Kevin Knox

SVP, Data and Analytics - Saatchi & Saatchi Wellness at Saatchi & Saatchi Wellness
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us****@****om
(386) 825-5501
Location
JE
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James Chester

Kevin and I worked closely together on the digital transformation of Samsung’s Global media business for almost three years. He is a talented executive leader, extremely bright, and innovative. Kevin’s deep experience with major brands combined with his solid intuition and creativity problem solving helped to elevate our work. I would jump at the chance to work with him again.

Kevin Grunenberg

I worked with Kevin on several web projects and he always delivered high quality results in a timely manner and above expectations.

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Credentials

  • Google Analytics
    Google

Experience

  • Saatchi & Saatchi Wellness
    • United States
    • Advertising Services
    • 200 - 300 Employee
    • SVP, Data and Analytics - Saatchi & Saatchi Wellness
      • Jul 2021 - Present

      SVP team lead of the Data & Analytics practice, helping drive insight led creative and revenue growth for the agency. By growing a culture of data within SSW, the Data & Analytics team informs strategic decision making across all clients, creatives and executive leadership by bringing the measurement and analysis rigor to everything we do.- Deliver measurement frameworks to help clients identify the metrics and key business questions that truly matter.- Provide data rich insights to help optimize marketing efforts and pinpoint whitespace where previously unidentified opportunities reside. - Find new and unique ways to expand the use of data to inspire creative, increase efficiency and drive organizational knowledge.

    • VP, Director of Data & Analytics - Saatchi & Saatchi Wellness
      • Sep 2020 - Jun 2021

      A customer journey obsessed Director of Analytics owning the orchestration of cross agency deliverables, dashboards, and reporting. Leading the end-to-end analysis process – from implementation and data-gathering, through to finalized reporting insights and client presentation, with a focus on helping clients interpreting those insights and guiding them through the actionable ways to strategically implement the findings for maximum business impact.

  • Digitas North America
    • United States
    • Advertising Services
    • 700 & Above Employee
    • VP Director Analytics - Digitas North America
      • May 2018 - Sep 2020

      A data-driven, Director of Analytics working on Samsung’s global business, pioneering new and innovative ways to measure and visualize performance results. Responsible for providing insights across 5 continents and 22 markets for mobile phone, home appliance and visual display digital marketing efforts. • Built and executed global KPI Frameworks, measurement & testing plans as well as learning agendas that translated media strategy into top line business objectives providing actionable deliverables • Lead a global initiative to develop workflow automation utilizing the latest in ETL tools • Defined and implemented tracking and reporting systems to gather and global weekly, monthly and quarterly media engagement data across international markets • Advocated and governed the global the use of media taxonomy across 22 markets • International thought leadership through the use of 3rd party research and data sources

  • Grey Group
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Analytics Manager & Data Strategist
      • Aug 2015 - May 2018

      Proven analytics manager and co founder of the data strategy practice within Grey. Provided rich customer insight fueled by data, for the connection of the right message, to the right audience at the right time.• Build and analyze audience profiles and target markets based off of various syndicated and proprietary tools (MRI/Simmons, Resonate, InfoScout etc..)• Lead customer journey mapping exercises both internally and client side• Established roles of marketing data and provided a framework for strategic data management to inform creative strategy• Managed site side visitor insight studies and market research for the collection of both quantitative & qualitative dataClient Roster Included: Volvo, Applebee’s, Eli Lilly, Best Buy, AARP, Ally Financial

    • Senior Data Analyst
      • Oct 2012 - Aug 2015

      Google Analytics certified Sr. Analyst with a specialization in reporting automation, statistical analysis, measurement strategy, custom analytics and tagging solutions.• Provided data backed optimization strategies for the following clients: Volvo, P&G, Eli Lilly (Cialis, Axiron, Basaglar, Trulicity, Humalog, Taltz, Verzenio, Olumiant), Best Buy, Clairol, Häagen-Dazs, Olive Garden / Red Lobster, Canon, Marriott, AARP, Radio Shack, Energizer Playtex, Symantec• Identified business opportunities above and beyond the original task which translated into incremental new business• Developed client specific measurement plans, tracking strategies and engagement scoring• Reporting automation and dashboarding using custom coding, APIs and Tableau• Delivered ad-hoc, monthly and quarterly insight reports based on measurement strategies• Hosted client focused analytics workshops and lead monthly cross agency reporting presentations• Provide UX design recommendations based on analytics data

  • Media Kitchen
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Technology & Analytics Manager
      • Mar 2012 - Oct 2012

      Analytics manager for reporting on Vanguard mutual funds and ETFs. • Managed daily fractional contribution and ad attributed reporting for over 40MM in spend in digital adverting • Automation of reporting resulting in 100+ man hours saved per month • Provided insight driven optimization recommendations to the media team Analytics manager for reporting on Vanguard mutual funds and ETFs. • Managed daily fractional contribution and ad attributed reporting for over 40MM in spend in digital adverting • Automation of reporting resulting in 100+ man hours saved per month • Provided insight driven optimization recommendations to the media team

  • MRM
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Marketing Analyst
      • Mar 2010 - Apr 2012

      Analytics lead for reporting on The Home Depot, U.S. Army/GoArmy.com, Nikon, Lunesta and General Mills. • Visitor regression analysis of Omniture and Google Analytics API Data Feeds for U.S. Army, Lunesta, Nikon USA. • Daily and ad-hoc reporting, insight reporting, and segmentation testing across all clients • Email campaign reporting for multiple Home Depot CRM programs. • Site optimization recommendations based on regression analysis • Designed ETL process for creating dashboards from 100+ files across 5 vendors

  • FCB Global
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Direct Response Marketing Analyst
      • Jan 2009 - Mar 2010

      Designed and managed analytical reporting of products, distribution channels and creative to aid Product Management and Marketing decisions for Kraft Beverages.• Analysis of campaign results to report sales, customer churn and profiling, and campaign ROI• Maintain repository of historical business data and analysis.• SQL Data mining, manipulation, and analysis to identify and outline potential marketing opportunities

    • Campaign Implementation Manager
      • Apr 2005 - Jan 2009

      Lead Campaign Implementation Manager supporting direct response campaign strategy & implementation for United Health Care’s AARP line of branded health insurance.• Designed and Implemented over 150 campaigns per year, mailing 40 million pieces resulting in $120 million in annual premiums• Developed campaign spec requirement documents, status documents for internal and client use, and variable measurement reports for client• Maintained third party list buys and coordinated data processing schedules• Headed campaign development, implementation, operational risk assessment and results reporting for UHG’s 50-64 year old demographic• Led and managed large scale internal & external process improvement projects and initiatives

  • ReVISION
    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Assistant Project Manager
      • May 2004 - Apr 2005

      Management of programming tasks relating to REvision’s AutoCAD based Space Management System.• Coordination between clients and programmers.• Requirement specification writing.• Managing release schedules, risk management, requirement gathering.

    • Graphic/Web Designer
      • Jan 2002 - Apr 2005

      Conceived, designed & implemented a software interface overhaul as well as managed in house graphic demands such as brochures, websites, trade show materials and other literature to market REvision's line of Asset Management Software.• Designed, programmed and maintained an internal custom web based workflow management system.• Corporate website build, print and logo design.• Creative lead for mass mailings, product bulletins and tradeshow booth design.• User Interface Design for Visual Basic & .Net applications.

  • Intellibot Robotics LLC
    • Interface Designer
      • Jul 2001 - Dec 2001

      Creative lead in the design and implementation of a simple but robust user interface for Intellibot’s interactive kiosk robot. • Kiosk interface design • Usability heuristics • Flash interactive design & animation Creative lead in the design and implementation of a simple but robust user interface for Intellibot’s interactive kiosk robot. • Kiosk interface design • Usability heuristics • Flash interactive design & animation

  • Mediaright Technology
    • Web Producer/Graphic Designer
      • Jan 2000 - Jul 2001

      Developed and maintained professional communications between clients and staff. Coordination and idea exchange of internet based projects. • HTML & ASP coding including web site design and maintenance. • Touch screen kiosk interface design. Developed and maintained professional communications between clients and staff. Coordination and idea exchange of internet based projects. • HTML & ASP coding including web site design and maintenance. • Touch screen kiosk interface design.

Education

  • New York University
    BA, Graphic Communications
    1997 - 2001
  • Oratory Prep

Community

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