Experience

Housell

• Spain
• Real Estate
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • Jan 2020 - Present

• Head of B2C Analysis and Support

  • Dec 2018 - Jan 2020

  España



Cabify

• Spain
• Software Development
• 700 & Above Employee

• Customer Success Manager Europe

  • Apr 2018 - Dec 2018

  España

• Corporate Account Manager Spain

  • Jun 2017 - Apr 2018



WeFitter

• Netherlands
• Wellness and Fitness Services
• 1 - 100 Employee

• Business Manager

  • Jan 2017 - Jun 2017

• Account Manager

  • Sep 2016 - Jan 2017

  Barcelona



Take Eat Easy ®

• Argentina
• Events Services

• Account Manager Barcelona

  • Nov 2015 - Sep 2016



Volkswagen Group España Distribución

• Spain
• Automotive
• 500 - 600 Employee

• Parts Product Manager

  • Jul 2014 - Feb 2015

  Responsible for the Strategical Product range (Tyres, oil and batteries) for Volkswagen Passenger Car, Volkswagen Light Commercial Vehicles, Audi and Škoda: - Ensure the turnover target achievement, by setting individual targets to each Dealer. (2014 Target achievement: Oil 100%, Tyres 105%, Batteries 101%) - Yearly Marketing Plan design, implementation and follow up. - Yearly sell in campaign design, implementation and follow up. - Special sell in campaigns design… Show more Responsible for the Strategical Product range (Tyres, oil and batteries) for Volkswagen Passenger Car, Volkswagen Light Commercial Vehicles, Audi and Škoda: - Ensure the turnover target achievement, by setting individual targets to each Dealer. (2014 Target achievement: Oil 100%, Tyres 105%, Batteries 101%) - Yearly Marketing Plan design, implementation and follow up. - Yearly sell in campaign design, implementation and follow up. - Special sell in campaigns design, implementation and follow up, always in coordination with the sell out campaigns launched by the Brands. - Creation and development of support materials in order to ensure that customers and Dealer Network members understand in an easy way the main advantages and benefits of each product. Strategical Dealer Network support: - Detect room of improvement in each product exploitation, comparing performance vs regional performance, national performance, "same-size"​ dealers performance, etc - Definition of a challenging and feasible target, based on its potential exploitation. - Design of a taylor-made strategy to reach the target. - Follow up of the strategy implementation and fine tuning if required, Business Partner @ Parts Product Management Dept. for Volkswagen Passenger Cars and Volkswagen Light Commercial Vehicles. Parts Product Coordinator for the Spain's South region.

• Parts Product Manager

  • Mar 2013 - Jul 2014

  Responsible for the Tear and Wear Parts range for Volkswagen Passenger Car, Volkswagen Light Commercial Vehicles, Audi and Škoda: - Ensure the turnover target achievement.(2014 T&W target achievement: 102%) - Yearly sell in campaign design, implementation and follow up. - Special sell in campaigns design, implementation and follow up, always in coordination with the sell out campaigns launched by the Brands. - Creation and development of support materials in order… Show more Responsible for the Tear and Wear Parts range for Volkswagen Passenger Car, Volkswagen Light Commercial Vehicles, Audi and Škoda: - Ensure the turnover target achievement.(2014 T&W target achievement: 102%) - Yearly sell in campaign design, implementation and follow up. - Special sell in campaigns design, implementation and follow up, always in coordination with the sell out campaigns launched by the Brands. - Creation and development of support materials in order to ensure that customers understand in an easy way the main advantages and benefits of Genuine Parts. Responsible for the Economy Parts Range: - Ensure the turnover volume target. (2014 Economy Parts target achievement: 103%) - Yearly sell in campaign design, implementation and follow up. - Special sell in campaigns design, implementation and follow up, always in coordination with the sell out campaigns launched by the Brands. - Creation and development of support materials in order to ensure that customers understand in an easy way the main advantages and benefits of Genuine Parts. Strategical Dealer Network support: - Detect room of improvement in each product exploitation, comparing performance vs regional performance, national performance, "same-size"​ dealers performance, etc - Definition of a challenging and feasible target, based on its potential exploitation. - Design of a taylor-made strategy to reach the target. - Follow up of the strategy implementation and fine tuning if required, Business Partner @ Parts Product Management Dept. for Volkswagen Passenger Cars and Volkswagen Light Commercial Vehicles. Parts Product Coordinator for the Spain's South region.

• Service CRM loyalty program

  • Feb 2012 - Mar 2013

  - Volkswagen Service CRM Loyalty Plan creation, design and implementation. (800K contacts in 2012 and 1 Mio contacts in 2013) - Definition of target, content, communication concept, communication channels and follow-up of each customer contact defined in the CRM Loyalty Plan. - Definition of tactical campaigns in order to correct market downturns. - Coordination of the Communication Agency and the Data Managing Agency activities.

• Service Planning

  • Jul 2010 - Feb 2012

  - Support After Sales National Manager. - Design, calculation, implementation and follow-up of the Volkswagen Service Business Plan (Spare Parts turnover, Quality targets and Budget) - Design, implementation and follow-up of the Quality remuneration system. (Budget: 8,6 Mio € Target: Top 3 position in the IACS study. Result: From 12th to 3rd position) - Extended Warranty Product Manager: Business Case, Product definition (Range, pricing, communication and Dealer network… Show more - Support After Sales National Manager. - Design, calculation, implementation and follow-up of the Volkswagen Service Business Plan (Spare Parts turnover, Quality targets and Budget) - Design, implementation and follow-up of the Quality remuneration system. (Budget: 8,6 Mio € Target: Top 3 position in the IACS study. Result: From 12th to 3rd position) - Extended Warranty Product Manager: Business Case, Product definition (Range, pricing, communication and Dealer network bonus system), and follow up. (2011 Target: 25% New Cars with E.W. Result: 43%) - After Sales Department Budget negotiation and follow-up.



Nexe the Way of Change

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Junior Consultant (Implant at Volkswagen Group España Distribución)

  • Nov 2009 - Jun 2010

  - Quality Programs development. - Volkswagen After Sales Department KPI’s follow-up tool development. - Volkswagen After Sales Department Quality Programs follow-up tool development.



Volkswagen Group España Distribución

• Spain
• Automotive
• 500 - 600 Employee

• Assistant Commercial Development Department

  • May 2008 - Sep 2009

  - Support Commercial Development National Manager. - Support Dealer Network and Field Force. - Volkswagen Sales Department KPI’s follow-up tool development.