Research Executive

• Feb 2021 - Present

Freelance User Researcher

• Oct 2019 - Feb 2021

User Researcher

• Sep 2018 - Sep 2019

Designed and moderated user and customer research, with traditional and experimental UR paradigms. Used the observed behaviour and gathered data to develop actionable insight. Reported findings towards the client and in-house product development team. Performed usability testing and impact studies on digital products. Through our work we achieved:o 114% Revenue, 76% engagement time increase with publishing cliento 50% conversion increase, 520% ROI in hospitality Other projects with not yet measured impact:o Rewrote main text content with processing and reading abilities in mind, to promote information capture at required places in the logistics sectoro Redesigned a site to accommodate a shift towards informing and teaching from just presenting, enhanced flow and curiosity for coaching serviceo Wireframes and design around a user-centred decision tree for complex law topic

Co-Founder and Psychologist

• Mar 2016 - Mar 2018

Acquired the skills to lead usability testing projects in the future. Lead a research team in improving processes and methods. As a co-founder, I was instrumental in all aspects of the business including editing, content creation, business development and innovation.We created a crucial platform in the sector where both casual researchers and industry professionals could share engaging and forward-thinking content, which reached a readership of 200k readers/ month, total unique visitor count at 1/5 of the population (1.8 million ∼ 2 years [it was written in our native language]).

Neuromarketing Lab and Research Assistant

• Dec 2016 - Sep 2017

Our common goal led me to these wonderful people, the drive business change through understanding human behaviour and creating actionable insight for various clients. Utilised multiple methods including a focus on biometrics in combination with unique in-house developed algorithms and traditional technologies o Increased budget efficiency by 80% for large telecommunications client - introduced data-driven and objective measuring for previously subjective areaso 12% increase for total revenue in Q1 and Q2 for the national retail chain - quantified and operationalized elicited reactionso Reduced costs by 70% for pharmaceutical firm - pinpointed key components in visual campaigns