Isaac Williams
Director of Multimedia And Digital Strategy at Daemen University- Claim this Profile
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Bio
Christine S.
I worked with Isaac several years ago at Marcone Supply. Last year, my current company was very much in need of SEO services for a newly launched website. When tasked with finding someone who could help us, I looked no further than Isaac and Buffalo Marketing Company. Isaac is extremely knowledgeable and guided us through the process of creating a SEO strategy that worked for our very unique market. He was able to fix several issues with our Wordpress site and improved our overall site score considerably. He helped with our keyword rankings and helped to increase traffic to our site to an all time high. We were always updated along the way with in-depth weekly reporting and Isaac was always available to answer our questions quickly and thoroughly. Isaac has since taken over as our dedicated client services manager for our site and we couldn't be more pleased with his services.
LinkedIn User
Isaac has been a tremendous asset to the organization. Isaac is one of the most consistent performers I have seen, producing top quality results with a consistent positive attitude. A real pleasure to work with.
Christine S.
I worked with Isaac several years ago at Marcone Supply. Last year, my current company was very much in need of SEO services for a newly launched website. When tasked with finding someone who could help us, I looked no further than Isaac and Buffalo Marketing Company. Isaac is extremely knowledgeable and guided us through the process of creating a SEO strategy that worked for our very unique market. He was able to fix several issues with our Wordpress site and improved our overall site score considerably. He helped with our keyword rankings and helped to increase traffic to our site to an all time high. We were always updated along the way with in-depth weekly reporting and Isaac was always available to answer our questions quickly and thoroughly. Isaac has since taken over as our dedicated client services manager for our site and we couldn't be more pleased with his services.
LinkedIn User
Isaac has been a tremendous asset to the organization. Isaac is one of the most consistent performers I have seen, producing top quality results with a consistent positive attitude. A real pleasure to work with.
Christine S.
I worked with Isaac several years ago at Marcone Supply. Last year, my current company was very much in need of SEO services for a newly launched website. When tasked with finding someone who could help us, I looked no further than Isaac and Buffalo Marketing Company. Isaac is extremely knowledgeable and guided us through the process of creating a SEO strategy that worked for our very unique market. He was able to fix several issues with our Wordpress site and improved our overall site score considerably. He helped with our keyword rankings and helped to increase traffic to our site to an all time high. We were always updated along the way with in-depth weekly reporting and Isaac was always available to answer our questions quickly and thoroughly. Isaac has since taken over as our dedicated client services manager for our site and we couldn't be more pleased with his services.
LinkedIn User
Isaac has been a tremendous asset to the organization. Isaac is one of the most consistent performers I have seen, producing top quality results with a consistent positive attitude. A real pleasure to work with.
Christine S.
I worked with Isaac several years ago at Marcone Supply. Last year, my current company was very much in need of SEO services for a newly launched website. When tasked with finding someone who could help us, I looked no further than Isaac and Buffalo Marketing Company. Isaac is extremely knowledgeable and guided us through the process of creating a SEO strategy that worked for our very unique market. He was able to fix several issues with our Wordpress site and improved our overall site score considerably. He helped with our keyword rankings and helped to increase traffic to our site to an all time high. We were always updated along the way with in-depth weekly reporting and Isaac was always available to answer our questions quickly and thoroughly. Isaac has since taken over as our dedicated client services manager for our site and we couldn't be more pleased with his services.
LinkedIn User
Isaac has been a tremendous asset to the organization. Isaac is one of the most consistent performers I have seen, producing top quality results with a consistent positive attitude. A real pleasure to work with.
Credentials
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Google AdWords Certification
GoogleJun, 2017- Oct, 2024
Experience
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Daemen University
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United States
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Higher Education
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300 - 400 Employee
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Director of Multimedia And Digital Strategy
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Jun 2020 - Present
• Direct and supervise a team of communications professionals, including a Communications Specialist, a Videographer, and a graduate assistant, to develop and execute comprehensive multimedia campaigns that promote the university's brand across various channels.• Manage the university's digital advertising initiatives, leveraging platforms like Facebook, Google, LinkedIn, Instagram, and TikTok to reach targeted audiences and drive engagement with the university's programs and services.• Cultivate relationships with external partners, negotiating contracts with broadcast TV, streaming TV, newspaper (Buffalo News and Business First), and radio outlets to ensure maximum exposure for the university's marketing efforts.• Develop and deliver detailed reports that track the effectiveness of the university's advertising campaigns, providing analysis and insights that inform strategic decision-making and drive ongoing optimization of marketing efforts.• Oversee the allocation of the university's advertising budget, ensuring that all initiatives are aligned with the university's overall goals and objectives and maximizing the impact of each dollar spent. Show less
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Web Marketing Manager
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Mar 2013 - May 2020
• I spearheaded the development and execution of comprehensive, integrated marketing strategies that effectively increased website traffic, social media engagement, and conversion rates across multiple digital platforms.• I created compelling digital marketing collateral to support the university's annual giving campaigns, including email campaigns, social media content, and website copy.• Established and maintained strong working relationships with key departments across campus, collaborating with colleagues to identify and meet digital communication needs and ensure consistent messaging across all channels.• I managed and optimized the university's web presence, overseeing website design and functionality, content creation, and search engine optimization (SEO) efforts to improve user experience and drive online conversions. Show less
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B Team Buffalo, Inc.
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Buffalo/Niagara, New York Area
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Member Board of Directors
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Jul 2011 - Aug 2017
• Designed logo, website, and style guide • Prepares correspondence and promotional materials • Works closely with committee and board members to plan events, address community needs and conduct productive meetings • Manages event and appointment calendars • Committee member for City of Light a yearly event where the organization raises money to allow us to decorate over 100 homes in a chosen neighborhood in the city of Buffalo and provide gifts to neighborhood children • Designed logo, website, and style guide • Prepares correspondence and promotional materials • Works closely with committee and board members to plan events, address community needs and conduct productive meetings • Manages event and appointment calendars • Committee member for City of Light a yearly event where the organization raises money to allow us to decorate over 100 homes in a chosen neighborhood in the city of Buffalo and provide gifts to neighborhood children
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Marcone Supply
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United States
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Manufacturing
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200 - 300 Employee
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Search Engine Optimization Specialist
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Oct 2012 - Mar 2013
• Evaluated and tested existing site's content, layout, server infrastructure• Acquired keyword market research on targeted markets searching habits• Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns• Used ethical/white-hat search engine optimization techniques to produce solid high rankings for numerous keywords• Use of scripting languages, such as: ASP, JavaScript, HTML, XML, and software specific scripting languages• Developed and performed SEO strategies and tactics to retroactively optimize organizational websites• Regularly performed back-end SEO tasks on company websites to properly define sites on the internet and maximize SEO potential Show less
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Web Marketing Manager
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Apr 2009 - Oct 2012
• Identified target keywords, and provides on-page and off-page recommendations for SEO coding, structure, content, social and linking best practices• Tracked and reported on the success of visitor engagement, providing monthly optimization recommendations• Analyzed lead or sales performance data, rankings data, crawl logs, and site analysis tools to identify opportunities for search engine optimization• Created and reviewed detailed campaign performance data and future looking strategic roadmaps• Developed media and business solutions by designing, developing and supporting web solutions for marcone.com, msaworld.com, and apwagner.com• Creation of standards compliant, semantic, web interfaces via PHP, HTML, and CSS Show less
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VoIP Supply
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United States
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Telecommunications
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1 - 100 Employee
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Webmaster
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Jun 2006 - Sep 2008
• Proactively managed the product roadmap, from understanding a vision, defining key releases, working across the organization to develop requirements, working with IT to understand tradeoffs and project management to deliver the product to an online audience • Worked with many different people in an organization, to answer questions about or troubleshoot problems with the Web site • Responsible for monitoring, improving, and updating the performance of existing Web sites • Defined requirements for product specifications; and wrote requirement specifications • Compared data with source documents, or re-entered data in verification format to detect errors Show less
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Education
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2016 - 2018
Georgetown University School of Continuing Studies
Master’s Degree, Sport and Fitness Administration/Management -
2010 - 2011
Full Sail University
Masters, Media Design -
2007 - 2009
University of Phoenix
Masters, Business Administration -
2005 - 2007
University of Phoenix
Bachelors of Science, Business Administration -
2004 - 2005
University at Buffalo
Computer Engineering -
1997 - 1999
Niagara County Community College
Associates, Liberal Arts
Community
