Michael Grubbs

Marketing Automation Manager at US HealthConnect, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Québec, Quebec, Canada, CA

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Experience

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing Automation Manager
      • Feb 2019 - Present

    • United States
    • Marketing Services
    • 500 - 600 Employee
    • Senior Marketing Automation Consultant
      • Sep 2018 - Feb 2019

    • Director of Marketing Automation
      • Sep 2016 - Sep 2018

      Quebec, Canada

    • Marketing Automation Specialist
      • Dec 2015 - Sep 2016

      Quebec, Canada

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Lead Generation Consultant
      • Jul 2015 - Dec 2015

      Quebec, Canada

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director of Content
      • Mar 2014 - Jul 2015

      Quebec, Canada This role has been extremely multi-faceted. In part, it includes content planning, publication, writing, and marketing, but I am also charged with technical marketing, data research, business systems integration, and growth hacking. Key Achievements: - Envisioned / oversaw the technical implementation & integration of multiple cloud services resulting in nearly complete onboarding, segmentation, and email marketing automation. - Designed a social management solution that allows me… Show more This role has been extremely multi-faceted. In part, it includes content planning, publication, writing, and marketing, but I am also charged with technical marketing, data research, business systems integration, and growth hacking. Key Achievements: - Envisioned / oversaw the technical implementation & integration of multiple cloud services resulting in nearly complete onboarding, segmentation, and email marketing automation. - Designed a social management solution that allows me to single-handedly manage 10 social accounts with over 100k followers and ~1500 combined posts/week - resulting in 25 million impressions/week (that can be managed in less than 30 minutes each day). - Writing multiple articles (including one of the top shared Twitter Marketing Articles) that have gained over 28k shares, driving a continuing stream of residual traffic and backlinks to our site. Additional Role - Technical Marketing / User Onboarding: - Business systems integration / setup (CRM management, lead capture, email automation, and cloud integrations) - B2B vendor onboarding / customer success (dealing with 6 / 7-figure clients) - Email template design (HTML/CSS) & Autoresponder / Transactional Email Setup - Web research / data extraction + cleanup Technologies Overview - Intercom, Qualaroo, Gleam - Google Analytics, MixPanel, Popcorn Metrics - Segment - ActiveCampaign, SendWithUs, AWeber, MailChimp - HubSpot, Nimble, Base CRM, Insightly - Zapier, IFTTT - Google Sheets, Docs - Facebook Ads, Twitter Ads - Buffer, Curata, Feedly, Sniply - Mention, Sprout Social, BuzzSumo - Import.io Programming Languages - PHPmyAdmin, SQL Databases - JavaScript, PHP - Google App Scripts - HTML, CSS Skills Overview - Systems Integration / Conceptualization - Content Curation / Marketing - Copywriting / Help Documentation / Technical Articles - Graphic Design (Illustrator, Photoshop) - Twitter Automation (retweets, DMs, Scheduling) - Web Data Scraping - Data Matching / Cleanup / Manipulation

    • User Experience / Growth Associate
      • Jan 2014 - Mar 2014

      Quebec, Canada My responsibilities included: - Wire-framing and prototyping for interfaces - Keyword Research and Analysis - Graphic Design - Content editing and writing - Making SEO optimization recommendations - Discovering growth paths - Facebook advertisements - Twitter Management - Content Writing

Education

  • Rensselaer Polytechnic Institute
    Master of Science (MS), User Experience / Human Computer Interaction
    2012 - 2013
  • Rensselaer Polytechnic Institute
    Bachelor of Science (BS), Electronic Media Arts and Communication
    2008 - 2012

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