Rafi Hecht

Contract Web Developer at Weight2Lose Medical Clinics
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • Hebrew Limited working proficiency
  • English Native or bilingual proficiency
Skills

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Bio

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LinkedIn User

Rafi has been a great friend and colleague for a number of years. He has helped us with some difficult projects and was always a reliable resource for our company. His experience working on larger projects prior to working with us was very valuable in completing our own projects. Great job Rafi.

Jordan Goldman

Rafi was a production support developer at RLJ Development. During that time, Rafi was responsible for implementing program fixes and enhancements to our products using tools including VB.NET, C#, WebForms, MVC, MS SQL and WordPress. Rafi was a valuable member of the team and always approached his work with great enthusiasm and a willingness to learn new technologies.

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Credentials

  • Giving Your Elevator Pitch
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • Google Analytics Platform Principles
    Google
    Mar, 2014
    - Nov, 2024
  • Advanced Search Engine Marketing Strategies
    Search Engine Academy of Toronto
    Nov, 2008
    - Nov, 2024
  • Bing Ads Accredited Professional
    Microsoft
    Nov, 2013
    - Nov, 2024
  • Google Partners Adwords - Advanced Display
    Google
    Dec, 2014
    - Nov, 2024
  • Google Partners Adwords - Advanced Search
    Google
    Dec, 2013
    - Nov, 2024
  • Google Partners Adwords - Advertising Fundamentals
    Google
    Nov, 2013
    - Nov, 2024

Experience

  • Weight2Lose Medical Clinics
    • Canada
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Contract Web Developer
      • Jul 2022 - Present

      Project involved two WordPress websites: revamping the existing one and setting up a second, members only site. The second site contains several thousand recipes, dietary intervention plans and Cognitive Behavioral Therapy courses. Memberpress was used to lock up member-only content, Advanced Custom Fields (ACF) and Custom Post Types UI (CPTUI) were used for recipes and dietary interventions. WP All Import was used to bulk upload recipes and dietary interventions. Project involved two WordPress websites: revamping the existing one and setting up a second, members only site. The second site contains several thousand recipes, dietary intervention plans and Cognitive Behavioral Therapy courses. Memberpress was used to lock up member-only content, Advanced Custom Fields (ACF) and Custom Post Types UI (CPTUI) were used for recipes and dietary interventions. WP All Import was used to bulk upload recipes and dietary interventions.

  • RJH Solutions
    • Canada
    • Information Technology & Services
    • Owner
      • 2009 - Present

      Consulting on Digital Marketing, Organic and Local SEO, and web development. Focusing on websites and web applications coded in PHP, ASP, and ASP.NET with databases running MySQL and SQL Server for global clients. Analyzing, planning and executing strategies for digital marketing campaigns that involve SEO, Adwords, Facebook Ads and Social Media channels/Ads. Also implemented Local SEO strategies like Local SEO using Google Maps Stacking for Google Profiles. Adwords Optimizing new and existing Adwords accounts to increase conversions and Click-Thru-Rate (CTR) while reducing Costs-Per-Click (CPCs) by utilizing Key Performance Indicator (KPI) metrics such as conversions, bounce rate, SOV, quality score and impression share. Providing useful reporting insights utilizing tools like Google Analytics, Adwords, Excel (vLookup tables, Pivot Charts and Filtering) and Powerpoint. Facebook Ads Campaign creation with different Ad types. Integrating Lead Ads with Zapier so leads get emailed as well as stored in a spreadsheet for an easier means to followup. Website Development Developing websites and web applications in WordPress, Codeigniter, and ASP/.NET using pre-built as well as custom themes and plugins, often modifying the code to meet client requirements. Also built custom web applications using Bootstrap, AJAX, and JSON. Optimizing web storage by integrating Wordpress sites with cloud storage services. SEO Applied SEO and Google+ foundations for clients. For Google+ Business Listings, communicated with client in claiming rogue listings by postcard and optimization.

  • Curtis International Ltd
    • Canada
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Consultant - Web Programming
      • Sep 2007 - Present

      Programmed a custom reporting system that sales reps use to reference product projections, if an item is available for sale, the order history by customer, and more. Designed and coded a custom Automated Service Centre (ASC) system that automates placement of users in stores and regions, manages requests for specific parts, and allows admins to download technical manuals that are logged.As well, applied various updates and improvements to company site.

    • Senior Web Application Developer
      • 2015 - Jan 2017

      - Built web applications utilizing SQL Server 2012, Classic ASP and PHP, and CSS, Bootstrap, JQuery, AJAX and JSON.- Project-managed existing vendors in setting up of additional web applications and technologies.SUMMARY OF ACHIEVEMENTS:- Coded two dozen modules for Reporting intranet system via above technologies, optimizing workflow.- Created a full-scale Transportation Management System for pre-paid tenders.- Project managed the development and re-launch of company websites in WordPress for main and affiliate sites.

  • GMG Software
    • Full Stack Web Developer
      • Dec 2020 - Jul 2022

      WordPress, MySQL, and PHP development in Agile/Waterfall hybrid environment. Projects included being part of a team that worked on a political e-Commerce website, the development of which ended last year. Also created promotional images and graphics. Recently researched items such as metaverse development on Decentraland as well as Ethereum blockchain/smart contracts, along with potential use-case business opportunities, involving Blender and Typescript. WordPress, MySQL, and PHP development in Agile/Waterfall hybrid environment. Projects included being part of a team that worked on a political e-Commerce website, the development of which ended last year. Also created promotional images and graphics. Recently researched items such as metaverse development on Decentraland as well as Ethereum blockchain/smart contracts, along with potential use-case business opportunities, involving Blender and Typescript.

  • OutReach
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Website Director
      • Jun 2018 - Nov 2020

      1. Lead Architect for Enterprise Development Projects, worked with experts in certain specialties to meet project goals. 2. Managed IT tasks on behalf of internal web team. In charge of website launches and security for over 800 websites. 3. Created processes and video tutorials for web dev team to improve website development efficiency and scalability. 1. Lead Architect for Enterprise Development Projects, worked with experts in certain specialties to meet project goals. 2. Managed IT tasks on behalf of internal web team. In charge of website launches and security for over 800 websites. 3. Created processes and video tutorials for web dev team to improve website development efficiency and scalability.

  • DAC
    • Canada
    • Advertising Services
    • 400 - 500 Employee
    • Senior Web Developer - Contract
      • Mar 2018 - Jun 2018

      Throughout three month contract, worked on developing and optimizing client websites built on Kentico and Umbraco, systems powered by ASP.NET MVC. Worked in an Agile environment with daily Sprints, using Git to share code and collaborated on tickets with Visual Studio. Throughout three month contract, worked on developing and optimizing client websites built on Kentico and Umbraco, systems powered by ASP.NET MVC. Worked in an Agile environment with daily Sprints, using Git to share code and collaborated on tickets with Visual Studio.

  • RLJ Development, Inc.
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Production Support Web Developer - Contract
      • Jan 2017 - Jan 2018

      Worked remotely with a team of highly experienced ASP.NET and Database developers under Production Support division to develop web software in an Agile/Waterfall hybrid environment, using ASP.NET/VB/C# with Web Forms and MVC, and calling/updating SQL Server data via T-SQL and Linq queries. Items were committed and merged using Git. Projects included a Cryptocurrency management platform, as well as a Blockchain solutions website. Worked remotely with a team of highly experienced ASP.NET and Database developers under Production Support division to develop web software in an Agile/Waterfall hybrid environment, using ASP.NET/VB/C# with Web Forms and MVC, and calling/updating SQL Server data via T-SQL and Linq queries. Items were committed and merged using Git. Projects included a Cryptocurrency management platform, as well as a Blockchain solutions website.

  • OMD Canada
    • Canada
    • Advertising Services
    • 100 - 200 Employee
    • Search Supervisor
      • Dec 2014 - May 2015

      1. Managed several high-profile Adwords accounts with 7-8 figure yearly spending budgets, running general and seasonal campaigns. 2. Prepared end-of-quarter campaign performance reports with recommendations how to improve campaigns in future quarters. 1. Managed several high-profile Adwords accounts with 7-8 figure yearly spending budgets, running general and seasonal campaigns. 2. Prepared end-of-quarter campaign performance reports with recommendations how to improve campaigns in future quarters.

  • ChaiBUY
    • Technology, Information and Internet
    • Web Programmer
      • Jan 2011 - Oct 2014

      Researched, recommended and purchased the PHP script. Then installed, configure, and designed it utilizing offshore support. Configured multiple payment gateways, and oversaw day-to-day operations Advised targeted marketing (e.g. email and Paid Search) strategies for ChaiBUY. Researched, recommended and purchased the PHP script. Then installed, configure, and designed it utilizing offshore support. Configured multiple payment gateways, and oversaw day-to-day operations Advised targeted marketing (e.g. email and Paid Search) strategies for ChaiBUY.

  • iRISEmedia
    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • DIGITAL MARKETER + WEB PROGRAMMER
      • 2010 - 2014

      - Developed/migrated websites for clients in prebuilt Content Management Systems (CMS's). - Increased website traffic up to 200% via HTML optimization, metatagging, 301 redirects, content writing & linking. - Developed/maintained two dozen Adwords/Bing Paid Search accounts, including keyword research + ad creative. - Prepared RFPs and presented at technical client briefings. SUMMARY OF ACHIEVEMENTS: - Architected a scalable web hosting business plan via dedicated web/email servers, servicing over 30 accounts. - Landed two six-figure contracts in preparing RFPs and presenting at technical client briefings. - Coded a custom online Traffic/Parking Ticket web application and back-end utilizing Object Oriented PHP framework. - Set up a Daily Deal website (ChaiBUY), consisting of a database of 15,000 users and generating over $25k in sales.

  • Searchlinqs
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Programmer Analyst
      • Jul 2008 - Nov 2009

      - Developed pre-built, customized client websites and modules in WordPress, PHP, ASP, Javascript, & SQL Server. - Increased client website exposure on search engines by optimizing HTML code for SEO effectiveness. - Developed pre-built, customized client websites and modules in WordPress, PHP, ASP, Javascript, & SQL Server. - Increased client website exposure on search engines by optimizing HTML code for SEO effectiveness.

  • Search Engine Academy Toronto
    • Student
      • Nov 2008 - Nov 2008

      Search Engine Academy Toronto was an intensive 5 day workshop where the latest and greatest techniques and tools for Search Engine Optimization were discussed. For more information, check out http://www.seotrainingtoronto.com/ Search Engine Academy Toronto was an intensive 5 day workshop where the latest and greatest techniques and tools for Search Engine Optimization were discussed. For more information, check out http://www.seotrainingtoronto.com/

  • Freelance
    • Consultant - Various I.T. and Web Programming Positions
      • Jul 2007 - Jun 2008

      - Serviced clients in New York and GTA. - Developed websites in ASP, PHP, Javascript, CSS, Access, and MySQL. - Administered and maintained MS Exchange 2000/2003 servers, firewall/filtering and virus detection/ prevention programs, Active Directory, and daily backups/restores on servers at multiple locations. - Set up both wired and wireless networks, which involved routers and switches. - Serviced clients in New York and GTA. - Developed websites in ASP, PHP, Javascript, CSS, Access, and MySQL. - Administered and maintained MS Exchange 2000/2003 servers, firewall/filtering and virus detection/ prevention programs, Active Directory, and daily backups/restores on servers at multiple locations. - Set up both wired and wireless networks, which involved routers and switches.

  • Touro University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Lab Technician
      • 2006 - 2007

      Assisted students and instructors on various software and hardware related issues across six campuses. Assisted students and instructors on various software and hardware related issues across six campuses.

  • Dynamic Diamond Corp.
    • Technical Specialist
      • Jul 2005 - Mar 2006

      Performed Systems Administration by administering and maintaining 2 MS Exchange 2000/2003 servers, 2 firewall/filtering programs, 1 virus detection/ prevention program, some Active Directory, and daily backups/restores across 5 servers. Maintained 75 workstations, printers and scanners. Also programmed a ticketing system with MS Access. Performed Systems Administration by administering and maintaining 2 MS Exchange 2000/2003 servers, 2 firewall/filtering programs, 1 virus detection/ prevention program, some Active Directory, and daily backups/restores across 5 servers. Maintained 75 workstations, printers and scanners. Also programmed a ticketing system with MS Access.

  • Orthodox Union
    • United States
    • Non-profit Organizations
    • 200 - 300 Employee
    • Intern
      • Nov 2004 - Apr 2005

      Ensured optimal technical support for the rest of the employees, as well as upgrading the workstations to the latest software and hardware at the time. Ensured optimal technical support for the rest of the employees, as well as upgrading the workstations to the latest software and hardware at the time.

Education

  • Stevens Institute of Technology
    M.S., Management Information Systems, General
    2007 - 2013
  • Touro College
    B.S., Management/Information Systems
    2002 - 2005

Community

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