Experience

Herd MSL

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Group Account Director

  • Apr 2021 - Present



Museum of Contemporary Art Australia

• Australia
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Committee Member, Young Ambassador Programme

  • Sep 2014 - Present

  Sydney, Australia MCA Ambassadors are a dynamic group of art patrons from across Australia who are committed to helping the MCA to deliver its exhibitions and creative learning programs through annual tax-deductible donations.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Vice President

  • Oct 2018 - Apr 2021

  Sydney, Australia Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. Rachel holds a joint planning and account services role on Weber Shandwick's consumer practice, leading work for Crown Residences at One Barangaroo and The University of Melbourne.



Access PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Director

  • Dec 2017 - Oct 2018

  Sydney, Australia Access-DGC is an independent, agile and connected PR agency specialising in public relations, reputation management and content. Since launching in 2008, our client list has grown to include some of the country’s leading brands, including current clients Sydney Airport, Tourism Northern Territory, Barangaroo, The Star Sydney, the Art Gallery of NSW, Museum of Contemporary Art, Northern Territory Major Events.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Director

  • Jun 2016 - Sep 2017

  Sydney, Australia Weber Shandwick is an award-winning global public relations and communications agency with a heritage in Asia Pacific stretching back more than 50 years. Our network of 18 owned offices in 12 markets – together with affiliates and representative firms in other locales – spans Greater China, Japan and Korea, India, Southeast Asia and Australia. We are a creative studio of writers, designers, strategists, conversation-starters, storytellers. We believe that collaboration is the best way to… Show more Weber Shandwick is an award-winning global public relations and communications agency with a heritage in Asia Pacific stretching back more than 50 years. Our network of 18 owned offices in 12 markets – together with affiliates and representative firms in other locales – spans Greater China, Japan and Korea, India, Southeast Asia and Australia. We are a creative studio of writers, designers, strategists, conversation-starters, storytellers. We believe that collaboration is the best way to succeed, and we believe in engaging, always. As an Account Director on Weber Shandwick's consumer arm, I managed complex integrated campaigns for clients including Nespresso, Hyatt, American Airlines and ANZ. As part of this, I led strategy and planning for projects, and given the integrated nature of the agency, my role extended well beyond traditional PR and event management and into digital and social media-strategy, content creation and copy development, internal and external employee communications and ATL creative. Key achievements included work across the Nespresso Sustainability campaign, which was shortlisted for a Sabre 2017 Award. Also, planning and project managing the hugely successful Nespresso Essenza Mini campaign, an influencer-led, integrated campaign spanning PR, event-management, influencer relations, video content, social media strategy, paid content and brand partnership and digital programmatic, to market Nespresso to a new, younger audience. This campaign was shortlisted for the 2017 B&T Awards and the 2017 Sabre Awards Asia-Pacific.

• Senior Account Manager

  • Aug 2015 - Jun 2016

  Sydney, Australia



Artereal Gallery

• Head of Communications

  • Apr 2014 - Aug 2015

  Rozelle I look after the PR and marketing at Artereal Gallery, a distinguished commercial gallery based in Rozelle dedicated to working with artists at the forefront of contemporary practice with an emphasis on experimental and innovative artwork. With a focus on nurturing early career artists, presenting the work of artists operating within the Asia-Pacific region, and championing artists whose work challenges preconceived modes of practice, Artereal Gallery is committed to encouraging variety… Show more I look after the PR and marketing at Artereal Gallery, a distinguished commercial gallery based in Rozelle dedicated to working with artists at the forefront of contemporary practice with an emphasis on experimental and innovative artwork. With a focus on nurturing early career artists, presenting the work of artists operating within the Asia-Pacific region, and championing artists whose work challenges preconceived modes of practice, Artereal Gallery is committed to encouraging variety and experimentation in contemporary art practice. www.artereal.com.au Show less



Naked Communications

• Senior PR Consultant

  • Sep 2013 - Apr 2014

  Surry Hills, Sydney During my tenure at Naked Communications I was afforded an opportunity to work as part of an integrated team of strategists, planners and creatives on a wide range of accounts. As part of this collaboration, my role was to provide strategic PR counsel and identify opportunities to leverage creative ideas via traditional and non-traditional PR avenues. A selection of the clients I worked on include: 1Form.com.au (A Melbourne-based start up) - Developed and implemented robust… Show more During my tenure at Naked Communications I was afforded an opportunity to work as part of an integrated team of strategists, planners and creatives on a wide range of accounts. As part of this collaboration, my role was to provide strategic PR counsel and identify opportunities to leverage creative ideas via traditional and non-traditional PR avenues. A selection of the clients I worked on include: 1Form.com.au (A Melbourne-based start up) - Developed and implemented robust media strategy to maximise the announcement that 1Form.com, a small Melbourne-based start up, was sold to REA Group. - Secured interviews for 1Form founders in leading business titles and achieved leading news stories on three mX covers, feature pieces in The Australian, The Australian Financial Review, The Herald Sun and secured in-studio interview segment for founders on Sky Business News. The Sydney Skinny (The World's largest Nude Ocean Swim) - Managed the PR for The Sydney Skinny, a not-for-profit nude swim event created by author and TEDx speaker, Nigel Marsh. Other clients include: Electronic Arts, Blackmores and Obela Hommus (PepsiCo) Show less



Hausmann

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Apr 2013 - Jul 2013

  Paddington, Sydney Clients I worked on include: Merlin Entertainments - Managed the monthly retainer work for Sea Life Sydney Aquarium, Wild Life Sydney, Manly Sea Life Sanctuary and Melbourne Aquarium, and worked on the multi-million dollar relaunches of all three Sydney attractions in 2012. - Developed strong relationships with arts and museum journalists, press photographers, morning show producers and journalists. Procter & Gamble - Worked across the P&G beauty and household care… Show more Clients I worked on include: Merlin Entertainments - Managed the monthly retainer work for Sea Life Sydney Aquarium, Wild Life Sydney, Manly Sea Life Sanctuary and Melbourne Aquarium, and worked on the multi-million dollar relaunches of all three Sydney attractions in 2012. - Developed strong relationships with arts and museum journalists, press photographers, morning show producers and journalists. Procter & Gamble - Worked across the P&G beauty and household care categories, including Wella Professionals, Gillette Venus, Ambi Pur, Fairy and Duracell. Accolade Wines - Managed the launch of a new range of Hardys wines - Hosted media familiarisation to the Tintara winery in South Australia with Australia’s leading wine critics. - Managed a lifestyle media launch event, overseeing event management logistics and media attendance. Virgin Australia - Worked on launch of its Velocity frequent flyer program and partnership with Westfield using celebrity spokesperson Dannii Minogue. - Creating the media strategy, exclusive interviews and hosted press conference.

• Senior Account Executive

  • Apr 2012 - Apr 2013

  Sydney, Australia

• Account Executive

  • Jun 2011 - Apr 2012

  Sydney, Australia



Avviso PR

• Account Executive

  • Mar 2010 - Jun 2011

  Paddington, Sydney Client experience includes: Vivid Sydney 2011, Tourism Australia’s advocacy program; Friends of Australia, Faber-Castell, The Australian Centre for Event Management (ACEM), The album launch of a Sydney based jazz musician, Jane Walker, The Exhibition and Event Association of Australasia (EEAA) and AMF Bowling.



Frank

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Intern

  • Jul 2009 - Nov 2009