Director of Marketing, Enrollment, and Development

• Nov 2017 - Present

I serve as a resource for all 18 diocesan Catholic schools in New Hampshire in the areas of marketing, brand management, and prospective student enrollment and retention, and school development activity. I assist in matters of Catholic Identity and School culture as it relates to school advancement. Additionally, I am responsible for the marketing of the NH Catholic Schools on a statewide level, and diocesan-level school development. Most recently, I launched a nationally-recognized Transfer Incentive Program and a state-wide teacher hiring campaign. I am engaged in public policy efforts as they relate to school choice and scholarship granting organizations in New Hampshire. I present on a number of enrollment topics at a local, regional, and national level.I co-plan the annual St. John Neumann Education Trust Gala, which helps raise funds for the general benefit of Catholic education, and sit on the award granting committee.I partnered with Catholic Medical Center to establish the Heart to Hands Scholarship in 2020, for Catholic school students, and continually seek avenues to build business partnerships.I also work closely with our two Catholic summer camps with their marketing, recruitment, and development and continually engage with other offices in the chancery to discover ways to develop cross marketing relationships. Show less

Contributing Writer, Section Editor for Parable Magazine

• Sep 2015 - Present

Contributing writer and section editor for "School Spotlight" feature on Diocesan Schools. Active participant in editing process working directly with the magazine editor. Worked in tandem with feature photographer and am responsible for selecting photography for the feature. Parable Magazine is the magazine of the Diocese of Manchester, reaching the Catholic audience throughout the state of NH.

Director of Enrollment Management

• Sep 2015 - Nov 2017

As part of the Catholic School Leadership Team, I am responsible for the marketing and enrollment management planning supporting 21 schools in Diocese of New Hampshire. I serve as a resource to schools as they work to increase enrollment and retention. Througout the year, I work very closely with schools to identity their own unique position in the marketplace, and will assist in creating content and brand direction. At the state-wide level, I plan and execute marketing and brand strategy to support and promote the importance of Catholic School education.Creative behind the state-wide "Shine Brighter" campaign- multi-channel marketing campaign for NH Catholic Schools.Presentations:Presenter, "Build a Better Brand"- ACAAP fall conference (Regional Conference)Workshop leader, "Marketing for Admissions", Diocesan-wide workshopPresenter, "Your Brand Package: Online, In Print and In Person" -NCEA Institute for Catholic School Leaders (National Conference)Media features:"Girard at Large""The Kearsarge Chronicle" Show less

Director of Marketing and Content Strategy

• Jan 2015 - Jun 2015

In this role, I worked with the Director of Communications to product content for Admissions, Alumni Relations/Advancement. I created a variety of multichannel marketing needs including copy for both web and print.I also worked on researching the market to develop strategy for fall 2015. This included brand strategy, knowing our customers and competitors, understanding our place in the market and recognizing and promoting ways in which we offer superior value. This information was then utilized to implement enrollment strategy.I developed the Social Media Style Guide for the Communications Office. I also served as the Social Media Manager, significantly increasing engagement on Facebook, Twitter, Instagram and YouTube.I was responsible for developing brand strategy, themes, and creative content for Admissions and designed collateral as needed; I am familiar with InDesign, Photoshop and Whipplehill. Additionally, I assisted in communications photography.Integral in the website redesign, content, and branding of bghs.org and its marketing collateral. Show less

Director of Admission

• Aug 2012 - Jan 2015

Responsible for managing all aspects of admissions including:-Enrollment planning-Marketing (content creation and strategy)-Recruitment-Application processing, chair of Application Committee and Admissions Committee-Testing-Relationship building with alumni, parents and studentsPlanned and executed all admissions activities working with department chairs, guidance, administration and faculty in fulfilling the School’s admissions goals and objectives. These activities included: Fall Open House, Accepted Student Night, 6th and 7th grade summer event, BG Shadow program, Student Ambassador Club, and chairing the Marketing and Enrollment Committee.Conceptualized and led creative direction in marketing campaign videos to include: Bishop Guertin Cardinal Rules (videos linked)BG Kid Student (video linked)Bishop Guertin Student Acceptance VideoBishop Guertin "Happy" (video linked)"A Day in the Life" (video linked) Show less

Member; Professional Development Committee

• May 2010 - Aug 2012

This committee works with helping the larger membership keep abreast of issues relevant to the higher education profession. The committee is in charge of providing a speaker at each of our meetings (June, September and March). The committee also plans the yearly January Workshop for Guidance Counselors and Admissions Counselors. The committee also works with members of the CVC support staffs for their annual June workshop, which includes both work related and professional development activities. Show less

Senior Assistant Director of Admission

• Aug 2009 - Aug 2012

Senior Assistant Director of Admissions with experience traveling extensively in specific territory for recruitment. Promoted institution at National College Fairs, mini-fairs and high school visits throughout VT. Travel coordinator for specific territory responsible for reading and evaluating applications for Undergraduate Admission. -Responsible for the management of the on-campus visit experience, which includes training and managing Student Ambassadors, creating content for in-house visit materials and visit web pages, scheduling counselors, overseeing the daily operations of the office in regards to visitors and guests. -Meets with students and families at the college for information sessions, interviews and campus events. Show less

Assistant Director of Admissions

• Jul 2008 - Jul 2009

Assistant Director of Admissions with experience traveling extensively in specific territory for recruitment. Promoted institution at National College Fairs, mini-fairs and high school visits throughout VT, NY, NJ and PA. Travel coordinator for specific territory responsible for reading and evaluating applications for Undergraduate Admission. Coordinated two Accepted Student Days, and assisted with two College Open Houses.Meets with students and families at the college for information sessions, interviews and campus events. Instrumental in implementing a new college initiative for prospective commuter students throughout New Hampshire. Show less

Admissions Representative

• Oct 2007 - Jul 2008

Admissions Representative responsible for administering Financial Aid,and enrollment documents to new students. Conducted extensive interview process as well as presentations and tours for all prospective students. Followed up with students to limit fall-out while being responsible for lead generation. Responsible for meeting enrollment goals for every class start. Was the only Representative out of four schools that was responsible for two enrollment in programs: Cosmetology and Esthetics. Admissions Representative responsible for administering Financial Aid,and enrollment documents to new students. Conducted extensive interview process as well as presentations and tours for all prospective students. Followed up with students to limit fall-out while being responsible for lead generation. Responsible for meeting enrollment goals for every class start. Was the only Representative out of four schools that was responsible for two enrollment in programs: Cosmetology and Esthetics.

Branch Service Representative

• May 2007 - Oct 2007