Paid Media Strategist

• Jul 2022 - Present

Fitness Coach

• Dec 2017 - Present

Social Media & Community Events Manager

• Oct 2018 - Mar 2020

Digital Marketing Freelancer

• Oct 2020 - Jul 2022

Specialize in Paid Search (Google Ads, Google Analytics and Microsoft Ads) and Paid Social Media (Facebook Ads) Provide campaign setup, account/budget management, ongoing optimizations/analysis and detailed reporting Create commercial marketing ad copy and creative Supported clients at Search Discovery and Brandlift Digital Marketing - both Paid Search and Paid Social Supported clients in the following industries: In-Home Healthcare (both Recruitment/Search campaigns) as well as Search campaigns in Coolsculpting, Plastic Surgery, Dermatology, Lending, Real Estate, Retail and Photography Show less

SEM Team Lead

• Apr 2015 - Oct 2018

Implement marketing strategies across various search engines, job aggregators & social mediasManage a portfolio of TMP's largest Paid Search and Paid Social clients by revenueOffer budget and media selection recommendations based on industry trendsTrain new employees on fundamentals of PPC and social media marketing campaignsSupport SEM Team with optimizations for successful campaigns

Senior SEM Analyst

• Aug 2013 - Apr 2015

Managed a diverse portfolio of clients both domestic and internationalImplemented pay-per-click marketing strategies for clients with recruiting needsDelivered monthly reporting and analysis to clientsMade daily and monthly optimizations to ensure campaign successImplemented social media marketing tactics through Facebook, Twitter and LinkedIn

Front Desk Agent

• Jun 2013 - Aug 2013

Department Aide

• Aug 2012 - May 2013

Event Planning Intern

• May 2012 - Aug 2012

Assisted with creation and maintenance of Banquet Event OrdersAssisted in managing events ranging from corporate functions to large weddings Created inventory checklists, bridal checklists and staffing documentsManaged phone lines, outside vendors and client correspondenceMaintained past and present client files and records

Banquet Server

• May 2012 - Aug 2012

Served various styles of on-site and off-site banquetsMaintained front-of-the-house and back-of-the-house areas

Residence and Events Intern

• Aug 2011 - May 2012

Assisted in planning events for the First Family of the State of Michigan Managed event logistics, invitation creation and vendor coordination Assisted in planning events for the First Family of the State of Michigan Managed event logistics, invitation creation and vendor coordination

Human Resources Intern

• May 2010 - Aug 2010

Provided labor and safety reporting to Human Resources Assisted in setup and delivery of new employee orientation programs Assisted in planning and organizing a Red Cross Blood Drive for Fabri-Kal employees Provided labor and safety reporting to Human Resources Assisted in setup and delivery of new employee orientation programs Assisted in planning and organizing a Red Cross Blood Drive for Fabri-Kal employees