Experience

SUPERORA

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Founder & Head of Strategy

  • Feb 2021 - Present

  Strategy that comes to life at the intersection of culture and tech. A modulated strategic consultancy utilising lean start-up and design thinking methodologies to enable purpose-driven brand and product development, agile digital transformation and commercial growth for businesses. We flex as needed, engaging a best-in-class international collective of practitioners in response to the project at hand. Client portfolio encompasses leaders in the sustainability, retail, culture, technology and health spaces. Featured client transformation and growth projects: - A sustainable, affordable retirement village in regional NSW centring wellbeing, creativity and inclusion. Services provided: Development Management, Design Direction, Brand Strategy and Marketing Management, Executive Advisory - A luxury concierge service turned welltech disruptor, delivering scaled life and business management services via an integrated app experience. Services provided: Business Growth Strategy, Commercial Modelling, Digital Transformation, Digital Product Design and Development, Brand Strategy, Brand Design and Renaming, Marketing Management, Executive Advisory - A premium, preventative healthcare organisation looking to bring a new tech-enabled health and wellbeing service to market. Services provided: Go To Market Strategy, Commercial Modelling, Product Strategy, Product Design and Development Planning - An iconic Sydney retail precinct wanting to elevate their positioning to attract global beauty, auto and entertainment tenants. Services provided: Repositioning Strategy, Hero Photography and CGI, Marketing Collateral Design - A pioneering arts health organisation bringing a new experiential wellbeing product and service suite to the consumer market. Services provided: Go To Market Strategy, Commercial Planning, Product Strategy, Brand Strategy, Design Direction, Executive Advisory Show less



Vicinity Centres

• Australia
• Real Estate
• 700 & Above Employee

• Senior Brand & Innovation Lead | QVB

  • Dec 2018 - Dec 2020

  Major Initiatives: QVB Ten Year Vision, QVB Digital Transformation Strategy, QVBx Experience Economy Strategy and QVB Brand Transformation | Phase 1; alongside integrated, multi-channel consumer campaigns and multimillion-dollar commercial partnership programming See https://robynwilson.co/work for more Key Commercial & Retail Partners: Google, Disney, Biennale of Sydney, Tourism Australia, KENZO, Salvatore Ferragamo, Coach, Mulberry, RM Williams, Mecca, Oroton, Country Road, Trippas White Group Show less



Agency Brand, Commercials + Operations

• Sydney, New South Wales, Australia

• Strategy & Commercial Lead

  • Jan 2018 - Mar 2019

  Agency engagements - both in-house and advisory: - Mahlab - an award-winning publisher and agency team of writers, journalists, editors, strategists, designers, developers, publishers, social media experts, media sales and PR stars with offices in Sydney and London. I was the strategic and commercial lead (Account Director) on global content and integrated comms projects for Rebel Sport, UTS, Thomson Reuters, Steadfast, QSR and Travellers Choice. Also project lead on cross-company operational review and technology assessment focused on increasing business efficiency, profitability, creative output and cultural alignment. - Heard Agency - a team of skilled specialists in strategy, branding, packaging, 3D, digital, social and PR, creating integrated communications that drive leads and sales. I was engaged on a consultative basis by the senior management team to invigorate and evolve internal systems and establish new initiatives that support increased productivity, cohesive culture, creative excellence and commercial sustainability. - CPG - a leading international production agency with facilities in Australia, China and Hong Kong. I led large-scale commercial product design, development and manufacturing projects (Account Director) for a portfolio of brands including QVB, SBS, Foxtel, Huawei, MG Motors, Capilano Honey, Blackmores, DJI and Newscorp. Show less



Flutter Lyon

• Australia
• Design Services

• Founder & Head of Design

  • Mar 2008 - Mar 2018

  Flutter Lyon was a health design agency producing experiential sessions, hospital programs, training programs, books, fashion and wellness products based on the visual and narrative therapy Pressography and the Life Pressings art form. Partnered with high profile organisations including NSW Health - Liverpool Hospital, Optus, Virgin Mobile, Museum of Contemporary Art, Vivid Sydney, The Centenary Institute and the City of Sydney. I founded the therapy and company and drove our business and brand strategy; established internal operational and financial systems; pitched and won new business, strategic partnerships and major grant funding; negotiated complex IP and delivery contracts; wrote a book; produced video and social content campaigns; and presented at major industry events. See https://robynwilson.co/work for more Achievements - Recorded the life stories of thousands of human beings in the mental health, community development and palliative care spaces through Pressography art and live sound recordings - Awarded major government and philanthropic funding for the development and delivery of public hospital programs and a new arts health retail product from Creative Partnerships Australia, Liverpool Hospital and Dry July - Awarded a NSW Health LHD Quality Award for Enhancing Patient Experience Through the Arts - Wrote and designed the Reflected Legacy book, published by palliative care industry leaders The Groundswell Project - Trained a team of practitioners (psychologists, art therapists and allied health professionals) in the therapeutic method - Spoke at international health and design conferences including International Arts Health Conference, Art Gallery of NSW; Palliative Care NSW Biannual Conference, Broken Hill; Royal Prince Alfred, Liverpool Hospital and Concord Hospital Palliative Care Education Forums - Collaborated with a talented team of 15 health professionals, producers, designers and product developers working across various projects Show less



Brand X

• Australia
• Recreational Facilities
• 1 - 100 Employee

• Senior Brand Manager

  • Mar 2014 - Mar 2015

  Brand X is an urban development and placemaking not-for-profit managing arts venues and community programs for City of Sydney, Fraser’s Property (Central Park Sydney) and TWT Property. I was engaged to nurture the public profile and brand reach of the organisation. Responsible for all social media, video campaigns, blog design and content strategy, public events and media. I worked closely with the Board of Directors to drive the overall brand direction of the organisation. Brand X is an urban development and placemaking not-for-profit managing arts venues and community programs for City of Sydney, Fraser’s Property (Central Park Sydney) and TWT Property. I was engaged to nurture the public profile and brand reach of the organisation. Responsible for all social media, video campaigns, blog design and content strategy, public events and media. I worked closely with the Board of Directors to drive the overall brand direction of the organisation.



View of Courage Studios

• Australia
• Design Services

• Founder & Experience Director

  • Aug 2006 - Aug 2010

  View of Courage was a multi-disciplinary creative studio specialising in event production and brand activations. I founded the business and engaged various creative teams - designers, producers, engineers and performers - to deliver sophisticated, emotive, experiential outcomes for Ministry of Sound, Piper Heidsieck, Hendricks, Vivid Sydney, Mercedes Australian Fashion Week, Pedestrian Group, Studios 301, Australia’s Next Top Model and Australian musicians. See https://robynwilson.co/work for more Show less



NG Art Gallery

• Australia
• Artists and Writers
• 1 - 100 Employee

• Publicist & Brand Manager

  • 2008 - 2010

  Managed all communications between the gallery and the press to attain substantial editorial placements in national TV, print and online media outlets including ABC, Sydney Morning Herald and Australian Financial Review. Established new relationships with social impact organisations including Oz Harvest and Beyond Empathy. Led the establishment of the Chippendale Creative Precinct and won a major project grant from City of Sydney. Established and developed the digital presence of the gallery and its artists - growing its social media reach by 300% within the first 3 months of launch. Show less



Ogilvy Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • 2006 - 2008

  Ogilvy is one of the world’s leading integrated agency networks. I was engaged to build a key client relationship with LG Electronics, playing a pivotal role in the overhaul of their national employee loyalty program and CRM system. Also managed creative production, merchandise fulfilment and the launch of digital campaigns for Nestlé Peters and Toyota. Ogilvy is one of the world’s leading integrated agency networks. I was engaged to build a key client relationship with LG Electronics, playing a pivotal role in the overhaul of their national employee loyalty program and CRM system. Also managed creative production, merchandise fulfilment and the launch of digital campaigns for Nestlé Peters and Toyota.



mobius

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • 2002 - 2004

  Assisted the management of creative production for digital, print, POS and experiential for Castrol, Gillette, Oral-B, Cadbury and Austcorp. Assisted the management of creative production for digital, print, POS and experiential for Castrol, Gillette, Oral-B, Cadbury and Austcorp.