Claire Robinson
Global Head of People, Culture and Strategy at Sojourn Solutions- Claim this Profile
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Bio
Lee Morgan
Working with Claire I know her as an ambitious and talented Marketing Operations leader. Claire's biggest strength is a natural ability to build, enable and lead a high-performing team. Claire and I collaborated on many high-value sales cycles together, she is commercial astute and brought excellent attention to detail to ensure delivery was precisely aligned throughout. I'd recommend Claire to anyone looking for someone with a breadth of experience to support their growth, across both client and people management.
Amrit Labana
Claire was my line manager whilst at Sojourn Solutions and she was always very supportive of the initiatives that I was tasked to manage. Claire's empathy and willingness to make things successful allow her to offer valuable insight into potential solutions. Thank you for your help Claire and hope to work with you again one day.
Lee Morgan
Working with Claire I know her as an ambitious and talented Marketing Operations leader. Claire's biggest strength is a natural ability to build, enable and lead a high-performing team. Claire and I collaborated on many high-value sales cycles together, she is commercial astute and brought excellent attention to detail to ensure delivery was precisely aligned throughout. I'd recommend Claire to anyone looking for someone with a breadth of experience to support their growth, across both client and people management.
Amrit Labana
Claire was my line manager whilst at Sojourn Solutions and she was always very supportive of the initiatives that I was tasked to manage. Claire's empathy and willingness to make things successful allow her to offer valuable insight into potential solutions. Thank you for your help Claire and hope to work with you again one day.
Lee Morgan
Working with Claire I know her as an ambitious and talented Marketing Operations leader. Claire's biggest strength is a natural ability to build, enable and lead a high-performing team. Claire and I collaborated on many high-value sales cycles together, she is commercial astute and brought excellent attention to detail to ensure delivery was precisely aligned throughout. I'd recommend Claire to anyone looking for someone with a breadth of experience to support their growth, across both client and people management.
Amrit Labana
Claire was my line manager whilst at Sojourn Solutions and she was always very supportive of the initiatives that I was tasked to manage. Claire's empathy and willingness to make things successful allow her to offer valuable insight into potential solutions. Thank you for your help Claire and hope to work with you again one day.
Lee Morgan
Working with Claire I know her as an ambitious and talented Marketing Operations leader. Claire's biggest strength is a natural ability to build, enable and lead a high-performing team. Claire and I collaborated on many high-value sales cycles together, she is commercial astute and brought excellent attention to detail to ensure delivery was precisely aligned throughout. I'd recommend Claire to anyone looking for someone with a breadth of experience to support their growth, across both client and people management.
Amrit Labana
Claire was my line manager whilst at Sojourn Solutions and she was always very supportive of the initiatives that I was tasked to manage. Claire's empathy and willingness to make things successful allow her to offer valuable insight into potential solutions. Thank you for your help Claire and hope to work with you again one day.
Credentials
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Oracle Project Lifecycle Management (PLM) Essentials
OracleSep, 2020- Nov, 2024 -
Oracle Eloqua and Content Marketing Cloud Service 2019 Certified Implementation Specialist
OracleNov, 2019- Nov, 2024 -
Oracle Eloqua Marketing Cloud Service 2019 Solution Manager Specialist
OracleJun, 2019- Nov, 2024 -
Oracle Eloqua and Content Marketing Cloud 2019 Solution Engineer Specialist
OracleJun, 2019- Nov, 2024 -
IDM Postgraduate Diploma in Direct and Digital Marketing (B2B) - Credit
Institute of Direct and Digital MarketingOct, 2013- Nov, 2024 -
Eloqua Best Practices - Social Media
Eloqua UniversityFeb, 2013- Nov, 2024 -
Eloqua Best Practices - Content Marketing
Eloqua UniversityDec, 2012- Nov, 2024 -
Revenue Performance Management
Eloqua UniversityDec, 2012- Nov, 2024 -
Eloqua Product Master
Eloqua UniversitySep, 2012- Nov, 2024
Experience
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Sojourn Solutions
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United States
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Business Consulting and Services
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1 - 100 Employee
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Global Head of People, Culture and Strategy
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Feb 2022 - Present
- Develop and implement overall human resources and organizational development strategy for a global organization- Oversee talent management, succession planning, employee relations, performance management, diversity and inclusion, and learning and development- Shape the culture and values of the organization and ensure they are reflected in HR practices- Work with the executive leadership team to develop and execute business strategy and align HR initiatives with the organization's goals- Act as a thought leader on people-related matters within the organization and industry
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Delivery Director
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Aug 2017 - Feb 2022
Within this role, I have responsibility to ensure a high-performing team of delivery consultants meets the highest standards of client service. I use my management and commercial experience to champion the growth goals of both the business and the team. • Responsible for team deliverables to clients by overseeing and supporting projects• Support development of my team’s skillset and experience. Identify opportunities for team members to grow personally and diversify their skills to support the business• Ensure delivery of the highest quality service, as well as soliciting and acting on clientfeedback• Consistently evaluate and promote best practice in client management and deliverymethodologies• Responsible for working discipline within the team to ensure utilisation targets are met• Effectively manage team availability to ensure clients have continuity of service• Expand contacts with key client executives and maintain strong post-engagement relationships introducing new opportunities accordingly• Support consultants to identify needs clients may not recognise and ensure thatapproaches and solutions are linked to objectives and future needs, for both the clientsand the team member• Support strategic development of new business and work with sales/marketing to ensure scope of work for each project is accurate and deliverable• Grow delivery capabilities by supporting the sales function with new logo accounts• Responsible for reviewing and approving all project estimates, scopes and statements of work• Work with other Sojourn Delivery Directors both in the UK and North America to ensure delivery is aligned globally• Monitor employee retention rates, Customer Satisfaction rates and overall project profitability
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Marketing Automation Consultant
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Jan 2016 - Aug 2017
Sojourn Solutions help B2B organisations navigate the digital landscape through improved marketing operations, processes and technology.The challenge for marketers today is about delivering experiences at the right time and in the right place that engage and empathize with prospects and customers.Sojourn Solutions help make those experiences possible.As a consultant, I use my marketing automation expertise to work alongside organisations and help optimize their processes and ensure that marketing is delivering value back into the broader business.
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Vodafone Business
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United Kingdom
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Telecommunications
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700 & Above Employee
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Digital Marketing and Insights Manager/Marketing Automation
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Sep 2012 - Dec 2015
Vodafone Global Enterprise is part of the Vodafone Group, dedicated to simplifying the management of global communications for the world's largest multi-national companies.I currently work within a Demand Generation team to optimise and enhance customer experience and engagement through marketing automation capability. I oversee campaign execution to ensure campaigns meet and exceed their demand generation objectives whilst adopting a multi-channel nurture approach across each customer journey. Additionally, my role includes: - Driving best practice guidance across the business through regular and consistent marketing ROI reporting - Improving the marketing automation experience whilst striving for best-in-class customer journeys- Planning end-to-end data-driven online/offline Eloqua campaigns.- Creating campaign plans with a focus on improving Marketing Qualified Leads (MQLS) and Sales Accepted Leads (SALs)- Participating fully in wider marketing activities, share Eloqua and DG insight and support the team.- Making recommendations for Eloqua system configuration enhancements for agency partner(s) teams to implement- Continuously testing, monitoring & optimising the effectiveness of all lead nurture & events campaign workflows- Management of the Eloqua / Campaign budget, supporting that this is reconciled and managed effectively and in a timely manner- Evaluating the success of marketing automation activities against benchmarks and objectives. - Managing the SFDC/Eloqua integration- Data management and analysis including database health and benchmarking - Troubleshooting and delivery of training to enable self-service use of Eloqua and Salesforce
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Director
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Sep 2012 - Sep 2013
DigiFuse specialise in digital marketing consultancy, including:- Marketing Automation incl. Eloqua and Act-On- Project Management - Email Marketing design, planning and implementation - Copy editing DigiFuse specialise in digital marketing consultancy, including:- Marketing Automation incl. Eloqua and Act-On- Project Management - Email Marketing design, planning and implementation - Copy editing
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Skandia
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Sweden
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Insurance
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700 & Above Employee
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Marketing Executive
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Oct 2011 - Sep 2012
Skandia International specialises in offshore and cross-boarder investments. We offer a fresh approach to investing, centred on helping customers achieve their goals.Our innovative medium- and long-term saving and investment solutions enable our customers to respond quickly to life and market changes, and plan for the future they want.My role specifically dealt with the marketing collateral aimed at international markets across Hong Kong, Singapore, Finland, South Africa and the UK. Ensuring each item was up to date, portraying the correct messaging and was also legally compliant.I also assisted with in-house publication, Informer. Published quarterly in print, and monthly in an email edition, it is targeted at Financial Advisers. The magazine informs of all topical financial news, statistics and new funds/products.More recently this publication is to be produced in an online format - this is a project I have taken on and am enthusiastic to utilise my digital marketing expertise to maximise the new online offering.
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Clevertouch Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Engagement Marketing Co-ordinator
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Mar 2011 - Sep 2011
CleverTouch helps organisations accelerate their demand generation capabilities by focusing on sales and marketing alignment, customer understanding and intelligent use of marketing technologies. I specifically dealt with campaign planning and scheduling for clients; tracking and monitoring all campaign activity including email results, website visits and Social Media activity;events management for key enterprise IT companies including sourcing and liaising with venues, all logistics planning, marketing collateral and creating a joined-up marketing campaign to drive traffic to the events; attending client events to drive traffic to exhibition stands and introduce their offerings to prospects; putting together marketing proposals and presentations to attract new business for CleverTouch; creating presentations to communicate the role and activities of the Engagement Team to various stakeholders
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Entertainment Writer
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Oct 2010 - May 2011
Film and entertainment critiques and reviews for a national student publication Film and entertainment critiques and reviews for a national student publication
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University of Southampton
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United Kingdom
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Higher Education
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700 & Above Employee
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Membership Co-ordinator
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Apr 2008 - Apr 2011
This was a front of house, customer service position which involved signing up new members to the sports facilities. This was a front of house, customer service position which involved signing up new members to the sports facilities.
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BBC
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Events Assistant
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Nov 2010 - Nov 2010
CBBC Live N Deadly Tour: I assisted with the smooth running of a massive event for a popular CBBC road-show. This involved coordinating registrations on the day and ensuring the programmed events ran on time. CBBC Live N Deadly Tour: I assisted with the smooth running of a massive event for a popular CBBC road-show. This involved coordinating registrations on the day and ensuring the programmed events ran on time.
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BBC
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing & Events Assistant
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Jun 2010 - Aug 2010
BBC Blast on Tour aims to get young people: 13 – 19 year olds involved in creative workshops led by industry professionals. As an events assistant I helped market, organise and co-ordinate the event from start to finish. This involved liaising with local schools and youth groups, marketing the free event through various channels such as blogging, Facebook, Twitter and local radio stations in order to drive attendance and registrations to the event. I also facilitated basic workshops on Apple Macs which taught those signed up for the event how to use various different creative software packages to develop fun photography, badges and pieces of music.
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Education
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2013 - 2014
The Institute of Direct and Digital Marketing
Postgraduate Diploma, Digital and Direct Marketing, B2B -
2008 - 2011
University of Southampton
BA 1st Class Honours, English and Film -
2004 - 2006
Swindon New College
A Level, English Language and Literature (A), History (B), Film Studies (A), Media Studies (A) Biology (C)
Community
