Experience

Energize

• Advertising Services
• 1 - 100 Employee

• Managing Director & Founder

  • Jan 2005 - Present

  Klaas is Founder and Managing Director of Energize. Energize is a brand activation agency for earned attention.Currently, he leads a creative team of 15 professionals and is responsible consulting brands including Adobe, KPN, Koninklijke Verkade, Nierstichting, KWF, and PLUS Retail. Besides, he focuses on new business, public relations and the strategic direction of the agency.

• Co-Founder Energize Shanghai

  • Jul 2009 - Mar 2014

  In the spring of 2007 I was first introduced to China. I joined a Dutch Business Innovation delegation and visited start-ups, VC's, ad agencies and game studios. Two years later we opened up our office in Shanghai, together with my partner Rogier Bikker.I am responsible for the growth and strategic direction of Energize Shanghai. Currently, we work for respective brands, including miffy (Mercis), Heineken, KLM and Dr. Oetker. Energize Shanghai focuses - just like our office in the Netherlands - on the concept and creation of interactive campaigns and brand programs. Show less



CMOtalk

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Founder and Editor-in-Chief

  • Feb 2015 - Present

  CMOtalk is the award-winning marketing podcast series (top 20 ranking iTunes) and premium CMO-platform. The network serves two goals. First, the content aims to inspire the marketing community with engaging stories. Second, we add value for the CMO-community through a series of events to network, share experiences and do business. See: cmotalk.nl The monthly podcast features top Chief Marketing Officers and CCOs with a marketing background. Previous guests include Tex Gunning (Leaseplan), Linda van Schaick (Shell), Patrick Stal (Uber) and Erik-Jan Gelink (Transavia). The interviews can be found as a monthly spread in trade journal Adformatie, iTunes, SoundCloud, Spotify, Stitcher and TuneIn. The podcast is nominated twice by radio station BNR as ‘Best Dutch Business Podcast’ and received both an Esprix Award, a Grand Prix Content Marketing Award and SAN nominee. Show less



Entrepreneurs' Organization

• United States
• Non-profit Organizations
• 700 & Above Employee

• Bestuurslid (Learning Chair)

  • Jun 2021 - Present



SWOCC

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Bestuurslid SWOCC

  • Apr 2021 - Present



NIMA, Nederlands Instituut voor Marketing

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Member of Register Marketeers (RM)

  • Jun 2017 - Present

  The titel 'Register Marketeer' (RM) is officially reserved to European top marketers. In the Netherlands the network consists of a select group of marketers, who have both the drive and skill to improve the industry. The certification process is very strict and only reserved to those who can prove they made a difference. The titel 'Register Marketeer' (RM) is officially reserved to European top marketers. In the Netherlands the network consists of a select group of marketers, who have both the drive and skill to improve the industry. The certification process is very strict and only reserved to those who can prove they made a difference.



Agency China

• Amsterdam

• Board Member

  • Mar 2013 - Mar 2016

  Agency China is a digital agency network of independent specialist agencies offering a one-stop-shop to European brands that are (about to be) active in the Chinese market. From strategy, concept and creative (Energize) to the development of websites, social media campaigns and mobile applications (rb2) and from CRM to the execution of e-mail marketing campaigns (webpower) in China. Agency China employs a total of 250 digital professionals and has offices in Amsterdam, Shanghai, Beijing and Xiamen. Show less



IAB

• United States
• Advertising Services
• 200 - 300 Employee

• Board Member

  • Sep 2008 - Aug 2010

  Board member of IAB Netherlands. Accountable for Marketing & Communications of the industry organization. Moreover, dedicated in helping the interactive advertising industry forward. Board member of IAB Netherlands. Accountable for Marketing & Communications of the industry organization. Moreover, dedicated in helping the interactive advertising industry forward.



Free for One

• Advertising Services
• 1 - 100 Employee

• Manager Interactive Marketing

  • Oct 2002 - Jan 2005

  Founded a new business unit interactive marketing within the agency structure. Responsible for sales, project management and evaluation of tailor-made sales- and brand promotions. Supervised several interactive projects, including online promotions for FMCG clients (e.g. Sara Lee GlaxoSmithKline, General Biscuits/LU, Hero and Reckitt Benckiser). Managed both marketing research- and web development team, consisting of 5 team members Founded a new business unit interactive marketing within the agency structure. Responsible for sales, project management and evaluation of tailor-made sales- and brand promotions. Supervised several interactive projects, including online promotions for FMCG clients (e.g. Sara Lee GlaxoSmithKline, General Biscuits/LU, Hero and Reckitt Benckiser). Managed both marketing research- and web development team, consisting of 5 team members



Reddion

• Advertising Services
• 1 - 100 Employee

• Sales Consultant

  • Dec 2001 - Sep 2002

  Created online media campaigns and digital marketing services on behalf of Reddion's key accounts, including ING EBCN, Postbank, UPC, Teleac NOT and Het Nederlands Zuivelbureau. Initiated sales and consulted clients in their digital marketing strategy. Negotiated contracts with publishers and online advertising networks. Created online media campaigns and digital marketing services on behalf of Reddion's key accounts, including ING EBCN, Postbank, UPC, Teleac NOT and Het Nederlands Zuivelbureau. Initiated sales and consulted clients in their digital marketing strategy. Negotiated contracts with publishers and online advertising networks.