Opal Anita Maye, MSM
Vice President Special Events & Programming at Real Times Media- Claim this Profile
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Bio
Carlotta Tutt Holloway
Opal Maye is one of the most level-headed and even tempered professionals I've ever worked with. She's a problem solver and always open to listen to ideas. She's the consummate experiential marketer with several years of experience executing larg scale events for some of the world's largest brands and non-profits and I would always trust her to execute an event strategy. She's also a leader and knows how to manage a team with ease.
Jennifer Haselhuhn
Opal is a stand-out member of any team. She goes above and beyond to make contributions to any project, even taking on tasks that may not be a part of her individual remit. She also offers options to over-deliver and enhance the work. Opal not only has all the basics mastered - organized, a strategic thinker, has a great work ethic - she brings a positive attitude along regardless of the circumstances. She also brings a varied background to the table. She has both agency and corporate experience working in a variety of roles. This gives her the ability to see the bigger picture and drive from a broader view, considering the impact of decisions outside of the immediate project/task. The combination of skills and attitude is refreshing and makes Opal a bight spot on the team.
Carlotta Tutt Holloway
Opal Maye is one of the most level-headed and even tempered professionals I've ever worked with. She's a problem solver and always open to listen to ideas. She's the consummate experiential marketer with several years of experience executing larg scale events for some of the world's largest brands and non-profits and I would always trust her to execute an event strategy. She's also a leader and knows how to manage a team with ease.
Jennifer Haselhuhn
Opal is a stand-out member of any team. She goes above and beyond to make contributions to any project, even taking on tasks that may not be a part of her individual remit. She also offers options to over-deliver and enhance the work. Opal not only has all the basics mastered - organized, a strategic thinker, has a great work ethic - she brings a positive attitude along regardless of the circumstances. She also brings a varied background to the table. She has both agency and corporate experience working in a variety of roles. This gives her the ability to see the bigger picture and drive from a broader view, considering the impact of decisions outside of the immediate project/task. The combination of skills and attitude is refreshing and makes Opal a bight spot on the team.
Carlotta Tutt Holloway
Opal Maye is one of the most level-headed and even tempered professionals I've ever worked with. She's a problem solver and always open to listen to ideas. She's the consummate experiential marketer with several years of experience executing larg scale events for some of the world's largest brands and non-profits and I would always trust her to execute an event strategy. She's also a leader and knows how to manage a team with ease.
Jennifer Haselhuhn
Opal is a stand-out member of any team. She goes above and beyond to make contributions to any project, even taking on tasks that may not be a part of her individual remit. She also offers options to over-deliver and enhance the work. Opal not only has all the basics mastered - organized, a strategic thinker, has a great work ethic - she brings a positive attitude along regardless of the circumstances. She also brings a varied background to the table. She has both agency and corporate experience working in a variety of roles. This gives her the ability to see the bigger picture and drive from a broader view, considering the impact of decisions outside of the immediate project/task. The combination of skills and attitude is refreshing and makes Opal a bight spot on the team.
Carlotta Tutt Holloway
Opal Maye is one of the most level-headed and even tempered professionals I've ever worked with. She's a problem solver and always open to listen to ideas. She's the consummate experiential marketer with several years of experience executing larg scale events for some of the world's largest brands and non-profits and I would always trust her to execute an event strategy. She's also a leader and knows how to manage a team with ease.
Jennifer Haselhuhn
Opal is a stand-out member of any team. She goes above and beyond to make contributions to any project, even taking on tasks that may not be a part of her individual remit. She also offers options to over-deliver and enhance the work. Opal not only has all the basics mastered - organized, a strategic thinker, has a great work ethic - she brings a positive attitude along regardless of the circumstances. She also brings a varied background to the table. She has both agency and corporate experience working in a variety of roles. This gives her the ability to see the bigger picture and drive from a broader view, considering the impact of decisions outside of the immediate project/task. The combination of skills and attitude is refreshing and makes Opal a bight spot on the team.
Experience
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Real Times Media
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United States
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Media Production
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1 - 100 Employee
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Vice President Special Events & Programming
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2022 - Present
I was recruited by the owner of the company to revive event operations after a 2-year hiatus due to the pandemic. I oversee signature events and special programs for the following media outlets: Michigan Chronicle, Chicago Defender, New Pittsburgh Courier, Atlanta Daily World, Atlanta Tribune and Who’s Who in Black Publishing. KEY ACHIEVEMENTS ◆ Partnered with executives within each market on financial strategy, including expense reduction and pricing, to ensure optimal profits from each event. ◆ Established and architected SharePoint site that served as foundation for planning events across all markets with budget templates, expense workbook, production schedules and timelines, day of production outlines and debrief documents. RESPONSIBILITIES: Leadership | P&L Oversight | Logistics | Budget Management | Contract Negotiations | Supplier Relationship | Event Debriefs | Continuous Improvement | Process Development
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The Urban League of Detroit & Southeastern Michigan
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Greater Detroit Area
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Vice President Development & Special Events
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2019 - 2022
I was recommended by the Chairman of the Board for this position and was hired with the mandate to start a capital campaign to raise funds for the historical restoration project of the corporate headquarters, Albert Kahn’s former home. Built in 1906, it was sold by his wife to the Urban League in 1944 and was designated a Michigan State Historical Site in 1971. KEY ACHIEVEMENTS ◆ Persuaded the board of directors to approve a new fundraising strategy that included the launch of additional initiatives, seeking grants and aligning all branding and marketing collateral. ◆ Raised $1 million in new funds for capital campaign. ◆ Streamlined and modernized the development process. ◆ Conceptualized and led development of a new program, Equity Advocates, to attract a younger demographic of supporters and donors. RESPONSIBILITIES: Leadership | Vision | Corporate Partnerships | Relationship Development | Marketing | Logistics | Event Planning | Event Strategy | Executive-Level Presentations | Contract Negotiations | Budget Management | Storytelling | Fundraising
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Jack Morton Worldwide, Detroit
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Greater Detroit Area
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Sr. Account Manager
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2017 - 2019
Promoted within one year due to my high performance as an Account Manager and my ability to build strong relationships with clients, vendors and other partners. I managed large-scale events for Fortune 500 clients with budgets of $1+ million. KEY ACHIEVEMENTS ◆ Tapped to create and roll out programs and events that supported Cadillac’s new “Cadillac Moments” initiative to integrate a luxury experience across all 400 dealerships. ◆ Led several flawless program activations on time and under budget. ◆ Oversaw the build out of a multi-level mini expo space called “The Pavilion” at the global dealer business conference in Las Vegas to expose dealers to every aspect of the luxury experience Cadillac was integrating as part of their new corporate identity. RESPONSIBILITIES: Event Operations | Event Strategies | Team Management | Negotiations | Logistics | Executive Presentations | National Programs | Training | Debriefs | Budget Management | Cross-Functional Collaboration | Sourcing
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Jack Morton Worldwide, Detroit
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Greater Detroit Area
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Account Manager
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2016 - 2016
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Senior Supervisor of Engagement and Communicaton
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2014 - 2016
I had worked with this company earlier in my career and rejoined them to manage the AARP account and other client accounts. I planned events across the country to increase brand awareness and cultivate new members for AARP. KEY ACHIEVEMENTS ◆ Developed and led the strategy to produce a multi-state experiential event tour to increase brand awareness and attract new members in multi-cultural communities for AARP. ◆ Orchestrated the design and construction of custom booths and portable display units. ◆ Established performance metrics and led event debriefs to analyze metrics and identify areas of improvement. RESPONSIBILITIES: Marketing Programs | Relationship Development | Event Planning | Vendor Relationship Management | Sourcing
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Focus: HOPE
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United States
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Non-profit Organizations
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100 - 200 Employee
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Manager Corporate Relations and Special Events
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2011 - 2014
Developed event plans and produced high-level events that engaged donors and restored operations of conference center as an additional revenue stream. KEY ACHIEVEMENTS ◆ Conceptualized and executed fundraising dinner in honor of founder, Eleanor M. Josastis, that raised $1 million. Managed planning with co-chairs and the dinner committee made up of community leaders, elected officials and local philanthropists. ◆ Created the marketing plan for the organizations conference facilities that increased annual revenue. ◆ Planned and executed exclusive fundraising parlor event that increased the number of high-level donors and provided key constituents with access to corporate decision makers. RESPONSIBILITIES: Marketing Programs | Relationship Development | Fundraising Plan | Event Planning | Vendor Relationship Management
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Education
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Walsh College
Masters of Science, Business Management, Marketing -
University of Phoenix
Bachelors of Science, Business Management, Marketing
Community
