Melissa Dunn-Johnson
Senior Director, Demand Generation at BlueWhale Research- Claim this Profile
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Bio
Liz LaPorte Stott
Melissa has educated me about the value of and techniques involved with Lead Nurturing using marketing automation. As a result, she has helped me become more valuable to our clients. Melissa has a charming, upbeat personality that sets our clients at ease immediately. She is a delight (!) to work with!. Melissa's expertise helps guide clients and our team to make their programs most successful. She is flexible, customer-centric, and very thorough and prompt with all communications. Melissa has helped take our customers to the next level of marketing success and as a result has helped increase our sales revenue at Penton.
Ashley Tate
Melissa is very dedicated to driving successful programs for clients. Her excellent organization skills are imperative for juggling several projects and meeting time sensitive milestones. With each project comes new, challenging objectives to reach the client’s specific goals. It’s through great communication that Melissa provides a strategy that not only delivers results, but also involves the client every step of the way. As my manager, Melissa nurtured my ideas and coached me on best practices to help me grow in my career.
Liz LaPorte Stott
Melissa has educated me about the value of and techniques involved with Lead Nurturing using marketing automation. As a result, she has helped me become more valuable to our clients. Melissa has a charming, upbeat personality that sets our clients at ease immediately. She is a delight (!) to work with!. Melissa's expertise helps guide clients and our team to make their programs most successful. She is flexible, customer-centric, and very thorough and prompt with all communications. Melissa has helped take our customers to the next level of marketing success and as a result has helped increase our sales revenue at Penton.
Ashley Tate
Melissa is very dedicated to driving successful programs for clients. Her excellent organization skills are imperative for juggling several projects and meeting time sensitive milestones. With each project comes new, challenging objectives to reach the client’s specific goals. It’s through great communication that Melissa provides a strategy that not only delivers results, but also involves the client every step of the way. As my manager, Melissa nurtured my ideas and coached me on best practices to help me grow in my career.
Liz LaPorte Stott
Melissa has educated me about the value of and techniques involved with Lead Nurturing using marketing automation. As a result, she has helped me become more valuable to our clients. Melissa has a charming, upbeat personality that sets our clients at ease immediately. She is a delight (!) to work with!. Melissa's expertise helps guide clients and our team to make their programs most successful. She is flexible, customer-centric, and very thorough and prompt with all communications. Melissa has helped take our customers to the next level of marketing success and as a result has helped increase our sales revenue at Penton.
Ashley Tate
Melissa is very dedicated to driving successful programs for clients. Her excellent organization skills are imperative for juggling several projects and meeting time sensitive milestones. With each project comes new, challenging objectives to reach the client’s specific goals. It’s through great communication that Melissa provides a strategy that not only delivers results, but also involves the client every step of the way. As my manager, Melissa nurtured my ideas and coached me on best practices to help me grow in my career.
Liz LaPorte Stott
Melissa has educated me about the value of and techniques involved with Lead Nurturing using marketing automation. As a result, she has helped me become more valuable to our clients. Melissa has a charming, upbeat personality that sets our clients at ease immediately. She is a delight (!) to work with!. Melissa's expertise helps guide clients and our team to make their programs most successful. She is flexible, customer-centric, and very thorough and prompt with all communications. Melissa has helped take our customers to the next level of marketing success and as a result has helped increase our sales revenue at Penton.
Ashley Tate
Melissa is very dedicated to driving successful programs for clients. Her excellent organization skills are imperative for juggling several projects and meeting time sensitive milestones. With each project comes new, challenging objectives to reach the client’s specific goals. It’s through great communication that Melissa provides a strategy that not only delivers results, but also involves the client every step of the way. As my manager, Melissa nurtured my ideas and coached me on best practices to help me grow in my career.
Credentials
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Eloqua Product Master
Eloqua -
Eloqua Revenue Lifecycle Master
Eloqua
Experience
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BlueWhale Research
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United States
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Marketing Services
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1 - 100 Employee
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Senior Director, Demand Generation
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Jun 2023 - Present
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Endeavor Business Media
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United States
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Technology, Information and Media
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400 - 500 Employee
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Sr. Digital Marketing Director
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Jan 2022 - Jun 2023
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Digital Marketing Director
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Jan 2020 - Jan 2022
(Endeavor acquired Informa's Industry & Infrastructure division, which included me among many others). Oversee a team 16 that manages marketing efforts and reporting for client-paid Marketing Solutions programs across 12 markets which generate ~$20M in annual revenue. Assist sales team across all markets to scope new opportunities for integrated programs.
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Digital Marketing Director
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Jan 2017 - Dec 2019
Informa, formerly Penton, is a B2B media company providing content, insight and marketing to 17 industry sectors. Manage, design, develop and execute marketing programs for clients that drive lead retention and nurturing using Eloqua marketing automation software. Assist sales team and solution specialist with proposals and prospect calls. Liaise with internal teams and clients to ensure successful implementation of programs.
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Manager, Marketing Automation Programs
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Apr 2014 - Dec 2017
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Marketing Client Services Specialist
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Jan 2012 - Mar 2014
Formerly Penton
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Achievix
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Fort Collins, CO
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Owner / Marketing Manager
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Apr 2010 - Dec 2011
Founder of marketing communications company. Provide marketing communications, design and project management services to clients. Services include lead generation campaigns, sales tool development, event management, social media marketing, web services, and CRM. Clients span the energy, healthcare, security and transportation industries and included companies such as SunGard Energy, Allegro Development, Teletrac, Site Reliability, and Koke Design. Founder of marketing communications company. Provide marketing communications, design and project management services to clients. Services include lead generation campaigns, sales tool development, event management, social media marketing, web services, and CRM. Clients span the energy, healthcare, security and transportation industries and included companies such as SunGard Energy, Allegro Development, Teletrac, Site Reliability, and Koke Design.
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SunGard - now part of FIS
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United States
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Information Technology & Services
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700 & Above Employee
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Marketing Manager / Program Manager
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Aug 2007 - Apr 2010
Provider of software solutions helping financial services institutions, banks, and energy companies to streamline and integrate the trading, risk management and operations of their commodities and associated financial instruments. Executed customer-focused marketing programs, events, and lead generation campaigns across North America, EMEA, and AsiaPac. Developed sales tools across different product lines. Marketing POC for user group. Salesforce.com “super user” for business unit. Mentored marketing assistant and intern. Show less
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Achievix
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Fort Collins, CO
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Owner / Marketing Manager
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2004 - 2008
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Xtria
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Marketing Manager
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2003 - 2005
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Citadel Security Software
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Dallas, Texas
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Marketing Manager
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2002 - 2003
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Stonebridge Technologies
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Dallas, Texas
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Senior Manager, Marketing Communications
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1999 - 2001
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ObjectSpace
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Dallas, TX
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Marketing Communications Specialist
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Jul 1998 - Jun 1999
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AnswerSoft
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Richardson, TX
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Marketing Coordinator
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Jun 1997 - May 1998
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Verizon Business
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Communications Specialist
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1992 - 1997
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Education
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Texas Woman's University
MBA -
Texas A&M University
BS
Community
