VP Program Development & Marketing

• Jun 2023 - Present

Head of Marketing

• Jan 2022 - Jun 2023

Senior Vice President Product & Marketing Strategy

• Oct 2020 - Jan 2022

*Marketing*Communication*Retail*Product Programs*Recruitment/ Membership Sales*Strategy & Data Analytics

Vice President of Product & Marketing Strategy

• Feb 2020 - Oct 2020

General Manager

• Jun 2018 - Feb 2020

Communications Executive

• Oct 2017 - Jun 2018

Sales and Marketing Executive

• Oct 2017 - Jun 2018

Director, OEM Sales Operations

• Apr 2016 - May 2017

New Business Development Original Equipment Manufacturer (OEM) main point of contact Request for Proposal (RFP) inquiries Strategic Planning & Marketing Prospect & Lead Generation Pipeline & Sales Cycle Management Operations for all client-facing meetings Revenue & Expense Forecasting Consultative / Solution Selling Presentation & Negotiation Skills New Business Development Original Equipment Manufacturer (OEM) main point of contact Request for Proposal (RFP) inquiries Strategic Planning & Marketing Prospect & Lead Generation Pipeline & Sales Cycle Management Operations for all client-facing meetings Revenue & Expense Forecasting Consultative / Solution Selling Presentation & Negotiation Skills

Director of Marketing

• Feb 2014 - Apr 2016

Marketing: Lead and manage all day-to-day aspects of executing, analyzing the effectiveness, and developing of marketing programs and work with internal teams to implement/develop effect new ones that surprise, delight, and astound customers as well as researching, recommending and leading business negotiations with vendors; Oversee a full corporate marketing team, including compliance with marketing budget, weekly marketing status report process and manage multiple projects and external resources to ensure objectives are achieved; Manage and report on results from regular and ad hoc marketing ; Manage the creation and maintenance of digital and printed product marketing collateral, and execution of email marketing programs; Product Branding: Develop branding & messaging strategy for company and all products; Work across the company to bring new and updated products to market by leading marketing launch programs; Own product launch including new product branding/naming, logo creation, and all supporting communication pieces; Ensure that products are launched within the market in a whole and complete fashion; every time Public Relations: Manage all corporate and client-facing collateral, content/copy, social media marketing efforts, online & website and any other marketing efforts/materials; Oversee all aspects of major company events, including budget and Event Coordinator; Oversee and ensure consistency in current and future client facing initiatives including any presentations, RFP's, sales decks and account management follow-up; Assist in management of customer issues and conflict resolution Sales & Lead Support: Manage the Salesforce.com base case management system, lead & opportunity tracking system and job workflow; Support all major & minor accounts and any needed marketing opportunities; Oversee and provide support to Sales, Business Development, and Account Management selling and servicing efforts Show less

Social Media & Events Director

• Jul 2011 - Dec 2013

• Hired, oversee & manage 15 event staff employees including managing & teaching Social Media intern as well as 62 Social Media In-Store Contacts. • Monitor & Manage all stores online Reputation Management, Social Media and Events (50,000 attendance) • Coordinate all stores inventory, staffing, vehicles and create all pre & post marketing pieces including contests, signage, and email/website banners and follow-up email blasts. • Excelled in creating & fully managing ACS fundraising campaigns to raise double funds than ever before. • Implemented and monitor Social Media process within every store including a photo delivery process & Social Media Policy for entire company. • Doubled Facebook fan count in first 6 weeks on all fan pages and did full fan page makeovers. • Created, built and launched our whole company’s Reputation Management website: ilovemileone.com. • Report directly to eCommerce Director and work daily with CMO, CEO, President and all divisional presidents, and GMs. • Created relationships with many vendor contacts in reaching our desired tasks, budget, and end goal. • Hold many all-hands and exec presentations & phone conference meetings for all divisions. Show less

Head Volleyball Coach

• Oct 2012 - May 2013

Head Travel Volleyball Coach for high school girl players. Bay Area Volleyball Academy is a community based volleyball organization that provides a place for players of all ages and all levels to develop their skills. Head Travel Volleyball Coach for high school girl players. Bay Area Volleyball Academy is a community based volleyball organization that provides a place for players of all ages and all levels to develop their skills.

Social Media Manager

• Nov 2009 - Jul 2011

- Created & Managed Online Reputation Management process including Social Networks for all 64 venues & Body Shops; Facebook, DealerRater, Twitter, MySpace, Flickr, Blogs, FourSquare, Youtube, LinkedIn. - Direct contact for all customers/leads complaints, created & implemented company wide complaint process and monitor Complaint Log. - Wrote & Implemented Social Media Policy, Guidelines, and legal Photo Release Forms within whole company. - Traveled and gave monthly formal presentations to 70+ people at all corporate headquarters & dealerships in MD, VA, and NC. - Manage all Review sites; created merge field documents for all sales teams to send to customers; created & managed every employee DealerRater profile. - Worked directly with corporate Marketing Director; answered to the Chief Marketing Officer. - Developed & managed all Microsoft TAGs, Bluetooth & Texting Marketing Campaigns for every venue; customer contact. - Photo & video capturing & editing with direct relationships to all corporate partnerships. - Event Coordinating - created & managed all contests, prizes, and events through Social sites, at venues, and sponsorship events. Show less

Head Volleyball Coach

• Jan 2011 - Apr 2011

Head volleyball coach for the Brandon Middle School girls volleyball team. Lead them in their first in three years winning season! Head volleyball coach for the Brandon Middle School girls volleyball team. Lead them in their first in three years winning season!

Social Media & Internet Marketing Manager

• Nov 2008 - Sep 2009

-Prepared & dispatched Taaz media kits and press releases to prospective TV shows, highly targeted editorial calendars, local media, and various publications i.e. O Magazine. -Marketing strategy contributions including brainstorming, market research, social networking, and internet marketing strategy, 2008 21st Annual Most Innovative New Product (MIP) Award. - Leveraged the power of various social networks and blogs to increase US traffic for TAAZ.com. -Managed accounts: Search Engine Optimization (SEO), Google Analytics, Customer Support, InStyle magazine online/Gala/People magazine online QA, and Sephora’s online tool. Show less

Trainer/Server

• Jun 2007 - Aug 2009

* Conducted and supervised training and development programs for other employees. * Promotional events, advertising campaigns; Sales quotas met every quarter. * Customer Service-multiple telephone lines, one-on-one interaction on daily basis. * Conducted and supervised training and development programs for other employees. * Promotional events, advertising campaigns; Sales quotas met every quarter. * Customer Service-multiple telephone lines, one-on-one interaction on daily basis.

Independent Sales Representative

• Sep 2005 - Apr 2007

Driven work ethic coordinating monthly clientele advertising brochures; customer Driven work ethic coordinating monthly clientele advertising brochures; customer

Administrative Assistant/Management

• Aug 2005 - Dec 2005

Annual fund-raising, advertising/marketing promotions, maintained daily operational procedures and implemented QuickBooks; Promoted to manager after four months. Annual fund-raising, advertising/marketing promotions, maintained daily operational procedures and implemented QuickBooks; Promoted to manager after four months.