Senior Marketing Manager

• Feb 2022 - Present

Senior Marketing Manager

• May 2021 - Feb 2022

Brands: Brand Film | Campaign | MM+M | McKnight's | PRWeek

Marketing Manager

• Mar 2019 - May 2021

Brands: Brand Film | Campaign | MM+M | McKnight's | PRWeek

Brand Partnerships Director

• Jul 2018 - Oct 2021

ENVSN was born with the goal to serve and foster the talent, dreams and sustainability of youth culture in an inclusive environment, that promotes collaboration, discovery, conversation and commerce.ENVSNFest sits at the intersection of Music, Fashion, Beauty, and Wellness. Culminating in the only two-day festival to inhabit New York City while creating a social tsunami of content across multiple social platforms. ENVSN was born with the goal to serve and foster the talent, dreams and sustainability of youth culture in an inclusive environment, that promotes collaboration, discovery, conversation and commerce.ENVSNFest sits at the intersection of Music, Fashion, Beauty, and Wellness. Culminating in the only two-day festival to inhabit New York City while creating a social tsunami of content across multiple social platforms.

Head of Marketing Partnerships

• Jan 2018 - Sep 2019

VICTORINE is centered around a unique fragrance collection, including products that are formulated from the highest quality essential oils and terpenes, all responsibly sourced and crafted. VICTORINE excludes all potentially harmful ingredients - that means no irritants and no unnecessary additives. Part fragrance and part aromatherapy, VICTORINE oil blends are designed to leave you smelling as good as you feel. Our blends work with your body’s natural chemistry to create a scent that is completely unique to you.

Head of Marketing & Partnerships

• May 2017 - Jan 2018

• Experiential marketing and events programming lead. Responsible for strategic partnerships, B2B marketing activations/initiatives, talent selection, influencer marketing, social media and branded content production for all digital platforms that are brand/equity building, reach new relevant audiences and focus on shifting brand perception• Delivered joint programming and content campaigns with major sponsorship partners: Dave Chappelle, Dior Homme, Haute Living, Casamigos and more• Defined metrics to evaluate and report the overall effectiveness of all marketing and branded campaigns/projects• Led the end-to-end negotiation of partnership contracts and promotional agreements from strategy, traction and performance • Spearheaded the development of all event animations, logistics and planning including communicating with vendors, managing event expenses/budgets, and creating event recaps – resulting in an average of $40K in event sales per week • Managed nightlife programming consisting of four music-based programs per week, delivering authentic community/industry partnerships and an increase in restaurant traffic by 60% • Successfully created and pitched PR narratives leading to media coverage in Women’s Wear Daily, New York Times Online, EATER, OK! Magazine Online, USA Today and more• Managed all social media platforms from content creation to building campaigns/collaborations and influencer programs to secure and grow coverage – resulting in 10K followers within the first six months of opening

Brand & Marketing Lead

• Aug 2016 - May 2017

• Developed and managed 40+ brand and marketing initiatives/events and oversaw the activation of key fashion/retail sponsorships and partnerships for KIT + ACE in the New York City region – resulting in driving brand relevancy, an increase in showroom traffic and $1.2M in sales within a year’s span• Communicated quarterly regional marketing plan to brand directors and identified the KPI’s/capturing the ROI for all initiatives/events, which directly tie into business priorities for the region• Responsible for the execution of planning, scheduling and maintaining the marketing calendar on a quarterly timeline, while ensuring all deliverables and budgets are met• Identified consumer niches, trends and market opportunities to reach and appeal to the brand’s targeted demographic• Acted as the liaison between corporate and showroom to boost in-store sales and marketing, while maximizing ongoing opportunities and innovate towards corporate goals

Fashion Stylist Assistant

• Jan 2013 - Jan 2017

• Worked directly under head stylist on 60+ fashion editorial, lifestyle, celebrity and commercial photoshoots and campaigns that have been featured on mainstream media platforms such as VOGUE, Marie Claire, MORE, Harper’s BAZAAR, GQ, AS IF Magazine etc. • Assisted with production of large-scale editorial photoshoots including planning and logistics, creative design and contracts• Partnered with Art Directors and Creative Management Teams to review creative talent; maintaining an appropriate roster of talent to meet all shoot needs and brand standards• Conducted research for clients’ concepts, liaising with PR showrooms to acquire merchandise and deliver a high-quality final product• Created innovative seasonal strategies for large national and global brands, as well as niche designers

Associate Fashion Editor

• Jan 2014 - Dec 2015

• Worked directly with the Editor in Chief and Fashion Director to plan and execute seasonal editorials• Assisted in creating, directing, editing and publishing original content related to fashion, lifestyle and all realms of the art world• Assessed all research, reporting, information management and marketing support activities within demanding time frames• Created and analyzed the production of editorial content, including maintaining the editorial calendar, fact-check, edit, transcribe and report live coverage of special events

Account Executive, Fashion

• Aug 2012 - Dec 2013

• Worked directly with the President and Brand Directors on strategy development and direction for all brands represented • Implemented effective PR strategies to gain media exposure for luxury fashion labels (Strenesse, Luigi Bianchi Mantova, L.B.M. 1911, Stone Island, MAC, Marwood, Scott James)• Strategized annual public relations plans and product launch campaigns using traditional media relations, social media initiatives and events (i.e. press previews, store openings, fashion shows, trade/market shows, etc.)• Managed all aspects of PR campaigns, including writing of press releases, pitching and securing local and national print, online and broadcast media coverage including features in VOGUE, VOGUEItalia, Esquire, Marie Claire, MORE, GQ, etc.

Public Relations Associate, Fashion

• May 2012 - Aug 2012

Public Relations Intern

• Jan 2011 - May 2011

Public Relations Intern

• Sep 2010 - Dec 2010