Experience

ROCKWOOL Italia

• Italy
• Building Materials
• 1 - 100 Employee

• Communication Manager

  • Jul 2022 - Present

  I lead communication strategy in Italy managing and coordinating resources and tools. It encompasses PR and press office, the development of crisis management proposal, social media, the implementation of digital campaigns, sales promotion to boost the customer journey, and lead generation actions to establish and nurture an effective communication flow. I lead communication strategy in Italy managing and coordinating resources and tools. It encompasses PR and press office, the development of crisis management proposal, social media, the implementation of digital campaigns, sales promotion to boost the customer journey, and lead generation actions to establish and nurture an effective communication flow.



Consorzio del Prosciutto di Parma

• Italy
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Communication Manager

  • Jun 2011 - Jul 2022

  I was in charge of the communication strategy planning addressed to the internal and external stakeholders in Italy and abroad thanks to a network of 10 PR agencies. Main activities included: PR and the press relations; coordination of external agencies; crisis management; development of contents for online and offline actions and publications; measurement and analysis of the performances; and development and coordination of the digital communication including social media, website and intranet. Show less



Indesit Company

• Manufacturing
• 700 & Above Employee

• International Communication and CSR specialist

  • Mar 2004 - May 2011

  In the last years, I’ve handled of the international communication activities dealing with the coordination of a network of 14 PR agencies located worldwide. I also dealt with the Corporate Social Responsibility managing specific initiatives and editing the sustainability report. Main activities included: raising the profile of the brand through the development of an external communications strategy and guidelines to share with the network; crisis prevention and management; planning and implementing PR activities and event management; press relations. Previous roles in the Company: Corporate identity specialist, Brand and product PR specialist, Press officer and internal communication specialist. Show less