Experience

AdLift Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Aug 2018 - 5 years 5 months

  Burlingame, California After 2 years as SEO Director I was given the opportunity to lead all operations of AdLift Inc. as Managing Director. I am currently responsible for sales pipeline, team growth, improvement in our service offering, P&L growth and internal process improvement. From 2018 until present I have overseen our marketing efforts to drive sales pipeline. As part of my daily duties I manage two select clients personally as an account manager so that I can maintain a close understanding of current… Show more After 2 years as SEO Director I was given the opportunity to lead all operations of AdLift Inc. as Managing Director. I am currently responsible for sales pipeline, team growth, improvement in our service offering, P&L growth and internal process improvement. From 2018 until present I have overseen our marketing efforts to drive sales pipeline. As part of my daily duties I manage two select clients personally as an account manager so that I can maintain a close understanding of current digital marketing trends (Most specifically SEO, PPC & Content Marketing) and get a hands on feel for how good our end product and service offering truly are and where it can positively evolve. During my first year as managing director we experienced a 144% year over year increase in revenue. During my time as managing director we've had positive P&L growth and an average client renewal rate of 94%, a client budget increase rate of 31% and

• Director of Search Engine Optimization

  • Aug 2016 - 7 years 5 months

  After one year of managing a small team I was given the opportunity to manage the entire SEO service offering for AdLift. Overall, the job was to improve our service and grow our team and portfolio of clients.

• SEO Manager

  • Aug 2015 - Aug 2016

  Burlingame, California At AdLift as SEO Manager I was tasked with managing the overall operations and growth of both the SEO and Content Marketing teams. I was responsible for all client engagements at AdLift as well as streamlining internal processes and quality of our services and products. Also as part of my duties I identified upsell opportunities when performance of campaigns dictated a client should increase their SEO or Content Marketing. Additionally I was involved in the pitch process for new client… Show more At AdLift as SEO Manager I was tasked with managing the overall operations and growth of both the SEO and Content Marketing teams. I was responsible for all client engagements at AdLift as well as streamlining internal processes and quality of our services and products. Also as part of my duties I identified upsell opportunities when performance of campaigns dictated a client should increase their SEO or Content Marketing. Additionally I was involved in the pitch process for new client acquisitions. Managed clients such as Paypal, Shopify, Marcus, Clarity Money, YieldStreet, Barnes & Noble, Schneider Electric, Airbnb, BlueJeans, ThoughtSpot, Mercer, eBay, SoFi, ChargePoint, GM Financial, Yahoo!, HotDog Collars & CoverHound.



Adobe

• United States
• Software Development
• 700 & Above Employee

• Sr. Search Engine Optimization Strategist

  • Aug 2012 - Aug 2015

  San Francisco Bay Area At Adobe I was a Sr. SEO Strategist in the Adobe Digital Marketing sector of the business. I worked with great clients such as Santander Consumer, Kaplan and TD Ameritrade's Investools. I also worked with brands like Rent.com and Discover. My duties were to manage the end to end SEO Strategies of my clients'​ SEO campaigns. I functioned as the strategist and account manager for several accounts. Additionally I contributed to developing Adobe's SEO product offering and contributed to the… Show more At Adobe I was a Sr. SEO Strategist in the Adobe Digital Marketing sector of the business. I worked with great clients such as Santander Consumer, Kaplan and TD Ameritrade's Investools. I also worked with brands like Rent.com and Discover. My duties were to manage the end to end SEO Strategies of my clients'​ SEO campaigns. I functioned as the strategist and account manager for several accounts. Additionally I contributed to developing Adobe's SEO product offering and contributed to the creation and presentation of new business pitches. Show less



AKQA

• United States
• Design
• 700 & Above Employee

• Search Engine Optimization Strategist

  • Feb 2011 - Aug 2012

  San Francisco Bay Area At AKQA I often worked with clients Visa, Target, Nike and Clorox but my primary focus was Search Engine Optimization Strategy for Audi of America. As Audi's digital agency of record I was embedded within a team provided to redesign the Audi of America website. My job was to implement SEO best practices during the redesign while simultaneously looking for new areas of opportunity for Audi. With AKQA as the leader in digital strategy for Audi I had the opportunity to work with a number of… Show more At AKQA I often worked with clients Visa, Target, Nike and Clorox but my primary focus was Search Engine Optimization Strategy for Audi of America. As Audi's digital agency of record I was embedded within a team provided to redesign the Audi of America website. My job was to implement SEO best practices during the redesign while simultaneously looking for new areas of opportunity for Audi. With AKQA as the leader in digital strategy for Audi I had the opportunity to work with a number of great partner agencies like Mediacom and M80/Zaaz in a consultant role for SEO and related analytics. I cherished the role and AKQA is a great agency. Besides the client side I enjoyed the opportunity to grow an SEO team that was three when I began and was six when I left! I relished the opportunity to bring AKQA's SEO offering forward as a competitive portion of revenue. Show less



CalFinder

• United States
• Consumer Services
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Dec 2008 - Dec 2010

  San Francisco Bay Area Responsible for the SEO of one of six verticals. Responsibilities did overlap into other verticals from time to time. I conducted on and off-site SEO, link building, social media marketing for brand imaging and awareness as well as for link building, some blog and article writing for both syndication and on site use.



Independent Consultant

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• SEO Consultant

  • Nov 2008 - Aug 2009

  Beginning in Fall 2008 I began taking freelance work for SEO. Performing comprehensive site audits for on and off site SEO, backlink profiling and opportunities for SEO improvement. I would assess a sites current technical and content SEO performance, conduct a keyword analysis and content gap then provide a detailed strategy plan to follow for better performance for their targeted keywords. My role was typically as a consultant.



TRAVELSMITH Co.

• Travel Arrangements

• eCommerce Marketing Coordinator

  • Mar 2007 - Nov 2008

  San Francisco Bay Area Responsible for all site content, created & managed SEO program, managed liquidation email program, site analytics, catalog to site synchronization, new product launches online.



Corning Observer

• United States
• Technology, Information and Internet

• Sports Editor

  • Nov 2002 - Jan 2006

  Chico, California Area Managed all operations of sports department for Corning Observer, layout, assignments, collaboration with three sister papers, article contribution and webmaster for corresponding website.