Experience

Taylor Logistics Inc.

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• • May 2022 - Present

• • May 2018 - Apr 2022

  ○ Developed and established Taylor's inbound B2B marketing program and digital marketing program along with a customer experience plan. Created an inbound workflow engine for top for beginning of the flywheel campaigns and lead generation for eCommerce, fulfillment, distribution, and freight. ○ Partner to sales team , ensuring all activities engage top prospects, support sales initiatives, and are on target with ideal customer profiles.○ Created budget, strategy plans, and KPIs for annual marketing across all companies.○ Manages marketing communications including branding, public relations, advertising, white papers, email marketing, podcasting, and print materials, website design and content.○ Manages all Social Media channels, content, market target, strategies, metrics, image, themes, pictures, including email marketing campaigns, mailers, quarterly newsletters, promotions, and launch announcements.○ Responsible for creating and implementing all creative materials from social media posts, website curation, video, interactive documentaries, and infographics. Show less

• • May 2018 - May 2019

  ○ Managed website content through CMS (HubSpot) and ensured digital best practices.○ Worked with the distributing and logistics sales team to execute email marketing campaigns.○ Maintained our social media presence.○ Developed multi-channel programs and marketing communications strategies to grow the Taylor database: including but not limited to event marketing, content creation, and other lead gen activities.○ Measured and reported the performance of digital campaigns and assess against goals (ROI and KPI’s). Show less



Taylor Talk

• United States
• Media Production

• Executive Producer

  • Feb 2019 - Present

  ○ Independently formulates outlines/scripts for each podcast episode ○ Post-production editor who refines and delivers content quickly and consistently ○ Oversees recording sessions and communicates clearly with hosts to help them perform at the top of their game on a weekly basis ○ Independently formulates outlines/scripts for each podcast episode ○ Post-production editor who refines and delivers content quickly and consistently ○ Oversees recording sessions and communicates clearly with hosts to help them perform at the top of their game on a weekly basis



The Cincinnati Insurance Companies

• United States
• Insurance
• 700 & Above Employee

• Marketing Design

  • May 2017 - Jan 2018

  ○ Worked with human resources and marketing to create a new design for the companies career site ○ Designed and prototyped a new MyCincinnati mobile application for policyholders ○ Created new designs such as, user flows, wireframes, style guides, and prototypes ○ Worked with various departments with different priorities and criteria to create infographics ○ Apart of the Social Media Advisory Council (SMAC) which is in charge of digital marketing and local social media campaign reporting ○ Created IBM Watson email marketing templates for various businesses within the company Show less



Taylor Logistics Inc.

• United States
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• UX Design & Analytics Intern

  • Jun 2016 - Aug 2017

  ○ Created content for Taylor’s social media accounts Facebook, Twitter, and LinkedIn ○ Worked with our creative agency Firetoss and created three different Taylor websites using Wordpress to improved the companies SEO. ○ Generated Google/ Facebook analytical summaries and discussed them with marketing on a monthly basis ○ Created content for Taylor’s social media accounts Facebook, Twitter, and LinkedIn ○ Worked with our creative agency Firetoss and created three different Taylor websites using Wordpress to improved the companies SEO. ○ Generated Google/ Facebook analytical summaries and discussed them with marketing on a monthly basis



Sigma Kappa Sorority

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Web Master Chairman

  • Nov 2016 - Jan 2017

  ○ Developed new user-facing features for Beta Upsilon, Sigma Kappa’s website. ○ Built designed several template libraries for future web master’s. ○ Collaborated with other executives within Sigma Kappa to ensure web accessibility, brand identity, and functionality were at its full potential. ○ Developed new user-facing features for Beta Upsilon, Sigma Kappa’s website. ○ Built designed several template libraries for future web master’s. ○ Collaborated with other executives within Sigma Kappa to ensure web accessibility, brand identity, and functionality were at its full potential.