Meghan Youker Cone

Chief Communications Officer at Sherman Independent School District
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Contact Information
us****@****om
(386) 825-5501
Location
McKinney, Texas, United States, US
Languages
  • Spanish -

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5.0

/5.0
/ Based on 2 ratings
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DERRICK JACKSON

Meghan is one of the more talented people that I have had the pleasure of working with throughout my career. During our time together in a previous district, I learned a great deal from her about how to structure and write stories for our website and building a social media presence. Her work ethic is second to none. I have seen her manage a number of important tasks and responsibilities during high-stress situations with grace and purpose and it taught me a great deal about the work ethic needed to be successful in school public relations. I look back on our time as co-workers very fondly. She is the consummate team player, who leads both by example and with purpose. I am a strong advocate of hers and look forward to seeing her career continue on its very upward trajectory. Couldn't be prouder to call her a friend and a colleague.

Scott JuVette

Meghan utilizes tremendous customer-service skills in her collaboration with coworkers and clients. She is organized, efficient, and reliable.

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Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Chief Communications Officer
      • Dec 2022 - Present
    • United States
    • Primary and Secondary Education
    • 700 & Above Employee
    • Assistant Communications Director
      • Sep 2012 - Dec 2022

      •Increased community awareness and support for the District’s goals, philosophy and programs •Fostered opportunities to enhance the image and perception of the school district while mitigating the likelihood of negative media coverage and attention •Supported critical initiatives such as bond and tax elections, annual budgeting and rezoning efforts •Wrote and compiled content for the District and campus websites, external and internal eNewsletters, social media, press releases, publications and more •Oversaw two fellow writers in the development of a quarterly District magazine •Grew number of followers nearly 600 percent on Facebook and 1,200 percent on Twitter from 2012-2017 Show less

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Web Specialist
      • Mar 2011 - Aug 2012

      •Promoted parent and community involvement by establishing campus websites that were dynamic, user-friendly and empowering to students, families and other school stakeholders •Identified new strategies to improve reach and impact of existing communications •Researched, wrote and posted news and feature stories online using Microsoft SharePoint •Attached photos, video and time-sensitive material to District and campus web pages •Provided SharePoint training, technical assistance and content support for 133 campus websites, including approximately 200 school-based users •Designed and implemented changes to content management and training systems, improving functionality, user ability and site consistency •Audited all external websites for adherence to the District’s branding and style guidelines, including spelling, grammar and punctuation •Wrote advertising copy, news releases, training documents and other internal communications materials as needed •Identified online content, video and photos for social media engagement opportunities, including selection, placement and messaging •Created, managed and built more than 50 individual school Facebook pages •Responded to questions, concerns and other comments on social networking sites such as Facebook on behalf of organization •Selected and cropped images for public distribution Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Reporter / Fill-In Anchor
      • Sep 2007 - Sep 2010

      Interviewed newsmakers and gathered information in a competitive, fast-paced and breaking news environment Presented live on-air reports targeting audiences with accurate, compelling and conversational story telling Established contacts with government and business leaders to build relationships, gain trust and identify daily story ideas Sold interviews to companies and the general public, convincing them of the personal benefits of speaking with the media Planned, arranged and executed special assignment projects designed to boost viewership, advertising revenue and station brand Promoted station identity and drove community presence utilizing social networking sites and other online media Wrote, edited and posted stories to the Internet using website management software Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Reporter / Weekend Producer
      • Jun 2005 - Aug 2007

      Worked independently to organize and assemble news stories from start to finish, including videography, interviewing, writing, editing and live on-air presentation Pitched story leads to management as part of daily planning sessions Employed creative techniques to identify captivating "news hook" in all assigned material Evaluated, selected, prioritized and wrote news content for four weekend newscasts, including the station's most watched program Led weekend staff to strategically attract viewers and develop a unique news product Ensured both quality and consistency in programming though leadership, coordination and attention to detail Show less

Education

  • Texas Tech University
    Master's degree, Strategic Communication and Innovation
    2021 - 2023
  • Texas Christian University
    Bachelor of Science, Broadcast Journalism, Political Science, Spanish
    2001 - 2005

Community

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