Experience

Poka Inc.

• Canada
• Software Development
• 100 - 200 Employee

• Demand Generation Director

  • Apr 2022 - Present



Prophix

• Canada
• Software Development
• 300 - 400 Employee

• Senior Manager, Revenue Marketing (Demand Generation)

  • Mar 2021 - Apr 2022

  Create and lead demand generation programs to generate sufficient high-quality opportunities to support aggressive but achievable revenue targets.Establish and manage demand generation budget, performance metrics, and return-on-investment by marketing channel.Identify and lead multi-channel campaign plans for inbound lead generation, including email, content syndication, webinar/webcast, video, paid search, paid social, direct mail, and more.Collaborate both within the marketing department (product marketing, marketing communications and digital marketing) but also across departments (international marketing, sales, sales mgt., and sales operations and business development) on campaign development, execution, measurement, and optimization.Optimize G2, Trust Radius Capterra, Gartner Peer Insights across all capabilities including profile development, content usage, competitive monitoring, awards, buyer intent and retargeting.Frequently interact with BDR leadership on lead status/quality/progression/aging to optimize SAL/SQL conversion, marketing mix, and ROIManage demand gen, partner marketing and event marketing team ensuring a unified demand generation strategy/execution and collaborative culture.



SHEA Global an HSO Company

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Global Marketing Manager (Lead)

  • Sep 2019 - Mar 2021

  I devised the first international fully integrated marketing strategy and demand generation campaigns to improve brand awareness. I provide exceptional leadership and guidance in organizing effective marketing events and campaigns based on company objectives and revenue goals while forecasting needs for the marketing department. I create current and long-term goals for internal teams while developing their full fiscal plan/budget. Create profiles and lead scoring, while defining lead lifecycle, MQL/SAL, and managing a HubSpot implementation with Dynamics CRM. I manage the Marketing department’s budget with a focus on cost control/reduction. I cultivated a relationship with partners and vendors such as Microsoft, SYSPRO, and other ISVs to ensure business development.



Evogage Inc.

• Canada
• Business Consulting and Services

• Principal Consultant (Owner)

  • Nov 2014 - Mar 2021

  EVOGAGE\i-ˈvō -ˈgāj\1. (verb) to Evolve and Engage.Provided strategic and tactical creative marketing services and support for clients, including developing new revenue streams and executing go-to-market campaigns. Coached business owners and senior leadership on successful methods in building a business framework, which reflected the goals of the organization. EVOGAGE\i-ˈvō -ˈgāj\1. (verb) to Evolve and Engage.Provided strategic and tactical creative marketing services and support for clients, including developing new revenue streams and executing go-to-market campaigns. Coached business owners and senior leadership on successful methods in building a business framework, which reflected the goals of the organization.



SYSPRO Canada

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Content & Communications Manager

  • Jul 2018 - Sep 2019

  I attained business objectives at lowest possible cost by developing and deploying effective content marketing strategy and editorial plan. I formulated content with audience in mind and to increase the path to conversion. I performed diverse range of editorial operation, including understanding SEO, developing and categorizing content. I created editorial governance to ensure content is aligned with brand voice, style and tone. I provided proactive support to social channels, including email / newsletter distribution.Key achievements, I attained during this role: ✔Integral in transforming the company from product focused to leadership/content focused by producing webinars to provoke content from education perspective, while solving customers’ / prospects’ challenges to position as industry leaders. ✔Optimized brand awareness by integrating content programs with brand campaigns. ✔Improved sales and customer retention by driving traffic, engagement, and leads, while overseeing all content marketing initiatives.



Lemala Dental Group

• Director of Sales and Marketing (Consultant/Evogage Contract)

  • Sep 2017 - Sep 2019

  Collaborated with owners to establish a roadmap for expanding the franchise throughout the US and Canadian markets for the latest in digital dentistry technology. ✔Directed development of highly innovative, brand-building marketing campaigns leveraging a broad approach of social media, application/website development, email campaigns, press releases, and targeted strategies for B2B channel. ✔Drove the design and development of education-based consumer applications to effectively compete in the B2C markets. Led content development for all digital and print collateral.



Dental Brands

• Canada
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Vice President of Sales and Marketing (Contract)

  • Apr 2016 - May 2017

  Managed planning, development, and implementation of targeted marketing and brand strategies for a dental supply company experiencing exponential growth.✔Increased revenues by 10% by identifying new business opportunities and effectively penetrating the channel.✔Managed planning, development, and implementation of targeted marketing and brand strategies for a dental supply company experiencing exponential growth. ✔Rebranded company from a discount supplier to a premium label and successfully converted a majority of the customer base. ✔Leveraged social media channels and executed an aggressive digital strategy to blend business narratives resulting in an extreme surge (organic) in followers and impressions over just a 3-month period. Used mediums such as Facebook and Twitter. (Exceptional growth for industry.) ✔Maximized online sales revenues, a significant increase, by establishing a new multi-tiered ecommerce channel including leveraging 3rd party online retailers such as Amazon and eBay and quickly became a “Top Rated Seller”. ✔Managed the product portfolio and planned product positioning utilizing print materials covering product information to educate and train and integrated into the sales process. ✔Drove a formidable value proposition and drove additional revenue by securing strategic partnerships with luxury brand auto makers such as BMW and extending the customer proposition through a loyalty program.



WireIE

• Canada
• Telecommunications
• 1 - 100 Employee

• Marketing Manager (Downsizing/Layoff)

  • Apr 2013 - Feb 2014

  Managed the corporate marketing and communications functions. Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing for a start-up company in the telecommunications space.Developed strategic alliances to create a lucrative Channel Partner Program promoting incentives, which significantly contributed to company growth. Executed exceptional fiscal management to finish the year with 2% under budget expenses, in part due to successful vendor negotiations.Spearheaded all planning activities from concept to execution for events. Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns.



Harris Corporation

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Planning Analyst, Marketing Communications

  • Nov 2007 - Apr 2013

  Supported senior leadership by facilitating the design and construction of the product catalogue and coordinated the release of product information in step with the respective marketing campaign. Analyzed post event budgets and expenses to calculate return on investment and identify opportunities in planning future events. Activities included trade shows, trade conferences, and web-based educational seminars.Recognized by Division President for exemplary performance in analyzing and interpreting campaign profitability and other metrics, which enabled the success of subsequent planning.Created the fiscal Global Marketing and Media Plan in cooperation with all the Marketing Managers; planned and budgeted events, positioned the ad insertions and scheduled global ad placements. Served as POC for publishers and editors.Supported product teams with campaign development involving channel road shows, conferences, and webinars covering deficiencies in region‐specific marketing. Maintained an efficient workflow via established milestones for the timely completion of projects for the development of collateral, including company brochures, data sheets, and pricing guides.Coordinated the collection of budget forecasts from nine division leaders, consolidated to establish a primary global marketing plan totaling $14M.



MarketStar

• United States
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• National Events Field Marketing

  • 2004 - 2007

  MarketStar is a sales and marketing outsourcing company providing flexible retail, channel and direct sales solutions for the world’s leading and emerging companies. MarketStar uses skilled sales and marketing professionals and industry-proven go-to-market tools and intelligence to help clients accelerate sales and achieve market dominance. MarketStar is a sales and marketing outsourcing company providing flexible retail, channel and direct sales solutions for the world’s leading and emerging companies. MarketStar uses skilled sales and marketing professionals and industry-proven go-to-market tools and intelligence to help clients accelerate sales and achieve market dominance.