financial news and exchange rates used to brief the Ambassador and Senior Officials •Mapped the 53 and 32 electoral districts of California and Texas, respectively, governing regulatory border issues on trade, migration, transportation and security Show less

Membership Coordinator Assistant

• Jan 2009 - May 2009

•Maintained an electronic database of more than 200 members, ensured the accuracy of the stored data; tracked the expiration dates of memberships, and reminded the affected Chamber members. •Organized monthly business workshops for more than 50 entrepreneurs focused on market analysis, legal structures, risk management and networking. •Helped members identify business opportunities and drew up public affairs strategies to address the options in a timely manner. •Maintained an electronic database of more than 200 members, ensured the accuracy of the stored data; tracked the expiration dates of memberships, and reminded the affected Chamber members. •Organized monthly business workshops for more than 50 entrepreneurs focused on market analysis, legal structures, risk management and networking. •Helped members identify business opportunities and drew up public affairs strategies to address the options in a timely manner.

Customer Service Associate

• Oct 2008 - May 2009

•Coordinated diverse projects within City Hall and in liaison with other departments and organizations, including press conferences, cultural exhibitions and academic tours. •Assisted updating the different services provided by the City of Grand Rapids through the Customer Service Information Center’s website. •Provided helpful and friendly translation and interpretation services for French and Spanish speaking citizens. •Received, processed and responded more than 100 inquiries every day on City affairs from citizens by email and telephone. Show less

Volunteer

• Jan 2009 - Apr 2009

•Assisted carrying out the educational visit of the Honorable John R. Beyrle, Ambassador of the United States to the Russian Federation. •Assisted coordinating the 2009 Great Decisions Foreign Policy Lecture Series efficiently with minimal supervision. •Contributed innovative ideas for different trivia categories as member of the 2009 World Quest Committee. •Assisted carrying out the educational visit of the Honorable John R. Beyrle, Ambassador of the United States to the Russian Federation. •Assisted coordinating the 2009 Great Decisions Foreign Policy Lecture Series efficiently with minimal supervision. •Contributed innovative ideas for different trivia categories as member of the 2009 World Quest Committee.