Laura Drake
Fundraising Officer (Communications) at The Rose Road Association- Claim this Profile
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Bio
Experience
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The Rose Road Association
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United Kingdom
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Individual and Family Services
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1 - 100 Employee
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Fundraising Officer (Communications)
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Oct 2021 - Present
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Hedge End Town Council
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United Kingdom
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Government Relations
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1 - 100 Employee
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Marketing Officer
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Feb 2021 - Aug 2021
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Rowans Hospice
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United Kingdom
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Communications Officer
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Oct 2016 - Jan 2021
Working within a small team, I deliver professional marketing support to a diverse range of stakehholders across the Hospice Charity and our Retail shops, providing both external and internal communications, website and social media management. Responsibilities include: - Social media management, planning and scheduling posts and campaigns - Website management to include updates and new content creation; project managed the redevelopment of our main website and development of a new… Show more Working within a small team, I deliver professional marketing support to a diverse range of stakehholders across the Hospice Charity and our Retail shops, providing both external and internal communications, website and social media management. Responsibilities include: - Social media management, planning and scheduling posts and campaigns - Website management to include updates and new content creation; project managed the redevelopment of our main website and development of a new Appeal microsite - Monitor return on investment and produce regular website Analytics and social media Insights reports to assess audience engagement and user journeys - Work with a diverse group of stakeholders across the Hospice to assess their marketing needs and promote their services using digital and print marketing channels - Deign work includes posters and banners, service and clinical leaflets ensuring complex information is displayed clearly and effectively, events brochures and event digital artworks - Support the fundraising team by collaboratively designing and initiating marketing campaigns to promote events, maximise sign ups and income generation - Produce regular targeted e-newsletter campaigns to different external stakeholders and monitor engagement and readership - Manage the collation, creation and circulation of our internal newsletter to all staff and volunteers, presenting important information in an informative and engaging way to maximise readership - Support the HR department to co-ordinate and advertise internal events for staff and volunteers and our annual Showcase events for all internal audiences - Am highly proficient in Wordpress for website management, Canva and Adobe InDesign for design work, Buffer for social media scheduling, and the full suite of Office Packages Show less Working within a small team, I deliver professional marketing support to a diverse range of stakehholders across the Hospice Charity and our Retail shops, providing both external and internal communications, website and social media management. Responsibilities include: - Social media management, planning and scheduling posts and campaigns - Website management to include updates and new content creation; project managed the redevelopment of our main website and development of a new… Show more Working within a small team, I deliver professional marketing support to a diverse range of stakehholders across the Hospice Charity and our Retail shops, providing both external and internal communications, website and social media management. Responsibilities include: - Social media management, planning and scheduling posts and campaigns - Website management to include updates and new content creation; project managed the redevelopment of our main website and development of a new Appeal microsite - Monitor return on investment and produce regular website Analytics and social media Insights reports to assess audience engagement and user journeys - Work with a diverse group of stakeholders across the Hospice to assess their marketing needs and promote their services using digital and print marketing channels - Deign work includes posters and banners, service and clinical leaflets ensuring complex information is displayed clearly and effectively, events brochures and event digital artworks - Support the fundraising team by collaboratively designing and initiating marketing campaigns to promote events, maximise sign ups and income generation - Produce regular targeted e-newsletter campaigns to different external stakeholders and monitor engagement and readership - Manage the collation, creation and circulation of our internal newsletter to all staff and volunteers, presenting important information in an informative and engaging way to maximise readership - Support the HR department to co-ordinate and advertise internal events for staff and volunteers and our annual Showcase events for all internal audiences - Am highly proficient in Wordpress for website management, Canva and Adobe InDesign for design work, Buffer for social media scheduling, and the full suite of Office Packages Show less
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University of Southampton
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United Kingdom
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Higher Education
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700 & Above Employee
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Project & Research Co-ordinator (temporary)
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Jun 2015 - Aug 2015
Working within the Sustainable Energy Research Group to: - manage and develop project websites and build new websites (Wordpress, html) - conduct supporting research and literature reviews in renewable energy technologies - supported organisation of an international conference and its committee as secretariat (helped develop conference proceedings, sent key communications to presenters and delegates (using PHPList), arranged and minuted meetings) Working within the Sustainable Energy Research Group to: - manage and develop project websites and build new websites (Wordpress, html) - conduct supporting research and literature reviews in renewable energy technologies - supported organisation of an international conference and its committee as secretariat (helped develop conference proceedings, sent key communications to presenters and delegates (using PHPList), arranged and minuted meetings)
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Hampshire & Isle of Wight Wildlife Trust
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Marketing Assistant (maternity cover)
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Aug 2014 - May 2015
Providing support to a busy team with multiple priorities and deadlines. Tasks included: - Updating website content and social media channels; conducting insights analysis - Managing the internal staff e-newsletter, collating & prioritising content - Project management of events promotion, working across the Trust to collate events content for the website and worked with external designers to produce events brochure, initiated analysis on event attendance and promotional tools - Key… Show more Providing support to a busy team with multiple priorities and deadlines. Tasks included: - Updating website content and social media channels; conducting insights analysis - Managing the internal staff e-newsletter, collating & prioritising content - Project management of events promotion, working across the Trust to collate events content for the website and worked with external designers to produce events brochure, initiated analysis on event attendance and promotional tools - Key message research and development for campaign planning - Collecting, analysing and reporting on market research data - Researching and writing engaging stories for press releases and print media Show less Providing support to a busy team with multiple priorities and deadlines. Tasks included: - Updating website content and social media channels; conducting insights analysis - Managing the internal staff e-newsletter, collating & prioritising content - Project management of events promotion, working across the Trust to collate events content for the website and worked with external designers to produce events brochure, initiated analysis on event attendance and promotional tools - Key… Show more Providing support to a busy team with multiple priorities and deadlines. Tasks included: - Updating website content and social media channels; conducting insights analysis - Managing the internal staff e-newsletter, collating & prioritising content - Project management of events promotion, working across the Trust to collate events content for the website and worked with external designers to produce events brochure, initiated analysis on event attendance and promotional tools - Key message research and development for campaign planning - Collecting, analysing and reporting on market research data - Researching and writing engaging stories for press releases and print media Show less
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Mammal Society
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Membership and Marketing Co-ordinator
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Sep 2009 - Aug 2014
I was promoted in 2011 to develop and implement marketing activities, during which time I established internal communications, developed corporate guidelines to strengthen brand identity, streamlined external comms to more clearly represent our vision and values and raise public awareness and brand recognition among media. I also developed a membership strategy to better understand and communicate with members, increasing recruitment by 105% 2011-2014. Key responsibilities: -… Show more I was promoted in 2011 to develop and implement marketing activities, during which time I established internal communications, developed corporate guidelines to strengthen brand identity, streamlined external comms to more clearly represent our vision and values and raise public awareness and brand recognition among media. I also developed a membership strategy to better understand and communicate with members, increasing recruitment by 105% 2011-2014. Key responsibilities: - Managed membership database, communications and recruitment/renewal processes; - Development and management of website, social media channels and e-communications; - Designed marketing materials and oversaw production of members' magazine; - Wrote and distributed press releases and managed press relationships; worked extensively with the media culminating in an appearance on Springwatch in 2013; - Supported, developed and promoted the Local Groups network and activities; - Managed external enquiries; Provided administrative assistance to the CEO. Continued professional development: - Effective Marketing for Small Organisations (Directory for Social Change) - February 2014 - Effective Web Design (IBM Winchester) - October 2013 - Introduction to Project Management (IBM, Winchester) - September 2013 - Social Media Reboot Webinar - 10 ways to get better results (MemberWise) - June 2012 - Recruiting and Retaining Members in Challenging Times (Memberwise) - March 2012 Show less I was promoted in 2011 to develop and implement marketing activities, during which time I established internal communications, developed corporate guidelines to strengthen brand identity, streamlined external comms to more clearly represent our vision and values and raise public awareness and brand recognition among media. I also developed a membership strategy to better understand and communicate with members, increasing recruitment by 105% 2011-2014. Key responsibilities: -… Show more I was promoted in 2011 to develop and implement marketing activities, during which time I established internal communications, developed corporate guidelines to strengthen brand identity, streamlined external comms to more clearly represent our vision and values and raise public awareness and brand recognition among media. I also developed a membership strategy to better understand and communicate with members, increasing recruitment by 105% 2011-2014. Key responsibilities: - Managed membership database, communications and recruitment/renewal processes; - Development and management of website, social media channels and e-communications; - Designed marketing materials and oversaw production of members' magazine; - Wrote and distributed press releases and managed press relationships; worked extensively with the media culminating in an appearance on Springwatch in 2013; - Supported, developed and promoted the Local Groups network and activities; - Managed external enquiries; Provided administrative assistance to the CEO. Continued professional development: - Effective Marketing for Small Organisations (Directory for Social Change) - February 2014 - Effective Web Design (IBM Winchester) - October 2013 - Introduction to Project Management (IBM, Winchester) - September 2013 - Social Media Reboot Webinar - 10 ways to get better results (MemberWise) - June 2012 - Recruiting and Retaining Members in Challenging Times (Memberwise) - March 2012 Show less
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Southampton City Council
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Government Administration
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700 & Above Employee
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Project Support Officer
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Jul 2008 - Jul 2009
Supporting the Strategic Housing Land Assessment and Building Schools for the Future projects. - Multi-tasking and excellent time management, working to tight deadlines with changing priorities; - First contact for project stakeholders; organised meetings, event logistics, managed busy diaries; - Organised and collated key project data and documentation. Supporting the Strategic Housing Land Assessment and Building Schools for the Future projects. - Multi-tasking and excellent time management, working to tight deadlines with changing priorities; - First contact for project stakeholders; organised meetings, event logistics, managed busy diaries; - Organised and collated key project data and documentation.
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the Environment Centre (tEC)
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Environmental Services
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1 - 100 Employee
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Energy Advisor and Outreach Co-ordinator
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Aug 2007 - Jun 2008
- Advisory role to help vulnerable groups save energy and access grants to reduce energy bills; - Organised workshops and talks on energy efficiency for communities, businesses and schools; - Managed Local Authority energy efficiency action plans; negotiated budgets; reported and updated regularly on progress; met targets to ensure continued partnership working. - Advisory role to help vulnerable groups save energy and access grants to reduce energy bills; - Organised workshops and talks on energy efficiency for communities, businesses and schools; - Managed Local Authority energy efficiency action plans; negotiated budgets; reported and updated regularly on progress; met targets to ensure continued partnership working.
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Education
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Chartered Institute of Marketing
Level 3 Foundation Certificate in Marketing, Distinction -
Southampton University
A Level equivalent, German -
University of East Anglia
BSc (Hons.) Environmental Science (2.1), Environmental Science -
Queen Mary's College, Basingstoke
A Level Geography (A), Biology (C) & Psychology (B) -
Brighton HIll Community College
GCSE German, Geography (A); Biology, Chemistry, Pysics, English, Maths (B)