Experience

Belvoir Farm

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Brand Manager

  • May 2021 - Present



Walgreens Boots Alliance

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Brand Manager - Soltan, Tea Tree & Witch Hazel, MASQD & Boots Brand

  • Dec 2020 - May 2021

• Global Brand Manager - Soltan

  • Apr 2018 - Dec 2020

• Assistant Global Brand Manager - Champneys Health Spa

  • May 2017 - Apr 2018

  Responsible for the brand relationship management, product development and global activation for Champneys across the Bath, Body and All Year Round gift categories. Key Responsibilities:Accountable for driving the total brand agenda across all retail partners and online, delivering value & profit growth and delivering enhanced brand performance.Responsible for the development and delivery of the Global NPD and marketing activation calendar, working in partnership with Commercial teams, PR and social teams to bring the brand strategy to life & deliver commercial targets.Ensure ongoing utilization of consumer and market insight to inform brand strategy.

• Account Executive - Healthy Lifestyle, Global Brands

  • Nov 2016 - May 2017

  Responsible for management & development of the commercial plan for Weight Management, Sports Nutrition, Health Checks, Stop Smoking & Hair Loss categories within Healthcare Brands.Key Responsibilities:Accountable for delivering exceptional brand execution whilst delivering against business targets. Provide thorough analysis of the category, sharing recommendations on sales fundamentals as well as identifying, scoping and leading product development opportunities.Ensure all activity complies with commercial & product best practice / industry guidelines.Ensure commercial & product plans are consistent with brand equity and brand visual identity.Lead category development using appropriate trading levers to maximize sales and market share growth.



Specsavers

• United Kingdom
• Retail
• 700 & Above Employee

• Frames Portfolio Manager

  • Oct 2015 - Nov 2016

  Responsible for management of new frame launches across UK & ROI markets, providing the best possible customer offer to maximise sales and maintain market leading positionKey Responsibilites:Lead cross functional teams to deliver NPD to over 750 UK & ROI storesManage frames product offering for Specsavers Healthcall domiciliary businessIdentify gaps in the product portfolio and analyse sales data to enable business decisions.Support the effective implementation of customer strategy and on-going management of the frame rangeLead product selection for national marketing and PR activity to drive forward key brand initiatives and projects.Produce Creative briefs and write engaging colleague communications content for new launches.Establish merchandising principles for all new ranges.Act as the product expert by having excellent knowledge of the Specsavers brand and designer ranges as well as excellent knowledge of competitor products.Support the Senior Frames Portfolio Manager in developing and implementing the visual merchandising strategy.



Walgreens Boots Alliance

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Jun 2015 - Oct 2015

  Responsible for financial reporting, trend spotting, budget forecasting, customer insights and promotional planning in line with brand positioning and commercial strategyKey Responsibilities:Using strong brand awareness, lead and deliver end to end NPD projects.Create concepts and design briefs which translate customer insight and trends into market leading product ranges.Management of strategy and ladder level planning in context of market and P&L targets.Sole cross category representative for Boots Pharmaceuticals brand in ROI – leading JBP, brand plan, marketing and advocacy to deliver competitive offer in market.Lead online strategy to grow market share and optimise customer shopping journey, increasingaverage transaction value.

• Assistant Brand Advocacy Manager

  • Aug 2014 - Jun 2015

  Delivered exceptional results through inspirational advocacy initiatives; always analysing resultsto drive future success whilst energising colleagues around shared values and business prioritiesKey Responsibilities:Drive total category profit growth, increase in participation and category revenue.Manage and engage stakeholders in support office and stores with an aligned communicationstrategy, creating true advocates of the brand.Provide best in class complete care solutions for customers, aligning with the One Healthcareagenda and deliver through the best channels.



Boots UK

• United Kingdom
• Retail
• 700 & Above Employee

• Brand Assistant

  • Jun 2013 - Aug 2014

  Key Responsibilities:Lead and delivered end to end healthcare NPD projects, translating trends and insight intoconcept and design.Provided full support to the brand manager and liaised cross functionally in all aspects of productdevelopment and delivery of the brand offer and activity plans.Developed, agreed and supported 360 communications plan across all platforms.Worked with trading team to develop pricing, promotion and distribution tactical and strategicrecommendations.Tracked progress of key business processes including delivering to critical paths, complying withregulatory requirements, sales plan and budgeting in order to influence productdevelopment/commercial decisions.

• Marketing Assistant

  • Nov 2012 - Jun 2013

  Key Responsibilities:Accountable for all Sales Plan promotional activity for Self Selection cosmetics.Produced written creative briefs for promotional sites in 2,500 stores across UK and ROI ensuringthat all creatives are produced in accordance to brand guidelines.Line management of new Production Assistants, providing coaching and guidance whilst ensureaccuracy is maintained as the workload is exchanged.Built and maintained professional relationships with external supplier base and design agencies.Worked with internal and external stakeholders to gain a strong brand awareness and productlifecycle insight.

• Buying Assistant - Boots Brand Buying

  • Jan 2012 - Nov 2012

  Key Responsibilities:Responsible for Boots brand product development process, ensuring critical paths are adhered toand stakeholders are engaged throughout the project from conception to delivery in store.Negotiated with key suppliers to secure low product cost whilst maintaining the quality of ownbrand and exclusive products.Managed supplier base of 50 finished goods and component suppliers in order to maintain servicelevel and effective supplier relationships both internally and externally.Lead activity with internal stakeholders to identify gaps in the market and cost savings on existing products, maintaining a maximum share in the market and therefore exceeding customer expectations.



OCTOBER TEXTILES LIMITED

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Account Executive

  • Jun 2011 - Oct 2011

  Key Responsibilities:Combined an interest in graphic design, an eye for detail and colour and a love of fashion, with good people skills and high levels of literacy and numeracy.Listened carefully to customer's requirements, before preparing quotations, checking artwork, ordering stock and agreeing delivery times.Manage accounts and client base and advise potential new clients in order to maintain the company’s reputation. Key Responsibilities:Combined an interest in graphic design, an eye for detail and colour and a love of fashion, with good people skills and high levels of literacy and numeracy.Listened carefully to customer's requirements, before preparing quotations, checking artwork, ordering stock and agreeing delivery times.Manage accounts and client base and advise potential new clients in order to maintain the company’s reputation.