Paulina Villarroel Cruz
Marketing Associate at Available Light- Claim this Profile
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Bio
Credentials
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Digital Marketing
General AssemblyApr, 2020- Nov, 2024
Experience
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Available Light
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United States
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Design Services
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1 - 100 Employee
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Marketing Associate
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Mar 2019 - Present
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Cruz Art Designs
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Salem, MA
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Co-Owner/Operator
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Dec 2015 - Present
Research, identify and schedule profitable artisan markets to sell and promote the product, assist in creating new designs and new product, create content for social media outlets, generate email campaigns, built and maintain website, build local relationships for collaboration, manage part time employee, fulfill online orders, bookkeeping cruzartdesigns.com, facebook.com/cruzartdesigns/, instagram.com/cruzartdesigns/ Research, identify and schedule profitable artisan markets to sell and promote the product, assist in creating new designs and new product, create content for social media outlets, generate email campaigns, built and maintain website, build local relationships for collaboration, manage part time employee, fulfill online orders, bookkeeping cruzartdesigns.com, facebook.com/cruzartdesigns/, instagram.com/cruzartdesigns/
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Northern Light Productions
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United States
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Media Production
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1 - 100 Employee
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Associate Director of Museum Development
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Mar 2015 - Mar 2018
Identified lucrative leads and Request for Proposals, lead all stages of proposal development, guided staff in executing strategic approach of proposals, assembled and wrote for outgoing proposals, developed marketing strategies, contributed to analysis of museum marketing trends, maintained various internal databases, trained Assistant Director of Museum Development, Technology utilized: Slack, Trello, Airtable, InDesign, and Google Docs Identified lucrative leads and Request for Proposals, lead all stages of proposal development, guided staff in executing strategic approach of proposals, assembled and wrote for outgoing proposals, developed marketing strategies, contributed to analysis of museum marketing trends, maintained various internal databases, trained Assistant Director of Museum Development, Technology utilized: Slack, Trello, Airtable, InDesign, and Google Docs
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Youth Media Instructor
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Jan 2015 - Sep 2015
As part of teen summer programming at St.Stephen's -Wrote curriculum for film production workshop -Taught all aspects of film production to Lynn youth to produce "I am Lynn," a collection of 4 short personal stories -Worked with teens to edit final pieces As part of teen summer programming at St.Stephen's -Wrote curriculum for film production workshop -Taught all aspects of film production to Lynn youth to produce "I am Lynn," a collection of 4 short personal stories -Worked with teens to edit final pieces
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Facing History & Ourselves
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Non-profit Organization Management
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200 - 300 Employee
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Freelance Video Editor
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Jul 2014 - Mar 2015
For Research and Development department -Edit scholar interviews into short educational documentaries geared toward middle school and high school students For Research and Development department -Edit scholar interviews into short educational documentaries geared toward middle school and high school students
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Peabody Essex Museum
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Integrated Media Intern and Education Intern
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Jan 2014 - Aug 2014
Integrated Media department -Consulted on interactive media elements for PEM generated exhibits, production coordinator on video shoots Education department -Conducted research for interactive elements of upcoming exhibit, assisted in evaluation of visitor experience PEM PALS mini fest, managed various tables at PEM PM Integrated Media department -Consulted on interactive media elements for PEM generated exhibits, production coordinator on video shoots Education department -Conducted research for interactive elements of upcoming exhibit, assisted in evaluation of visitor experience PEM PALS mini fest, managed various tables at PEM PM
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Boston Jewish Film
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Non-profit Organization Management
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1 - 100 Employee
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Programming Associate
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Apr 2012 - Jan 2013
Assisted Artistic Director in programming duties including: -solicited films -set up correspondence with distributors and filmmakers -coordinated Short Film Competition -acted as technical liaison at fundraising events -edited video footage as needed Assisted Artistic Director in programming duties including: -solicited films -set up correspondence with distributors and filmmakers -coordinated Short Film Competition -acted as technical liaison at fundraising events -edited video footage as needed
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St. Stephen's Episcopal Church
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Lynn, MA
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Youth Media Instructor
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Jun 2010 - Sep 2010
As part of teen summer programming at St.Stephen's -Wrote curriculum for film production workshop -Taught all aspects of film production to Lynn youth to produce "I am Lynn," a collection of 4 short personal stories -Worked with teens to edit final pieces As part of teen summer programming at St.Stephen's -Wrote curriculum for film production workshop -Taught all aspects of film production to Lynn youth to produce "I am Lynn," a collection of 4 short personal stories -Worked with teens to edit final pieces
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Community Art Center, Inc.
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United States
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Non-profit Organizations
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1 - 100 Employee
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Curating and Festival Summer Facilitator
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Jun 2010 - Aug 2010
For the "Do It Your Damn Self Film Festival," the first youth curated film festival in the country -Worked with teens to produce the festival reel -Designed marketing and outreach materials including the festival logo, t-shirt design, program poster, website and festival presence on social media networks For the "Do It Your Damn Self Film Festival," the first youth curated film festival in the country -Worked with teens to produce the festival reel -Designed marketing and outreach materials including the festival logo, t-shirt design, program poster, website and festival presence on social media networks
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Raw Art Works
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Filmschool Instructor (Temporary)
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Feb 2010 - Apr 2010
For Real to Reel Film School, an afterschool film program that utilizes art therapy in working with at-risk youth -Taught all aspects of film production to low income at risk-youth in an after school program -Supervised two teaching assistants For Real to Reel Film School, an afterschool film program that utilizes art therapy in working with at-risk youth -Taught all aspects of film production to low income at risk-youth in an after school program -Supervised two teaching assistants
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Community Art Center, Inc.
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United States
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Non-profit Organizations
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1 - 100 Employee
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Genuine Productions Advisor
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Dec 2009 - Mar 2010
For Genuine Productions, a for-profit teen media program -Worked with teens to develop best practice business strategies for client based work -Worked with teens to plan and implement productions for client based work For Genuine Productions, a for-profit teen media program -Worked with teens to develop best practice business strategies for client based work -Worked with teens to plan and implement productions for client based work
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GBH
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Broadcast Media Production and Distribution
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700 & Above Employee
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Online Community Manager
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Nov 2009 - Mar 2010
For Living with My Type 2, an online interactive community produced for PBS, featuring seven teenagers living with Type 2 diabetes -Worked directly with promotions staff to conduct outreach using social media networking tools -As main point of contact, maintained communications on social media networks For Living with My Type 2, an online interactive community produced for PBS, featuring seven teenagers living with Type 2 diabetes -Worked directly with promotions staff to conduct outreach using social media networking tools -As main point of contact, maintained communications on social media networks
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The Creative Collaborative
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Boston, MA
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Associated Producer
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Aug 2009 - Dec 2009
For Living with My Type 2 (http://www.pbs.org/mytype2/), an online interactive community produced for PBS, featuring seven teenagers living with Type 2 diabetes -Worked directly with director/producer on the development of content decisions -Recruited and selected participants -Developed content provided individual guidance and support to teenagers in the production of video diaries -Worked closely with family members to maximize participants retention; edited video for the web -Obtained and managed permission releases Show less
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Front Desk Associate
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Sep 2008 - Jun 2009
-Assisted teachers and students with their media equipment and room check out -Trouble shooting technical issues with media equipment -Video recorded HGSE lectures -Assisted teachers and students with their media equipment and room check out -Trouble shooting technical issues with media equipment -Video recorded HGSE lectures
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Facing History & Ourselves
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Non-profit Organization Management
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200 - 300 Employee
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Video Prouduction Manager
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Jan 2000 - Aug 2008
-Planned, developed and built the first video department for this international genocide and mass violence-focus educational non-profit organization that examines the impact of historical developments on social justice with the purpose of creating a more humane and informed citizenry -Worked with Research and Development Team to produce video resources (DVD’s and web clips) as accompaniments to existing resource books and conferences -Developed and implemented curriculum for the “Digital Legacies Project,” a four week digital filmmaking program for 10 Boston Public School students and instructed the students on the use of camera and editing equipment to produce short documentaries on the history of the civil rights movement Boston and it’s legacies for today -In conjunction with supervisor, established a budget according to the priorities and goals defined by the strategic plan of the organization - Worked with Program Technology Team in the selection of video content to enhance online educational resources - Managed video shoots by identifying third party video production consultants, hiring crew, negotiating production agreements with vendors and overseeing site and talent logistics. - Managed all aspects of in-house initiated video pre and post-production for both traditional and internet-based broadcast including filming, editing and creating web clips - Responsible for producing video promotional materials directed to organizational funding sources and private donors - Served as primary technical liaison to all departments and regions in order to ensure quality control and consistency of technical specifications, media format, audio and licensing requirements - Worked closely with the Resource Library staff developing and maintaining video resource archive Show less
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Education
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General Assembly
Certificate of Digital Marketing, Digital Marketing -
Harvard University Graduate School of Education
Ed.M, Arts in Education -
New York University
Bachelor of Fine Arts - BFA, Film/Television