Experience

E.Leclerc Portugal

• Retail Groceries
• 1 - 100 Employee

• Communication and Image Director

  • Sep 2018 - 5 years 4 months

  Portugal



AudiçãoActiva

• Marketing Consultant

  • Aug 2017 - Dec 2017



SONAE

• Portugal
• Investment Management
• 700 & Above Employee

• Marketing Purchasing Center Director

  • Sep 2015 - Apr 2017

  Porto Area, Portugal Report to Director of Planning & Operations. Coordination within a team with 3 Commercial Managers and 1 Budget Controller, responsible for procurement and negotiation with suppliers of goods and services and budget control. • Design and implementation of Marketing Purchasing Center, which also includes the Budget Control and Revenue areas; After one year, centralized purchases accounted for 20% of marketing costs, with a cost reduction of approximately 30% to 40% and a 36% decrease in… Show more Report to Director of Planning & Operations. Coordination within a team with 3 Commercial Managers and 1 Budget Controller, responsible for procurement and negotiation with suppliers of goods and services and budget control. • Design and implementation of Marketing Purchasing Center, which also includes the Budget Control and Revenue areas; After one year, centralized purchases accounted for 20% of marketing costs, with a cost reduction of approximately 30% to 40% and a 36% decrease in administrative costs • Marketing Revenue Management, negotiation and rental of several communication media owned by the company • Responsible for the performance evaluation project of the main DMKT agencies • Budget Controle Manager • Responsible for several Continente brand communication projects • Release and management of DMKT newsletter contents

• Creative Director

  • Sep 2012 - Aug 2015

  Matosinhos Report to the Brandmarketing Director. Coordination of a team of 5 elements (Designers and Marketing Technicians). • Publishing manager (generic and thematic leaflets, catalogs, books, ...) • Brand manager for Disney activation • Editorial and content manager for Continente Magazine

• Director of Private Label Strategy

  • Jul 2011 - Aug 2012

  Matosinhos Report to Private Brands Director. Coordination of a 3 designers team • Definition and launch of private label brands new architecture and rebranding • Commercial repositioning and rebranding of Kasa brand • Creation and launch of licensing for Popota brand, its design and business plan • Creation of the Gabinete Criativo, design team that supported the entire Marketing team

• Director of Strategy, Trademark Activation and Value Proposition

  • Sep 2009 - Jun 2011

  Report to the Brand Marketing Director. Coordination of a team of 3 Project Managers. • Coordinator of the project Marca Única Continente, merger process of Modelo and Continente brands • Coordinator of several brand activation projects, of which the following should be highlighted: Mega Picnic Continente (2nd and 3rd editions, 2010 and 2011); Tony Fan Tour; 25º Aniversário Continente; Madeira Viva; Mercado de Sabores (1st edition, 2010) • Launch of the innovation newsletter… Show more Report to the Brand Marketing Director. Coordination of a team of 3 Project Managers. • Coordinator of the project Marca Única Continente, merger process of Modelo and Continente brands • Coordinator of several brand activation projects, of which the following should be highlighted: Mega Picnic Continente (2nd and 3rd editions, 2010 and 2011); Tony Fan Tour; 25º Aniversário Continente; Madeira Viva; Mercado de Sabores (1st edition, 2010) • Launch of the innovation newsletter Intelligence For the Future (IFF) • Rebranding of Pet & Plants and Well's brands • Sponsorship management

• Brand Development Director

  • Nov 2002 - Aug 2009

  Report to Non-food Commercial Director. Coordination of a team of 9 elements (Designers, Private Label Managers, Quality Managers and Quality Assistants) • Creation of the Brand Development Department • Launching of the project Category Management for Lifestyle • Design, development and launch of the brands Kasa, Book.it, Note.it, Pet & Plants and Thun • Architecture reorganization of non-food exclusive brands (Kasa, Delgarden, ...) • Rebranding of Continente brand and low price… Show more Report to Non-food Commercial Director. Coordination of a team of 9 elements (Designers, Private Label Managers, Quality Managers and Quality Assistants) • Creation of the Brand Development Department • Launching of the project Category Management for Lifestyle • Design, development and launch of the brands Kasa, Book.it, Note.it, Pet & Plants and Thun • Architecture reorganization of non-food exclusive brands (Kasa, Delgarden, ...) • Rebranding of Continente brand and low price brand USO • Development of collections and exclusive brands in the non-food area • Design and development of the range collections of Noddy and Disney licenses • Marketing Partnerships coordination (commercial management and activation of products such as Livro de Receitas da Missão Sorriso e Guia de Restaurantes em Portugal) • Coordination of thematic leaflets, design and launch of the first Kasa catalog Additionally, from 2005 to 2009, I accumulated the role of Quality Director where the main achievements were the standardization of quality procedures, the standardization of technical and product data sheets and the launching and internal implementation of the REACH Community standard.

• Business Unit Director

  • Jul 1996 - Oct 2002

  Business Unit Director (July 1996/October 2002) >>Home & Decoration Business Unit (September 1999/October 2002) Report to Non-food Commercial Director. Coordination of a team of 10 elements (Commercial Managers, Commercial Assistants, Market Analyst and Designers). • Implementation of a partnership management process with leading national and international suppliers (definition of product ranges, definition of production and delivery schedules, quality control, packaging… Show more Business Unit Director (July 1996/October 2002) >>Home & Decoration Business Unit (September 1999/October 2002) Report to Non-food Commercial Director. Coordination of a team of 10 elements (Commercial Managers, Commercial Assistants, Market Analyst and Designers). • Implementation of a partnership management process with leading national and international suppliers (definition of product ranges, definition of production and delivery schedules, quality control, packaging definition, merchandising, sales analysis) • Christmas decoration project, which involved the creation of original range collections, choice of international suppliers (China) and implementation of a store concept • Bath project, which aimed to dynamically adjust the product range based on sales analysis >>Unidade de Negócio Bricolage (July 1996/August 1999) Report to Non-food Commercial Director. Coordination of a team of 10 elements (Commercial Managers, Commercial Assistants, Market Analyst and Designers). • Management of commercial relationships with the main suppliers (BP, Galp, Mobil, Shell, Castrol, Gillette, Philips, GE, Black & Decker, Nestlé, Mars) • Implementation of the process of direct import from China for strategic business areas • Management of the "Inovação de Jardim" project (new store concept, new purchase process and new supplier) Additionally, from 2005 to 2009, I accumulated the role of Quality Director where the main achievements were the standardization of quality procedures, the standardization of technical and product data sheets and the launching and internal implementation of the REACH Community standard.

• Category Manager of Electricity and Coordinator of the Non-food Centralization Project

  • Jul 1994 - Jun 1996

  Describe your position

• Merchandiser

  • Sep 1993 - Jun 1994