Caroline Hooley (she/her)

Head of Narrative at Deloitte Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
London, United Kingdom, GB
Languages
  • English -

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Experience

    • Business Consulting and Services
    • 700 & Above Employee
    • Head of Narrative
      • Jan 2020 - Present

    • Senior Communications Specialist - Writer
      • Jan 2019 - Jan 2020

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Project Director
      • Jul 2018 - Jan 2019

      Oversee and direct the delivery of a ground breaking creative programme for a leading global brand. Work hand in hand with ArtGym CEO, MD and Senior Producers to co-create production plans and develop content in line with the clients' mission and values. Manage budget and ensure exceptional delivery to time; act as main point of contact for the client.

    • United Kingdom
    • 200 - 300 Employee
    • Mentor, Volunteering & Pro-Bono work
      • Aug 2017 - May 2018

    • United Kingdom
    • Utilities
    • 700 & Above Employee
    • Group Strategic Communications Manger
      • Jan 2016 - Aug 2017

      Crafted a new CEO narrative to demonstrate the value National Grid brings to customers, communities and shareholders; serving as the foundation for new narratives for the UK and National Grid Ventures businesses. Collaborated and supported international cross functional partners across regulation, policy, and operations to develop and position program narratives and content delivery aligned to stakeholders and audience sets.- Led the strategic planning of National Grid’s first CEO transition in ten years; crafting and coaching new CEO on personal narrative and positioning- Owned and led all CEO and Executive communications including speeches, reports, internal communication, engagements, corporate announcements- Created brand identity, tone of voice and key messaging for regional roll out of the PLC’s new purpose, vision and values.- Managed creative and PR agencies, developing sharply focused briefs and inspiring the teams to deliver great work. - Measured, reported and presented on brand reputation against PLC risk register and KPIs.

    • Group Sustainabilty & Brand Manager
      • Sep 2012 - Jan 2016

      Transformed the PLC brand by developing strategic narratives based on social impact. Launched the PLC’s first global Corporate Responsibility strategy to change perceptions and raise brand recognition, resulting in winning BITC’s Responsible Business of the Year 2014. Developed and managed all corresponding campaigns and communications while coaching senior leaders on business benefit.- Evolved Group Executive thought leadership strategy; supporting PLC, UK and US executives in delivery of robust program narratives.- Crafted speeches, op-eds, and key messages for CEO across all audiences from No 10 to non-profit. - Developed brand identity, tone of voice, films and storyboards.Created and produced a variety of content that kick-started National Grid’s approach to digital and social media.- Produced first Global Skills Narrative and supporting programme narratives for Royal Academy of Engineering, the Science Museum, HRH Prince Charles and the Glasgow Science Centre

    • United Kingdom
    • Libraries
    • 700 & Above Employee
    • Employee Engagement & Business Development Manager
      • Apr 2007 - Aug 2012

      Created and implemented organisational strategies alongside parallel internal communication and external campaigns for employee engagement, well-being and Corporate Responsibility.- Created British Library’s first Corporate Responsibility strategy - Launched British Library’s initial community strategic partnership through a Camden wide campaign called ‘The Big Read.’- Managed all employee engagement programmes, campaigns and events.

Education

  • University of London
    MA, Philosophy; Metaphysics causality and counterfactuals
    2003 - 2004
  • St.Edward's University
    BA, Philosophy + Fine art
    1998 - 2002

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