Experience

easee

• Netherlands
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of Finance

  • Nov 2022 - Present



Swees BV

• Amsterdam Area

• Finance Consulting

  • Nov 2021 - Present

  Supporting early-stage startups on a freelance basis with (commercial) finance, fundraising and general advice regarding business model and scaling the organization. Focusing on companies that make a social or environmental impact. Clients: - easee (Head of Finance): easee.online - online eye exams - Pacmed (Finance Manager): pacmed.ai - data driven (AI) decision support for hospitals - The Good Roll (CFO): thegoodroll.com - makers of 100% European recycled paper Supporting early-stage startups on a freelance basis with (commercial) finance, fundraising and general advice regarding business model and scaling the organization. Focusing on companies that make a social or environmental impact. Clients: - easee (Head of Finance): easee.online - online eye exams - Pacmed (Finance Manager): pacmed.ai - data driven (AI) decision support for hospitals - The Good Roll (CFO): thegoodroll.com - makers of 100% European recycled paper



Creative Fabrica

• Netherlands
• Graphic Design
• 100 - 200 Employee

• Head Of Finance & Data

  • Apr 2019 - Sep 2021

  Online marketplace for fonts and digital images for the crafters and makers (B2C SaaS). Responsible for finance, commercial business intelligence & data analytics. MT member, reporting to CEO. - Two successful VC funding rounds (SERIES A and A+); - Set up the data analysis framework for CAC, CLV, payback period for FB and Google ads contributing to growing revenues of 3x vs prior year; - Heavily involved in pricing strategy, international go-to-market strategies and scaling organization from 8 to 40+ people. Show less



Yum! Brands

• United States
• Restaurants
• 700 & Above Employee

• Commercial Finance Manager / Delivery Lead - KFC Iberia (Madrid)

  • May 2017 - Feb 2019

  Responsible for the launch of the food delivery channel in Spain & Portugal, next to leading the FP&A team for KFC Spain. Major accomplishments: - Launched delivery channel within 3 months leading a cross-functional team of 8; - Record-braking sales growth in 2018 (>10% in Spain) driven by delivery; - Won the global “Achieving Breakthrough Results Award” as a result. Responsible for the launch of the food delivery channel in Spain & Portugal, next to leading the FP&A team for KFC Spain. Major accomplishments: - Launched delivery channel within 3 months leading a cross-functional team of 8; - Record-braking sales growth in 2018 (>10% in Spain) driven by delivery; - Won the global “Achieving Breakthrough Results Award” as a result.



Yum! Restaurants International

• Restaurants
• 700 & Above Employee

• Planning Manager KFC Northern Europe (Amsterdam)

  • Feb 2016 - May 2017

  Heading up the financial planning & analysis (FP&A) team of KFC Northern Europe. Reported to the CFO. Commercial partner to marketing team. Major accomplishments:- Implemented business intelligence tool (Oracle BI) and set up ETL process;- Promoted to planning manager in 2016, from senior financial planner in 2014, from financial planning & performance analyst (start).

• Senior Financial Planner KFC Netherlands (Amsterdam)

  • Feb 2014 - Jan 2016

• Financial Planning & Performance Analyst KFC Netherlands (Amsterdam)

  • Nov 2012 - Jan 2014



First Dutch Advisory

• Netherlands
• Financial Services

• Financial Consultant (M&A)

  • Mar 2009 - Dec 2011

  Started my career in the corporate finance / M&A consultancy business involved in buying and selling of companies. I got recruited from the University by the founder of First Dutch Capital, who was my master thesis supervisor. Started my career in the corporate finance / M&A consultancy business involved in buying and selling of companies. I got recruited from the University by the founder of First Dutch Capital, who was my master thesis supervisor.