Christina Lo

Marketing and Communications Associate at FUSE Corps
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Contact Information
us****@****om
(386) 825-5501
Location
Rowland Heights, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Marketing and Communications Associate
      • Mar 2022 - Present

      • Create written and visual content and creative assets for marketing campaigns, including all social media channels, collateral, newsletter, website, blog, etc. • Grew social media engagement by 370% • Collaborate on projects across departments and with Executive Fellows and external vendors • Support search engine optimization and limited online advertising investments • Assist in mining, organizing, and managing media contacts • Help design and implement strategies and new approaches to achieving the goals of the marketing and communications function, as well as the organization as a whole • Manage department email boxes • Create, maintain, and store marcomms process and protocol documents and media in Dropbox • Track department budget on Excel; manage and track vendor accounts and paperwork with Salesforce, Dropbox • Engage in social media DEI working group and employ inclusive and accessible best practices for content creation Show less

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Compliance Coordinator
      • Jan 2020 - Present

      • Create notes and reports for a large national client using Microsoft Excel • Perform weekly audits to keep database accurate and up-to-date • Create notes and reports for a large national client using Microsoft Excel • Perform weekly audits to keep database accurate and up-to-date

    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Communications Associate
      • Jun 2020 - Mar 2022

      • Work closely with the Director of Marketing and Brand Partnerships and collaborate across departments to execute campaigns and achieve organizational goals (i.e., sales, partnerships, fundraising, and artist-related efforts) • Liaise with staff to communicate and facilitate DEI committee efforts and implementation • Track and manage press contacts database, write and pitch press releases for exhibitions, and publish event listings • Create graphics, videos, and copy for CE newsletters, social media, and blog; grew Instagram following by 16% • Analyze and aggregate social media sales campaign data to inform future sales and campaigns • Manage and spearhead strategy and brand projects (e.g., Strategic Plan Overview and Rebrand Color Reveal) • Coordinate and represent CE in collaborative social media efforts with partners Show less

    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2019 - Mar 2021

      • Collaborated with editorial team and created content and scheduled posts for Instagram, Facebook, Twitter, and Pinterest using Sprout Social, Later, and CoSchedule • Monitored social media presence, analyzed social media analytics, and performed social media optimization • Edited long-form videos into videos native to each social media platform • Organized social media giveaways • Engaged with followers through social media interactions • Wrote and created newsletters through Klaviyo • Researched, coordinated, and secured influencer relationships and partnerships Show less

  • Fung Bros
    • Alhambra, CA
    • Production Assistant
      • Sep 2018 - Mar 2020

      • Researched and composed script outlines • Analyzed video performance and engagement data and proposed recommendations for future videos • Participated in industry groups and represented Fung Bros to recruit filmmakers and talent to collaborate with • Created a media kit and helped secure several sponsorship opportunities • Secured, coordinated, and managed talent and locations for production • Managed HR email to recruit talent, filter applications, and coordinate interviews • Researched and composed script outlines • Analyzed video performance and engagement data and proposed recommendations for future videos • Participated in industry groups and represented Fung Bros to recruit filmmakers and talent to collaborate with • Created a media kit and helped secure several sponsorship opportunities • Secured, coordinated, and managed talent and locations for production • Managed HR email to recruit talent, filter applications, and coordinate interviews

    • United States
    • Financial Services
    • 700 & Above Employee
    • Health and Life Insurance Agent
      • Dec 2016 - Mar 2018

      • Created presentations on financial literacy • Prepared illustrations for clients • Created presentations on financial literacy • Prepared illustrations for clients

  • USA SUMO
    • Santa Monica, CA
    • Marketing Specialist Intern
      • Feb 2016 - Mar 2016

      • Researched broadcasting networks to pitch a segment for • Assisted in a promotional Buzzfeed production • Participated in venue and event meetings • Researched and recommended online and social media best practices • Researched broadcasting networks to pitch a segment for • Assisted in a promotional Buzzfeed production • Participated in venue and event meetings • Researched and recommended online and social media best practices

    • United States
    • Public Relations and Communications Services
    • Public Relations Intern
      • Feb 2014 - May 2014

      • Created client status reports by tracking and capturing clients’ media placements • Assisted in and participated in live televised promotional shoots • Researched and communicated with vendors for celebrity charity event Super Saturday LA • Escorted celebrities and worked in multiple televised and red-carpet live events (e.g., QVC, Lakers, etc.) • Recruited over 25 volunteers for Super Saturday LA • Executed multiple marketing tactics to promote Super Saturday LA • Created client status reports by tracking and capturing clients’ media placements • Assisted in and participated in live televised promotional shoots • Researched and communicated with vendors for celebrity charity event Super Saturday LA • Escorted celebrities and worked in multiple televised and red-carpet live events (e.g., QVC, Lakers, etc.) • Recruited over 25 volunteers for Super Saturday LA • Executed multiple marketing tactics to promote Super Saturday LA

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Video Operations Intern
      • Jun 2013 - Aug 2013

      • Edited videos using Final Cut Pro • Extracted and converted content from So You Think You Can Dance episodes • Effectively created description, keywords, and annotations on videos to maximize the number of viewers on YouTube • Edited videos using Final Cut Pro • Extracted and converted content from So You Think You Can Dance episodes • Effectively created description, keywords, and annotations on videos to maximize the number of viewers on YouTube

    • United States
    • Restaurants
    • 700 & Above Employee
    • Cashier
      • Oct 2012 - Feb 2013

      • Successfully processed large transactions • Completed over 80 orders in an hour • Provided excellent customer service • Resolved customersʼ problems • Effectively communicated larger issues from customers to management • Successfully processed large transactions • Completed over 80 orders in an hour • Provided excellent customer service • Resolved customersʼ problems • Effectively communicated larger issues from customers to management

Education

  • University of Southern California
    Bachelor of Arts (B.A.), Communication, General
    2014 - 2016
  • Santa Monica College
    Associate of Arts (A.A.), Communication, General
    2012 - 2014

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