Experience

Muzz

• United Kingdom
• Software Development
• 1 - 100 Employee

• Digital Performance Marketer

  • Apr 2021 - Present

  London, England, United Kingdom Manage the day-to-day of campaigns across various platforms: Google, Facebook, Snap, Apple, TikTok and more for over 32 markets. Work alongside in house creatives to brainstorm and spec high performance ad assets. Optimize campaigns with data scientists in order to improve performance continuously, along with building dashboards to track quarterly OKRs. Implement user acquisition strategies including (but not limited to) UAC, paid social, display, video and programmatic… Show more Manage the day-to-day of campaigns across various platforms: Google, Facebook, Snap, Apple, TikTok and more for over 32 markets. Work alongside in house creatives to brainstorm and spec high performance ad assets. Optimize campaigns with data scientists in order to improve performance continuously, along with building dashboards to track quarterly OKRs. Implement user acquisition strategies including (but not limited to) UAC, paid social, display, video and programmatic. Helped achieve a 11% CAGR in sign ups in the past 12 months. Led the launch of paid campaigns across the Gulf and North Africa, supervising Arabic asset creation and copy. Build clear presentations in order to communicate the acquisition strategy for a wide range of stakeholders, both upwards and downwards. Track organic reach of all aspects of the business and add value in terms of boosting this. Conducting App store optimizations through A/B testing and experiments in order to rank higher in app store search results and improve conversion rates. Show less



8 Point Media

• United Arab Emirates
• Online Media
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2016 - Apr 2021

  Dubai Design and manage clients' online marketing activity to increase relevant traffic and leads conversion, using PPC, display, social media and programmatic campaigns; ensure delivery of all campaign applications on time and maximize impact of digital marketing spending. Managing clients PR and influencer outreach activities from localizing and sending out press releases to reaching out to influencer for marketing campaigns. Creating social media content calendars for clients as… Show more Design and manage clients' online marketing activity to increase relevant traffic and leads conversion, using PPC, display, social media and programmatic campaigns; ensure delivery of all campaign applications on time and maximize impact of digital marketing spending. Managing clients PR and influencer outreach activities from localizing and sending out press releases to reaching out to influencer for marketing campaigns. Creating social media content calendars for clients as well as monitoring social media analytics, and respond to questions and comments according to the client's voice and guidelines. Use Google Analytics to analyze website, makes changes to improve overall performance and maximize the overall value of the clients websites. Providing actionable insights and recommendations to the business, campaigns planning and product optimization. Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, conversions and other important account metrics. Providing bid and ad management/optimization on a regular basis to achieve maximum efficiency. Show less



Growl Media

• Ireland
• Online Media
• 1 - 100 Employee

• Marketing Executive

  • Jan 2015 - Aug 2015

  Dubai Primarily responsible for executing AppyKids marketing / launch campaigns related to current and new Growl products through: • Execution of marketing and ad campaigns across all platforms including media spend budgeting (Facebook and Google campaigns) • Digital strategy including but not limited to direct/online/mobile marketing, social media management, search engine optimization, analytics, digital asset and content management • Being responsible for messaging and… Show more Primarily responsible for executing AppyKids marketing / launch campaigns related to current and new Growl products through: • Execution of marketing and ad campaigns across all platforms including media spend budgeting (Facebook and Google campaigns) • Digital strategy including but not limited to direct/online/mobile marketing, social media management, search engine optimization, analytics, digital asset and content management • Being responsible for messaging and engagement all social media platforms (community management) • Forging relationships with bloggers and other publishers to foster link building and content sharing • Growing the database of customers and manage contact program for Grassroots • Digital management of editorial content on the platform / website. Scheduling social media posts. • Timely review and reporting of digital platform analytics • Weekly and monthly performance reviews of social media channels/ initiatives • Assist PR and Influencers program Show less



Superprice Rent-A-Car

• United Arab Emirates
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing Officer

  • Mar 2013 - Jul 2014

  Dubai Managing and enhancing our company's presence in print advertising and social networking sites including Facebook, Twitter, LinkedIn and Google+, in addition to driving traffic to our company's corporate website. Being the primary advocate in social media spaces, engaging in dialogues and answering questions where appropriate. Creating and monitoring Social Media Marketing campaigns and daily activities; making sure our target audience is being reached. Measuring and reporting on… Show more Managing and enhancing our company's presence in print advertising and social networking sites including Facebook, Twitter, LinkedIn and Google+, in addition to driving traffic to our company's corporate website. Being the primary advocate in social media spaces, engaging in dialogues and answering questions where appropriate. Creating and monitoring Social Media Marketing campaigns and daily activities; making sure our target audience is being reached. Measuring and reporting on Social Media activities and campaigns using a wide variety of reporting tools. Setting up and managing Pay-Per-Click (PPC) campaigns. Performing keyword research and search engine optimization (SEO) in alignment with company objectives to optimize existing content and uncover new opportunities. Monitoring and evaluating search results and search performance across the major search channels in order to improve rankings. Working closely with the IT department to implement a responsive website, and allow easy access for target audience. Show less



Servcorp

• Australia
• Real Estate
• 700 & Above Employee

• Website Content entry professional - temporary contract

  • Jul 2012 - Nov 2012

  Dubai • Reviewing, entering and updating relevant web content for 6 regional websites using Umbraco CMS. • Assisted with optimizing website content, with regards to keyword selection, Meta data description and approving/ rejecting on− page SEO suggestions. • Translating relevant web content from English to Arabic and vice versa • Providing administrative support to the regional Marketing Manager with various duties such as requesting quotes, following up orders, preparing… Show more • Reviewing, entering and updating relevant web content for 6 regional websites using Umbraco CMS. • Assisted with optimizing website content, with regards to keyword selection, Meta data description and approving/ rejecting on− page SEO suggestions. • Translating relevant web content from English to Arabic and vice versa • Providing administrative support to the regional Marketing Manager with various duties such as requesting quotes, following up orders, preparing reports) • Coordinating with various SEO (Search Engine Optimization) agencies to ensure timely delivery of website deployments. Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Cegedim ETMS Administrator

  • Apr 2011 - Feb 2012

  Dubai Maintaining and updating the customers’ master list using correct format in the application Controlling the application by giving permissions and approving requests to those who edit or add data, and to maintain confidentiality and accuracy. Modifying customers’ master list with the approval of District Manager and applying the necessary standard operating procedure (SOP) Displaying all kinds of reports necessary in performance analysis and decision Support processes (Customer… Show more Maintaining and updating the customers’ master list using correct format in the application Controlling the application by giving permissions and approving requests to those who edit or add data, and to maintain confidentiality and accuracy. Modifying customers’ master list with the approval of District Manager and applying the necessary standard operating procedure (SOP) Displaying all kinds of reports necessary in performance analysis and decision Support processes (Customer Coverage, Field Force Effectiveness, Synchronization report,etc) Acting as Point-of-contact between the IT department. and Cegedim support team Show less



Community Development Authority

• United Arab Emirates
• Government Administration
• 100 - 200 Employee

• Data Entry Volunteer- Temp role

  • Feb 2010 - May 2010

  Dubai Assisting in editing research data Entering questionnaire data using Microsoft Excel Assisting in designing research data



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Liaison Officer

  • May 2009 - Aug 2009

  Dubai Consumer Banking Developing and maintaining good relationships with clients and following up with them regarding their property registrations. Liasing with customers and making sure their papers are in order for their property registration Providing administrative support to other team members.