Eva Ying Lin
Market Research Officer at City of Parramatta- Claim this Profile
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Bio
Credentials
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Google AdWords
GoogleDec, 2015- Nov, 2024 -
Shopping Advertising
GoogleDec, 2015- Nov, 2024
Experience
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City of Parramatta
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Australia
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Government Administration
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700 & Above Employee
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Market Research Officer
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Sep 2019 - Present
- Providing research results to support teams across City of Parramatta Council in line with direction determined by the Research and Insights Team Leader. - Managing research projects from start to finish adapting appropriate research methodologies (quantitative and qualitative) - Designing and implementing a range of quantitative data methodologies including online questionnaires, manage samples, analyse and interpret data - Preparing reports, executive summaries and presentations and communicate meaningful findings to internal customers and/or the community - Managing and maintaining research panel, including data management, cleaning, communication and implementing acquisition and retention strategies - Working with Senior Researchers and Team Leader to develop and maintain an online community strategy
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Taverner Research Group
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Australia
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Market Research
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1 - 100 Employee
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Research Assistant
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Apr 2017 - Feb 2019
- Prepared and assisted in the preparation of proposals, marketing material, research materials, questionnaires, field briefings, focus groups, reports, and presentation material - Conducted qualitative in-depth interviews; managed, collated and analysed data and findings - Checked the integrity of collected data and provided insightful implications for clients - Prepared and assisted in the preparation of proposals, marketing material, research materials, questionnaires, field briefings, focus groups, reports, and presentation material - Conducted qualitative in-depth interviews; managed, collated and analysed data and findings - Checked the integrity of collected data and provided insightful implications for clients
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Sales Assistant
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Dec 2015 - Apr 2017
- Assisted customers in choosing a variety of optical products - Provided consultation to prospective customers - Cooperated with the professional optometrists - Dealt with invoice and other retail operational issues - Delivered personalised service with an aim of exceeding sales target - Assisted customers in choosing a variety of optical products - Provided consultation to prospective customers - Cooperated with the professional optometrists - Dealt with invoice and other retail operational issues - Delivered personalised service with an aim of exceeding sales target
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Media Assistant
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Mar 2016 - Mar 2017
- Made graphic designs for website and various social media platforms - Coordinated weekly media release that keeps people up to date - Assisted other media team members in video recording, editing, and uploading - Involved with event planning and execution - Engaged with continuous online and offline marketing practices, including social media optimization and on-campus promotion activities - Made graphic designs for website and various social media platforms - Coordinated weekly media release that keeps people up to date - Assisted other media team members in video recording, editing, and uploading - Involved with event planning and execution - Engaged with continuous online and offline marketing practices, including social media optimization and on-campus promotion activities
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Marketing Intern
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Sep 2015 - Dec 2015
- Worked closely with the Marketing Director to carry out advertising and promotion activities - Generated a number of campaign strategies which were implemented in Melbourne area - Found and signed a key business partner who was responsible for local off-line marketing - Involved in logistics planning - Managed a variety of social media platforms - Took charge of copywriting - Worked closely with the Marketing Director to carry out advertising and promotion activities - Generated a number of campaign strategies which were implemented in Melbourne area - Found and signed a key business partner who was responsible for local off-line marketing - Involved in logistics planning - Managed a variety of social media platforms - Took charge of copywriting
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Crime Stoppers Victoria
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Australia
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Public Safety
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1 - 100 Employee
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Student Consultant
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Jul 2015 - Nov 2015
- Worked in a team of five to generate a quantitative framework for Social Return on Investment (SROI) - Conducted interviews with key stakeholders - Carried out intensive data research on federal law and regulations - Built an enduring quantitative model to calculate some key figures - Analysed and organised the data using Excel spreadsheet - Delivered a business report and a presentation to address findings and recommendations - Worked in a team of five to generate a quantitative framework for Social Return on Investment (SROI) - Conducted interviews with key stakeholders - Carried out intensive data research on federal law and regulations - Built an enduring quantitative model to calculate some key figures - Analysed and organised the data using Excel spreadsheet - Delivered a business report and a presentation to address findings and recommendations
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Students' Association of Management and Marketing (SAMM)
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Event Officer
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Nov 2014 - Jun 2015
- Involved in events planning by setting key dates, working out schedules, generating new ideas for events, writing event proposals, estimating budgets, looking for venues, making event rundowns and rosters and making contingency plans - Worked closely with marketing and corporate relation departments to maximise the success of events - During events, worked as event facilitator or coordinator to make sure events are carried out smoothly and successfully; collected feedback and looked for space of improvement in future events after every event.
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Marketing Intern
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Dec 2014 - Mar 2015
Initiated a long-term marketing strategy from scratch after conducting industry and competitor analysis, set up and built every necessary social media account/marketing communication channel (Facebook, WeChat and Weibo), managed contents generation and publishing, involved in graphic design for advertising and promotional materials, arranged coordination with third parties (e.g. language schools), actively engaged with potential customers by answering their questions online and via emails, also involved in public relation and sales promotion.
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Playfair Consultancy Group
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Student Consultant
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Jan 2014 - Jun 2014
Worked with other consultants for a government founded tourism group called Visit St Andrews, designed and distributed an online survey, analysed qualitative data generated from survey and quantitative data collected from Facebook, Twitter and Google Analytic, identified key performance indicators, provided recommendations for client, creatively engaged with the further improvements of client's website. Worked with other consultants for a government founded tourism group called Visit St Andrews, designed and distributed an online survey, analysed qualitative data generated from survey and quantitative data collected from Facebook, Twitter and Google Analytic, identified key performance indicators, provided recommendations for client, creatively engaged with the further improvements of client's website.
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University of St Andrews
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United Kingdom
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Higher Education
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700 & Above Employee
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Bible Study Leader
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Feb 2013 - Jun 2014
Established the first Bible Study Group for Chinese international students, organized welcoming events and many group activities, engaged in regular weekly meetings, acted as a facilitator in group discusssion. Established the first Bible Study Group for Chinese international students, organized welcoming events and many group activities, engaged in regular weekly meetings, acted as a facilitator in group discusssion.
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Travel Agent
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Jan 2013 - Jun 2014
Promoted travel deals to potential customers, engaged in digital marketing and various advertising and promotional activities, arranged travel schedules and details for customers, acted as an intermediator between customers and the agency, initiated coordinations between the agency and some third parties (e.g. local business owners and student clubs), and was regarded as the most innovative agent in terms of promotional contents. Promoted travel deals to potential customers, engaged in digital marketing and various advertising and promotional activities, arranged travel schedules and details for customers, acted as an intermediator between customers and the agency, initiated coordinations between the agency and some third parties (e.g. local business owners and student clubs), and was regarded as the most innovative agent in terms of promotional contents.
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Secretary
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Apr 2013 - May 2014
Assisted the President and Vice President's decision-making process by providing a different perspective; involved in events planning and coordination; also carried out some HR duties such as new committee recruitment, training and induction; had responsibility for relationship maintenance among committees to ensure effective teamwork; coordinated different departments to work together on each event/activity; engaged in marketing activities such as events promotion and graphic design of advertising materials; involved in public relations by searching for sponsors and signing up sponsorship agreement with them; also was in charge of providing feedback and recommendations for each committee to help them achieve their maximum potentials.
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Education
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2014 - 2016
University of Melbourne
Bachelor of Commerce (B.Com.), Management and Marketing -
2012 - 2014
University of St. Andrews
Advanced Diploma, Management and Psychology -
2009 - 2012
Oaklands College
GCE A Level, Mathematics, Psychology, Human Biology
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