Experience

Cryo Innovations

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• National Sales Director

  • Oct 2020 - Present

  We manufacture the most technologically advanced, SAFEST, and lowest cost cryotherapy chamber in the market. Built for | Chiropractic - Physical Therapy - Sports Teams - Tanning Salons - Gyms - Med Spas - Athletic Recovery Centers. We manufacture the most technologically advanced, SAFEST, and lowest cost cryotherapy chamber in the market. Built for | Chiropractic - Physical Therapy - Sports Teams - Tanning Salons - Gyms - Med Spas - Athletic Recovery Centers.



Tenda North America

• United States
• Computer Networking Products
• 1 - 100 Employee

• Head of NA Marketing

  • Jun 2018 - Sep 2020

  • Developed and led marketing operations to maximize revenue generation and cross-channel unit sales for global producer of wireless and data networking devices. • Defined vision, including external PR, thought leadership, content, product marketing, sales enablement, digital and social marketing to accelerate pipeline, and customer acquisitions. • Managed channel marketing strategy, including consumer and SMB electronics product monetization via ecommerce platforms. • Established and expanded social media channels – grew community engagement.



AIRHAWK Intl / Danny Gray

• Santa Ana, CA

• Marketing Director

  • May 2017 - Apr 2018

  • Implemented marketing plans to promote AIRHAWK and Danny Gray products and increase customer acquisitions across North America, EMEA, and Asia-Pacific markets. • Launched innovative product line to satisfy global demand and establish new revenue stream. • Led channel management with aggressive global sales plan. • Established broader global distribution framework and partnerships across expanding product lines. • Managed websites, content marketing and e-commerce functions. • Responsible for social media brand awareness campaigns, product promotions, and increasing community engagement (Facebook, Twitter, Instagram).



HP

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Retention Marketing Manager

  • Sep 2015 - Nov 2016

  • Developed and supported worldwide B2B/B2C customer acquisition, retention and win-back campaigns for company’s new subscription-based HP Instant Ink service. • Collaborated cross-functionally with HP worldwide marketing, sales, CS, product solutions, operations, and vendors to execute marketing strategies while maintaining strong brand image. • Segmented audiences to meet pre-defined business objectives (enrollments, subscriptions, churn). • Created campaign communications calendars and manage CRM/transactional email processes. Volume ~100M annually across customer lifecycle and triggered events using automated email systems. • Conducted A/B testing to increase open, click-thru, and conversion rates on weekly/monthly basis. • Set metrics and provide ongoing analysis and standardized management reporting. • Collaborated with global team to increase acquisitions and grow subscription base 67% in 12 months. • Partnered with team to expand worldwide markets from 3 to 15 in 12 months (400% increase).



Marketing Minstrel

• Ladera Ranch, CA

• Marketing Consultant

  • Feb 2011 - Sep 2015

  • Engineered Paint Applications – Website and content development (including copy writing). • Spray Enclosure Technologies – Marketing Director • Developed customer acquisition programs, managed marketing email communications and PR, led website development projects, created lead generation/nurturing programs for internal sales team and North American channel partners. • Led marketing activities to grow dealer channel 40% in 2 years. • Engineered Paint Applications – Website and content development (including copy writing). • Spray Enclosure Technologies – Marketing Director • Developed customer acquisition programs, managed marketing email communications and PR, led website development projects, created lead generation/nurturing programs for internal sales team and North American channel partners. • Led marketing activities to grow dealer channel 40% in 2 years.



FreeConference.com

• United States
• Telecommunications
• 1 - 100 Employee

• Director of Product Marketing

  • Apr 2009 - Dec 2010

  • Established and executed marketing strategy while driving new programs, products and e-marketing initiatives. • Created new product and feature innovations. Championed to full commercialization. • Ensured proper and consistent communication of brand image to drive/maximize sales. • Developed and launched secure dealer portal. • Full responsibilities included product development, creating annual marketing plan, budget development, content management, and optimizing online marketing initiatives. • Led development and launch of new mobile applications (iOS, Android, Window Mobile). • Increased member base 173% with revenue increase of 18%.