Country Manager - Spain & Global Accounts

• Jul 2023 - Present

Business Unit Director - Global Accounts

• Aug 2022 - Aug 2023

Leading growth in US and Global accounts with renowned international clients like Coca-Cola (TMD), McDonald’s, Merck and CSafe among others.

Senior Digital Account Director US

• Nov 2021 - Nov 2022

Senior Digital Account Director at The Keenfolks, an award-winning, Barcelona, Mexico City & New York based digital transformation agency operating in over 40 markets worldwide. At TKF we use our owned methodology, Digital Gap Management, to help leading multinationals accelerate their digital capabilities to meet and exceed modern consumer evolution.We are a Business Consultancy, Creative Agency and Technology & AI startup offering services on Digital Transformation, Data & AI, Marketing Intelligence, Design Thinking, Digital Marketing, Design & UX, Branding & Content, Development, Paid Media, SEO, Ecommerce, MarTech and Marketing Automation. Supporting global leading companies to Accelerate Digital Business: Coca-Cola, McDonald's, Merck, Kellog's, Johnson & Johnson, Nestlé, Reckitt Benckiser, HP, Danone, Femsa, Fluidra, Royal Canin, Isdin among others.Dependence and reporting: General Management. Show less

Associate professor

• Sep 2021 - Present

Associate Professor in Marketing Innovation and New Electronic Devices for the Marketing Undergraduate Programme. Associate Professor in Marketing Innovation and New Electronic Devices for the Marketing Undergraduate Programme.

Digital Manager

• Jun 2020 - Nov 2021

Digital business, marketing, CRM and eCommerce at Luxiona, a world-leading company in lighting solutions for professionals operated by Sherpa Capital (private equity fund management). Headquartered in Spain, the Luxiona Group is composed by 14 companies, six international production sites, and a workforce of 500 employees serving customers in more than 100 countries. Luxiona is directly present in Spain, France, Italy, Poland, Germany, Mexico, Peru, Chile and China, The Group is formed by the firms: Troll, Metalarte and Sagelux. It is specialized in providing the best design, production, solutions and services to light up any clean and medical, architectural, professional, domestic, and public spaces. Some of the main recent projects developed by Luxiona are, Sagrada Familia Cathedral and T1 Airport Terminal in Barcelona, Reina Sofia Museum in Madrid, Parliament of Vietnam, Louvre Abu Dhabi Museum, Galleries Lafayette and Ateliers offices of Jean Nouvel in Paris, Gran Hyatt Cayro Hotel, Crown Casino in Melbourne among others. Dependence and reporting: General Management. Show less

Visiting Professor

• Oct 2020 - Sep 2021

Visiting professor for Marketing and Acquisition at the Master in Digital Marketing in Valencia, Sevilla, Madrid and Barcelona. Visiting professor for Marketing and Acquisition at the Master in Digital Marketing in Valencia, Sevilla, Madrid and Barcelona.

Head of Digital

• May 2018 - May 2020

Digital business strategy and transformation at Santa & Cole an editing company of luxury lighting and furniture products (B2B, B2C and B2B2C). Responsibilities: + Define the Digital strategy.+ Digital assets strategy and project development.+ Digital Marketing and Communication.+ Business Transformation.Dependence and reporting: Advisory Board and General Management. Team in charge: eCommerce, CRM, Technology, and suppliers and partners network (development, IT, design...). Show less

Digital Marketing and Communication Manager

• Jun 2015 - May 2018

Communication and digital marketing at Santa & Cole, an editing company engaged in the design and development of luxury lighting and furniture products for hospitality, the workplace, and residential projects (B2B, B2C and B2B2C). Dependence and reporting: Marketing and Communication Director + Define the online communication strategy through the acquisition traffic funnel (owned, earned and paid channels)+ Owned media strategy: web, e-commerce, blog and social media channels+ E-mail marketing and CRM-Data Base optimization+ Search strategy: Positioning digital brand assets on search engines + Content strategy+ Social Media Manager: design and implementation of the SM strategy, content curation, community management, social media advertising+ Content roll out through third party websites to drive traffic to owned channels+ Define and maintain the brand image through its different channels + Digital Projects Manager: In charge of the company's digital assets (back office, intranet, microsites, landings, apps and so on. Coordination of the IT department and the front and back end developers' team+ Communication with media and agencies+ Press and PR Show less

Head of Digital

• May 2018 - May 2020

Digital business strategy and transformation at Urbidermis, a company by Intramundana S.A. engaged in the design and development of city lighting and urban elements (B2B). Responsibilities: + Define the Digital strategy. + Digital assets strategy and project development. + Digital Marketing and Communication. + Business Transformation. Dependence and reporting: Advisory Board and General Management. Team in charge: eCommerce, CRM, Technology, and suppliers and partners network (development, IT, design...). Show less

Junior Digital Account Manager

• Jul 2011 - Jun 2015

Digital marketing and communication at 100x100.net: + Online projects for Cordorníu, Puig Vela Clàssica Barcelona, Novia d'Art, GuinotPrunera, Pacha Fragancias... + Web projects: Architecture and content development + Assistance in frontend and backend development projects + Social Media: community management, content creation, Facebook ads + Design and implementation of e-mail marketing campaigns + Account Manager: Coordination between the client and the design and development departments + Web content management (wordpress) Show less

Trainee

• Sep 2010 - Jul 2011

+ Job stock management (HHRR) + Community management and e-mail marketing + PR and event organitzation + Job stock management (HHRR) + Community management and e-mail marketing + PR and event organitzation