Vanessa Toye

Senior Service Design Consultant at Ontario Ministry of the Solicitor General
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Government Administration
    • 700 & Above Employee
    • Senior Service Design Consultant
      • Oct 2021 - Present

    • Senior Program Analyst, Social Assistance Modernization Branch
      • Apr 2019 - Oct 2021

      Embedding person-centred approaches with a holistic and systemic lens across policy, modernization, service delivery, and operations of the Ontario Public Service Social Assistance (SA) programs. Using service design to iteratively generate qualitative and quantitative data to improve evidence-based decision making and shift the culture of risk and change management. • Led a 5-person team in the development and implementation of an iterative equity and inclusion strategy for SA program design that includes: a program vision and maturity model, accountability and evaluation strategy, data strategy, lensing tool, and stakeholder and client engagement approach • Conducted client and staff research to identify recommendations for additional risk-based approaches, digital delivery and channel integration, and centralization or automation to continuously improve the future state service delivery model • Developed and advised senior executives on engagement and program strategies for the SA Recovery & Renewal service delivery design with multiple stakeholders and interventions (e.g. funding model, centralized intake, etc.) • Key participant in SA Recovery & Renewal visioning and strategic planning in response to COVID-19 • Appointed Co-Chair of the SA Divisions Anti-Black Racism Working Group sponsored by Assistant Deputy Ministers • Coaching unit members in service design: human-centred research, empathy and journey mapping, insights and problem framing, service blueprinting, co-design and ideation, prototyping, stakeholder management, and impact evaluation Show less

    • Canada
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Senior Associate, Design & Innovation at Solutions Lab
      • Sep 2015 - Oct 2018

      Co-led, supported and implemented systemic design approaches for multi-stakeholder innovation projects at MaRS Solutions Lab. My role was focused on user and stakeholder research, tool design, prototyping for complex problems, and building capacity in human-centred methodology and practice. • Conducted user research and identified key insights from user journeys towards the challenge framing, strategy, and development of co-design workshops and tools • Developed systemic design curriculum, content, and tools for building capacity with clients in design thinking, co-design, and Social Innovation Lab practice • Trained in strategic foresight • Projects included: "Shifting Perspectives: Re-Designing Regulation for the Sharing Economy" report for the Ministry of Economic Development, Employment & Infrastructure (with support from Toronto Municipal Licensing & Standards); Design Strategy in Government for Privy Council Office Innovation Hub; Digital Licensing Design Camp for Canadian Heritage; Explore & Experiment Webinar Series with Innoweave; Opportunity for All Youth with support from Starbucks Canada; and "Future of Retail" strategic foresight capacity building for TELUS Show less

    • Director of Strategy and Marketing
      • Apr 2014 - Aug 2017

      • Advanced strategic thinking of business expansion and developed business plans for new ventures • Created, implemented, and managed cross-brand marketing strategies • Wrote marketing and publicity communications • Fostered relationships with media outlets and public relations representatives • Developed concept and brand identity for new venture, Kiin • Applied a design lens towards restaurant operations and guest experience • Advanced strategic thinking of business expansion and developed business plans for new ventures • Created, implemented, and managed cross-brand marketing strategies • Wrote marketing and publicity communications • Fostered relationships with media outlets and public relations representatives • Developed concept and brand identity for new venture, Kiin • Applied a design lens towards restaurant operations and guest experience

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Fellow
      • Jan 2014 - Apr 2014

      • Led a team of 5 fellows through design research, interaction design, and testing of a web product • Designed and produced a stylized resume generator that created visualizations of recruitment candidates’ unique strengths with the team • Designed the user experience, from wireframes and graphics through an html framework • Integrated Agile and Scrum project management methods into the team workflow • Led a team of 5 fellows through design research, interaction design, and testing of a web product • Designed and produced a stylized resume generator that created visualizations of recruitment candidates’ unique strengths with the team • Designed the user experience, from wireframes and graphics through an html framework • Integrated Agile and Scrum project management methods into the team workflow

    • Marketing and Social Media Co-ordinator
      • Jul 2013 - Feb 2014

      • Researched and analyzed best practices of various social media platforms and implemented recommended communication strategies across Google+, Instagram, LinkedIn, and Pinterest • Tracked Google Analytics and HootSuite statistics to develop a dynamic social media program • Trained 3 interns in best practices of social media marketing • Researched and analyzed best practices of various social media platforms and implemented recommended communication strategies across Google+, Instagram, LinkedIn, and Pinterest • Tracked Google Analytics and HootSuite statistics to develop a dynamic social media program • Trained 3 interns in best practices of social media marketing

    • Canada
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Junior Manager and Consultant
      • Jun 2005 - Jul 2011

      • Designed, installed and trained colleagues on programmable logic controller (PLC) user system interfaces for mechanical subsystem controls • Trained colleagues on PLC interface interaction design and operation • Analyzed pipe stress loads and recommended support structures and attachments for industrial manufacturing systems • Designed, installed and trained colleagues on programmable logic controller (PLC) user system interfaces for mechanical subsystem controls • Trained colleagues on PLC interface interaction design and operation • Analyzed pipe stress loads and recommended support structures and attachments for industrial manufacturing systems

Education

  • Ontario College of Art and Design
    Bachelor of Design, Industrial and Product Design
    2011 - 2015
  • Queen's University
    Bachelor of Applied Science (BASc), Mechanical Engineering
    2000 - 2004

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