Penny Moore
Chief Commercial Officer at Springbuk- Claim this Profile
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Topline Score
Bio
Allison Kirby Falk, ACC
I had the privilege to work with Penny at Kurbo Health. Penny is an outstanding thought leader. At a high level, she understands the digital health market, develops effective strategy, and then identities and executes on tactics and initiatives to bring that strategy to life. More specifically, Penny managed my customer success efforts at Kurbo. She helped guide and teach me effective client relationship development, as well as how to build customer success strategy and processes at a younger stage company. She’s incredibly talented at understanding how customer success efforts plug into the bigger picture, and how to build a customer success framework within a company.
Lindsay Lagreid, MHI
Proven catalyst for growth! I have had the privilege of working for Penny in two different roles so far in my career. In both settings, Penny's leadership and clear vision resulted in impressive expansion and progress. Penny is a natural innovator and continually challenges the status quo to drive an organization to be thought leaders and market disruptors. She invests in the people she works with and continually helps them thrive. I grew more during my tenure on her teams than I can quantify. Wherever Penny is, exciting growth is bound to be happening!
Paul Coppola
Penny Moore is a constant professional, who is very strategic in her thinking, a collaborative business partner, and a solutions-oriented leader. I had the good fortune of working with Penny over the past 5 years. She has always been very entrepreneurial in nature and is able to clearly articulate a vision, while driving long-term sustainable results. It has been a pleasure working with her.
Allison Kirby Falk, ACC
I had the privilege to work with Penny at Kurbo Health. Penny is an outstanding thought leader. At a high level, she understands the digital health market, develops effective strategy, and then identities and executes on tactics and initiatives to bring that strategy to life. More specifically, Penny managed my customer success efforts at Kurbo. She helped guide and teach me effective client relationship development, as well as how to build customer success strategy and processes at a younger stage company. She’s incredibly talented at understanding how customer success efforts plug into the bigger picture, and how to build a customer success framework within a company.
Lindsay Lagreid, MHI
Proven catalyst for growth! I have had the privilege of working for Penny in two different roles so far in my career. In both settings, Penny's leadership and clear vision resulted in impressive expansion and progress. Penny is a natural innovator and continually challenges the status quo to drive an organization to be thought leaders and market disruptors. She invests in the people she works with and continually helps them thrive. I grew more during my tenure on her teams than I can quantify. Wherever Penny is, exciting growth is bound to be happening!
Paul Coppola
Penny Moore is a constant professional, who is very strategic in her thinking, a collaborative business partner, and a solutions-oriented leader. I had the good fortune of working with Penny over the past 5 years. She has always been very entrepreneurial in nature and is able to clearly articulate a vision, while driving long-term sustainable results. It has been a pleasure working with her.
Allison Kirby Falk, ACC
I had the privilege to work with Penny at Kurbo Health. Penny is an outstanding thought leader. At a high level, she understands the digital health market, develops effective strategy, and then identities and executes on tactics and initiatives to bring that strategy to life. More specifically, Penny managed my customer success efforts at Kurbo. She helped guide and teach me effective client relationship development, as well as how to build customer success strategy and processes at a younger stage company. She’s incredibly talented at understanding how customer success efforts plug into the bigger picture, and how to build a customer success framework within a company.
Lindsay Lagreid, MHI
Proven catalyst for growth! I have had the privilege of working for Penny in two different roles so far in my career. In both settings, Penny's leadership and clear vision resulted in impressive expansion and progress. Penny is a natural innovator and continually challenges the status quo to drive an organization to be thought leaders and market disruptors. She invests in the people she works with and continually helps them thrive. I grew more during my tenure on her teams than I can quantify. Wherever Penny is, exciting growth is bound to be happening!
Paul Coppola
Penny Moore is a constant professional, who is very strategic in her thinking, a collaborative business partner, and a solutions-oriented leader. I had the good fortune of working with Penny over the past 5 years. She has always been very entrepreneurial in nature and is able to clearly articulate a vision, while driving long-term sustainable results. It has been a pleasure working with her.
Allison Kirby Falk, ACC
I had the privilege to work with Penny at Kurbo Health. Penny is an outstanding thought leader. At a high level, she understands the digital health market, develops effective strategy, and then identities and executes on tactics and initiatives to bring that strategy to life. More specifically, Penny managed my customer success efforts at Kurbo. She helped guide and teach me effective client relationship development, as well as how to build customer success strategy and processes at a younger stage company. She’s incredibly talented at understanding how customer success efforts plug into the bigger picture, and how to build a customer success framework within a company.
Lindsay Lagreid, MHI
Proven catalyst for growth! I have had the privilege of working for Penny in two different roles so far in my career. In both settings, Penny's leadership and clear vision resulted in impressive expansion and progress. Penny is a natural innovator and continually challenges the status quo to drive an organization to be thought leaders and market disruptors. She invests in the people she works with and continually helps them thrive. I grew more during my tenure on her teams than I can quantify. Wherever Penny is, exciting growth is bound to be happening!
Paul Coppola
Penny Moore is a constant professional, who is very strategic in her thinking, a collaborative business partner, and a solutions-oriented leader. I had the good fortune of working with Penny over the past 5 years. She has always been very entrepreneurial in nature and is able to clearly articulate a vision, while driving long-term sustainable results. It has been a pleasure working with her.
Experience
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Springbuk
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Chief Commercial Officer
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May 2020 - Present
Springbuk is a leading-edge Health Intelligence platform that enables employers and consultants to manage their health investments. Our innovative solution offers in-depth insights, drives smarter decision-making, and provides strategic direction to help maximize return on investments. Health Intelligence empowers employers and consultants to deliver plans and programs that align with a strong health benefits strategy. Springbuk is a leading-edge Health Intelligence platform that enables employers and consultants to manage their health investments. Our innovative solution offers in-depth insights, drives smarter decision-making, and provides strategic direction to help maximize return on investments. Health Intelligence empowers employers and consultants to deliver plans and programs that align with a strong health benefits strategy.
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CWH Advisors
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Advisor
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Apr 2020 - Present
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Senior Partner, Sales Optimization Practice Lead
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Apr 2018 - Apr 2020
Commonwealth Health Advisors is a management consulting firm exclusively focused in healthcare.Our expert and experienced operators accelerate growth of healthcare technology and services businesses by delivering insightful and actionable management consulting services to investors, boards and executives. We apply proven and consistent methodologies, get in the market often, challenge convention and validate where it counts. Our active industry network allows us to generate deeper and more meaningful insight for clients as they navigate the complexities of the changing U.S. healthcare landscape. Focus areas include Product-to-Market Strategy, Healthcare Marketing Services, Product Management, Sales Operations and Enablement, Channel Management and Client Success Management.My specific projects delivered include:♦ Product-to-Market Strategy (Clients: Carrot.co, Ovia Health, PointRight, AlbumHealth, HealthyBusiness Group)♦ Sale Optimization Practice Leader (Clients: AlbumHealth, Fresenius Kidney Care - Acumen, whiskerDocs)♦ Client Success Practice Leader (Clients: Ovia Health, AlbumHealth)
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whiskerDocs
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United States
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Veterinary
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1 - 100 Employee
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Board Member
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Nov 2018 - Present
whiskerDocs the telehealth benefit for pet parents. Your dog or cat is that family member that genuinely needs your support to assure they stay healthy and happy. Think of whiskerDocs as healthcare decision-support from veterinarians to help you make the best choices for your beloved family pets. whiskerDocs is an exceptional employee benefit for companies who want to show value and support to family benefits. whiskerDocs the telehealth benefit for pet parents. Your dog or cat is that family member that genuinely needs your support to assure they stay healthy and happy. Think of whiskerDocs as healthcare decision-support from veterinarians to help you make the best choices for your beloved family pets. whiskerDocs is an exceptional employee benefit for companies who want to show value and support to family benefits.
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Better Therapeutics
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United States
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Biotechnology Research
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1 - 100 Employee
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Advisor
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Jul 2017 - Oct 2018
Better Therapeuticsis developing prescription digital therapeutics for treating chronic disease. Its innovative solution combines software, human coaching augmented by artificial intelligence, and advanced analytics to address the behaviors at the root cause of most chronic conditions, in a manner that can scale rapidly to address millions of covered lives. Better’s digital therapeutics are based on well-established evidence, fit within existing clinical treatment guidelines, and can be used with or without other interventions. Better believes non-drug treatment options are essential to reducing the unnecessary health and cost burden of chronic disease on individuals, payers, and the nation.
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Kurbo, Inc.
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Chief Growth Officer
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Dec 2015 - Jul 2017
Proud and passionate to have the opportunity to lead the growth strategy for this transformative program that is proven to help kids and families lead healthier lives.Kurbo Health provides the first mobile health coaching solution designed specifically to help children and families lose weight and develop smarter eating choices. It is based on one of the most advanced weight-management programs from Stanford University and has been proven effective in helping kids lose weight and create healthy habits. Kurbo is backed by venture funding from top-tier investors including Signia Venture Partners, Bessemer Venture Partners, Data Collective, Promus Ventures and Rock Health. For more information, please visit www.kurbo.com.
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ShapeUp, Inc.
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Chief Growth Officer
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Sep 2011 - Oct 2015
Responsible for revenue growth of venture-backed, SaaS-based healthcare company through new sales and client retention of Social Wellness™ programs to self-funded employers and health plans.Strategic executive leadership for the company achievement of CAGR of over 39% in three years, with new 2015 annual recurring revenue growth of 45% over 2014.Built a robust client base that grew from 86 to over 700 employer clients with expansion of Fortune 50 clients from two to nineLed market expansion to health plans through the establishment of a national contract with BCBSA Expanded global client base from two clients to over ten, serving participants in over 140 countries.Developed structure/process for client operations to address quality delivery of services in consistent and scalable method to align with rapid growth, leading to EBIDTA goal achievement and 101% client revenue retention. Established metrics-based key performance dashboards tied to prospect and client data maintained in Salesforce.com. Providing organization-wide transparency and accountability.
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Kaiser Permanente
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United States
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Hospitals and Health Care
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700 & Above Employee
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Vice President, Head of Sales
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Sep 2010 - Sep 2011
Responsible for accelerating growth for this early stage, Kaiser Permanente subsidiary, Avivia Health that delivered Workforce Health Solutions to Employers, Taft-Hartley Plans, and Regional Health Plans.Restructured sales processes and territory assignments to drive growth through disciplined focus on benefit consultants influencing buying decisions for Fortune 250 companies.Increased pipeline value through proposal activity by 42% in 12 months. Increased the quality of the pipeline by increasing the projected annual revenue per prospect by over 30%.
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Carewise Health
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United States
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Health, Wellness & Fitness
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200 - 300 Employee
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Senior Vice President & General Manager - Healthcare Solutions
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Sep 2006 - Sep 2010
Accountable for achieving top and bottom-line financial goals for 3 distinct lines of business. Total annual revenue of $34M with an EBIDTA of over 40%. Management of over 250 clinical, call center operations, and sales/account management executives and staff. ♦ Medicaid Care Management ♦ Commercial Carrier Care Management ♦ Medical Claim Audit Architect for product design to replace an aging line of business to meet current and future market requirements. Directed the completion of full product build including: sales plan, market roll-out, sales messaging, collateral, and prospect interactions with operations team in four months. Resulted in 81% growth rate year over year.
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Consultant, Business Development
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Mar 2006 - Sep 2006
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Carewise Health
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United States
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Health, Wellness & Fitness
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200 - 300 Employee
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Vice President, Business Development
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Apr 2003 - Mar 2006
Responsible for sales of Health & Productivity Solutions direct to employers, broker/consultants, and carriers through a team of 11 Account Executives.Developed market rationale and corporate justification for a middle market disease management strategy. Launched program in 8 months. First year- annual revenue of $6.5 million.Initiated sales plan to sell population-based disease management services to third party administrators. Closed $11 Million in sales in the first 18 months.
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Board Member
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Nov 1996 - Aug 2004
Elected official through county-wide elections. Elected official through county-wide elections.
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Senior Director-Account & Outcomes Mgmt
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Dec 1999 - Jan 2002
Responsible for the maintenance and growth of over $20 Million in Disease Management Services revenue generated from over 37 health plan accounts. Responsible for the maintenance and growth of over $20 Million in Disease Management Services revenue generated from over 37 health plan accounts.
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Owner
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Jan 1997 - Jan 2002
Multi-faceted agri-business that marketed over 24,000 head of hogs and 124,000 turkeys per year. Responsible for management of annual business plan, annual environmental plan, and financing with 2 major lenders. Multi-faceted agri-business that marketed over 24,000 head of hogs and 124,000 turkeys per year. Responsible for management of annual business plan, annual environmental plan, and financing with 2 major lenders.
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UnitedHealth Group
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Hospitals and Health Care
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700 & Above Employee
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Executive Director - Government Programs
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Jan 1991 - Dec 1999
Key executive in the 5-year strategic plan development for the health plan’s surge in growth (enrollment from 27K to 251K). This included financial, medical expense management, human resource, product and market development planning. Key executive in the 5-year strategic plan development for the health plan’s surge in growth (enrollment from 27K to 251K). This included financial, medical expense management, human resource, product and market development planning.
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Education
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Northwestern University - Kellogg School of Management
Certified Health Insurance Executive, AHIP, Health Industry Management and Strategy -
2016 - 2018
Cornell University
T. Colin Campbell Center for Nutrition Studies, Plant-based Nutrition Certificate -
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University of Missouri-Kansas City
Pharmacy, Pharmacoeconomics
Community
