Zsófia Mató
Senior Marketing Project Manager at OTP Mobil Kft.- Claim this Profile
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English Professional working proficiency
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German Limited working proficiency
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Bio
Experience
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OTP Mobil Kft.
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Hungary
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Consumer Services
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1 - 100 Employee
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Senior Marketing Project Manager
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Aug 2019 - Present
As a senior marketing project manager, I am responsible for *creating B2B and B2C marketing strategy of Simple app / SimplePay online payment system and other state-of-the-art fintech services of Simple by OTP *participating in product-related marketing decisions (product launch, preparation for market research, service design flows) *keeping our marketing strategy in-line with general business and sales plans *coordinating and monitoring all project management tasks of the marketing team *executing our content marketing and digital ad plans *coordinating PR and press management tasks *liasing with our strategic business partners (telco, FMCG, insurance, online services, finance / credit card companies, electronic appliance stores...) *briefing our marketing and PR agencies Show less
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Roadster Lifestyle Magazine
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Budapest
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Freelance Journalist
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Dec 2017 - Dec 2020
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ComLab Kommunikációs Tanácsadó Kft.
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Hungary
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Public Relations and Communications Services
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1 - 100 Employee
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Project Manager
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Jul 2017 - Jul 2019
As a senior project manager at a communication consulting and creative agency, I was responsible for: *creating 360° communications strategies for our clients (FMCG, tech / SaaS, finance, hotel industry, real estate, NGO, community transport) *strategic and tactical coordination *project leading tasks including client management and client advisory, team coordination (PR and digital tools, corporate identity and UX fields, shootings, events), task planning and implementation *content, creative & event management on different project sizes e.g. new business and tender materials, retainer projects and fix-term services *conducting team presentations My clients: LogMeIn, GreenGo, eMAG, Cofidis, Nestlé, IOM, Traumaközpont, InterContinental. Show less
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VCC Live
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Hungary
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Software Development
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1 - 100 Employee
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Marketing and Public Relations Manager
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Oct 2015 - Mar 2017
VCC Live (former Virtual Call Center) is a cloud-based contact center solution, typically applied to customer service, surveying, debt collection, field sales and telesales activities. The software is used by 6000+ agents in over 32 countries (finance, utility, telecom, home shopping, SSC...). In-house developments and telecommunications services for enterprise companies like HBO, UPC, Ferratum, Telenor and many more. As a marketing & PR manager, I was responsible for *the total rebranding process of VCC Live brand content marketing tasks *tools and channels supporting the company's international sales activity *inland and international PR communication (targeted to the company's markets in the US / UK, Germany, Poland, Romania) *customer & external communication *sales & professional events like conferences, workshops *internal communication and HR branding materials *liasing with a creative and developer agency I also represented VCC's membership in Direct and Interactive Marketing Association (DIMSZ). Show less
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MITTE Communications
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Hungary
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Communications Manager
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Apr 2014 - Aug 2015
As a Communications Manager at an agency, I was responsible for: *strategic communications planning *media planning and buying *PR & marketing campaign management *copywriting *social media management *project / client / sales management For my MITTE projects' details, see Project descriptions! As a Communications Manager at an agency, I was responsible for: *strategic communications planning *media planning and buying *PR & marketing campaign management *copywriting *social media management *project / client / sales management For my MITTE projects' details, see Project descriptions!
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Weber Shandwick
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Public Relations Assistant
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Nov 2013 - Apr 2014
As a junior in my PR agency career, I was responsible for: writing English press reviews on a daily basis doing researches as a background for strategic plans translating and adopting international press releases (Nespresso, GoodYear) As a junior in my PR agency career, I was responsible for: writing English press reviews on a daily basis doing researches as a background for strategic plans translating and adopting international press releases (Nespresso, GoodYear)
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National Police Headquarters
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HQ of the National Police Headquarters
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Communication Specialist
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2011 - Nov 2013
The communication department of the National Police Headquarters has been managing and regulating any informative, preventive and responsive communicational actions of the Hungarian police nationwide. As a Communication Specialist, I *managed and answered the media requests *prepared strategic media plans *wrote press materials *organized press events *coordinated the internal communication of the National Police Department *prepared an official proposal material for the launch of the Hungarian Police's social media channels that was the base of their future Twitter channel. Show less
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Journalist
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2011 - 2012
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Kreatív Magazin
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Hungary
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Media Production
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1 - 100 Employee
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Journalism Intern
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2011 - 2011
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UP Advertising
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Hungary
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Advertising Services
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1 - 100 Employee
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Summer Intern
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2010 - 2010
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Marketing Trainee
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2010 - 2010
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Népszava
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Hungary
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Writing and Editing
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1 - 100 Employee
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Journalist
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2007 - 2010
At one of the biggest daily papers in Hungary, I prepared print and online articles on cultural topics and reported on the creative industries' news. At one of the biggest daily papers in Hungary, I prepared print and online articles on cultural topics and reported on the creative industries' news.
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Education
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Eötvös Loránd Tudományegyetem
Master of Arts (MA), Communication and Media Studies / Media Theory -
Eötvös Loránd Tudományegyetem
Bachelor of Arts (BA), Communication and Media Studies