Sonali Engineer
Director, Commerce at Wavemaker Canada- Claim this Profile
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Topline Score
Bio
Jack Porter-Smith
Sonali is the hardest working individual I have worked with in the digital marketing industry. She has many strengths, but what I admire most is her attention to detail, passion for results and ability to interpret data to inform strategy on an ongoing basis. I'm sure I'll work with Sonali again in the future.
Raj Narayanan, Digital Marketing Strategist
Sonali is a strategic thinker with an amazing ability to execute in the finest detail across many demanding projects producing consistently-best-in-class, quality work. Her strong work ethic, analytical mind, and collaborative skills proved to be a recipe for success within WSI and with clients alike. She is a strong leader who quickly gained the respect of her colleagues by always "working closely" with the clients to understand their objectives & ROI on every project. If you're looking for a subject matter expert in Paid search & SEO, you definitely want to have Sonali on your team. I'm really glad to have worked with her as a colleague at WSI.
Jack Porter-Smith
Sonali is the hardest working individual I have worked with in the digital marketing industry. She has many strengths, but what I admire most is her attention to detail, passion for results and ability to interpret data to inform strategy on an ongoing basis. I'm sure I'll work with Sonali again in the future.
Raj Narayanan, Digital Marketing Strategist
Sonali is a strategic thinker with an amazing ability to execute in the finest detail across many demanding projects producing consistently-best-in-class, quality work. Her strong work ethic, analytical mind, and collaborative skills proved to be a recipe for success within WSI and with clients alike. She is a strong leader who quickly gained the respect of her colleagues by always "working closely" with the clients to understand their objectives & ROI on every project. If you're looking for a subject matter expert in Paid search & SEO, you definitely want to have Sonali on your team. I'm really glad to have worked with her as a colleague at WSI.
Jack Porter-Smith
Sonali is the hardest working individual I have worked with in the digital marketing industry. She has many strengths, but what I admire most is her attention to detail, passion for results and ability to interpret data to inform strategy on an ongoing basis. I'm sure I'll work with Sonali again in the future.
Raj Narayanan, Digital Marketing Strategist
Sonali is a strategic thinker with an amazing ability to execute in the finest detail across many demanding projects producing consistently-best-in-class, quality work. Her strong work ethic, analytical mind, and collaborative skills proved to be a recipe for success within WSI and with clients alike. She is a strong leader who quickly gained the respect of her colleagues by always "working closely" with the clients to understand their objectives & ROI on every project. If you're looking for a subject matter expert in Paid search & SEO, you definitely want to have Sonali on your team. I'm really glad to have worked with her as a colleague at WSI.
Jack Porter-Smith
Sonali is the hardest working individual I have worked with in the digital marketing industry. She has many strengths, but what I admire most is her attention to detail, passion for results and ability to interpret data to inform strategy on an ongoing basis. I'm sure I'll work with Sonali again in the future.
Raj Narayanan, Digital Marketing Strategist
Sonali is a strategic thinker with an amazing ability to execute in the finest detail across many demanding projects producing consistently-best-in-class, quality work. Her strong work ethic, analytical mind, and collaborative skills proved to be a recipe for success within WSI and with clients alike. She is a strong leader who quickly gained the respect of her colleagues by always "working closely" with the clients to understand their objectives & ROI on every project. If you're looking for a subject matter expert in Paid search & SEO, you definitely want to have Sonali on your team. I'm really glad to have worked with her as a colleague at WSI.
Credentials
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Google Analytics Individual Qualification
GoogleNov, 2016- Nov, 2024 -
Google AdWords Display Advertising certification
GoogleMay, 2017- Nov, 2024 -
Google AdWords certification - search advertising
GoogleNov, 2016- Nov, 2024
Experience
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Wavemaker Canada
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Canada
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Advertising Services
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1 - 100 Employee
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Director, Commerce
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Jan 2023 - Present
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Accenture Song
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United States
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Marketing Services
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700 & Above Employee
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Strategic Director
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Jun 2021 - Dec 2022
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PUSH
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Canada
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Advertising Services
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1 - 100 Employee
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Partner, PUSH Inc
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Aug 2019 - May 2021
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iProspect
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Advertising Services
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700 & Above Employee
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Performance Media & Strategy Lead
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May 2017 - Jul 2019
Overview: Builds strategic partnerships with Fortune 500 clients across Retail, CPG, QSR, and Service industries to direct and manage all manner of digital strategy, eCommerce, and lead generation solutions, synthesizing proven marketing expertise with defined client objectives to develop successful marketing campaigns and initiatives Overview: Builds strategic partnerships with Fortune 500 clients across Retail, CPG, QSR, and Service industries to direct and manage all manner of digital strategy, eCommerce, and lead generation solutions, synthesizing proven marketing expertise with defined client objectives to develop successful marketing campaigns and initiatives
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Independent Consultant
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Toronto
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Consulting Digital Strategist
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Aug 2016 - Apr 2017
Overview: Leveraged extensive expertise across analytics, paid search, redesign solutions, eCommerce, and other digital strategy skills and areas to provide proven and celebrated consultation to various digital marketing agencies and enterprise clients. Selected Accomplishments: - Designed lead generation and brand awareness solutions as contributing Digital Marketing Director for US-based social media marketing agency, fulfilling paid and organic strategies to clients across Facebook, Twitter, Instagram, and LinkedIn. - Consulted as Account Director on FinTech client for a direct response agency in Toronto, providing full funnel paid media approach and tactical strategic direction to improve lead quality and grow lead generation by 30% YOY through calls and form fills. Show less
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WSI World
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Canada
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Advertising Services
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700 & Above Employee
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Senior Manager
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Aug 2014 - Jul 2016
Overview: Defined global paid media strategy for start-up digital marketing agency supporting B2B and B2C clients in insurance, finance, pharmaceuticals, lifestyle and automotive industries. Standardized SEO playbook and oversaw team of SEM specialists, managing millions in annual spend across numerous international SME clients. Overview: Defined global paid media strategy for start-up digital marketing agency supporting B2B and B2C clients in insurance, finance, pharmaceuticals, lifestyle and automotive industries. Standardized SEO playbook and oversaw team of SEM specialists, managing millions in annual spend across numerous international SME clients.
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Mediative
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Canada
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Advertising Services
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1 - 100 Employee
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Account Manager
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Dec 2011 - Aug 2014
Overview: Drove strategic digital, search engine, and social media marketing direction for Fortune 500 clients across a wide range of industries including FinTech, telecommunications, insurance, and various NGOs. Overview: Drove strategic digital, search engine, and social media marketing direction for Fortune 500 clients across a wide range of industries including FinTech, telecommunications, insurance, and various NGOs.
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Business Development Centre - Canada
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Canada
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Consumer Services
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1 - 100 Employee
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Digital Marketing Specialist - Social Media Marketing
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Sep 2010 - Nov 2011
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SEO, Website UI and Content strategy
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Sep 2010 - Nov 2011
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Vice President - Web World
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Nov 2008 - Aug 2010
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Times Internet
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India
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Technology, Information and Internet
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700 & Above Employee
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Manager, Indiatimes Art - eCommerce
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Jul 2007 - Aug 2008
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Business Owner
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Jun 2000 - May 2007
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Business Owner
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2005 - 2007
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Education
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1990 - 1995
University of Mumbai
Bachelor of Commerce -
1977 - 1990
Arya Vidya Mandir, Santa Cruz, Mumbai
ICSE
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