Global Projects & Events

• Aug 2021 - Present

Head of Global Events & Brand Experience

• Feb 2013 - Jun 2019

Oversaw and produced Publicis Media global events program (formerly SMG-Starcom) and established centralized COE to support local offices as well as various tentpole Publicis Groupe events such as CES Las Vegas and Cannes Lions Festival. Programs included: ★ CES, Cannes Lions, Mobile World Congress Barcelona, Festival of Media, DMexco Germany and internal global webcast production & distribution. ★ Working remotely from Hong Kong for the USA & European leadership team. Key Areas: ► Implemented new technology platforms to aid internal and event efficiencies for stronger ROI, access to metrics and accountability building relationships with key vendors and selling in internally. ► Delivered and reimagined fresh annual events at the same industry events year on year, to sustain and build brand awareness and engagement. ► Produced Publicis Media Global Bi-Annual WebCast. ► Cannes Lions Festival; produced and managed the Publicis Groupe space at the Majestic Barriere, managing the space fit out, budget and produced the Publicis Media week long client programming as well as main stage speaking opportunity. ► Detail orientated, honed strong budgeting skills managing our P&L liaising with senior leadership as well as Partnerships and Sponsorships EVP, to deliver world-class events on limited budgets. ► Effectively project managed the team, keeping the whole team connected, to task and driving towards the same goals and delivery, with good humour, levity and dedication. ► Experience executing high level events from managing A list celebrity talent to corporate executive leadership, to low key internal employee events, as well as managing the budgets to match from low budget to surprise and delight large scale budgets ($2M+). ► Adapted to change nimbly and with positivity to accommodate organisational changes from revenue led "Publicis Pause' to the full rebranding.

Global Events Director, Brand Experience

• Feb 2013 - Jan 2016

Oversaw and managed SMG global events program and establish centralized events department and Centre of Excellence to support local offices. Creating and delivering event playbook, budget guidelines, global vendor contracts and agreements to benefit all SMG brands (Starcom, MediaVest, Blue449, Spark and Zenith). Programs include: ★ CES, Cannes Lions, SMG ONE Awards, Re/code, Festival of Media, DMexco and Spikes Asia. ► Formed and created an events department from the ground up, creating a dedicated, reliable, efficient and effective events discipline managing a healthy annual event roster. ► Lead the entire events process from ideation to execution with a solid understanding of business dynamics, P&L management, supporting sales targets and challenges, while ensuring stakeholder engagement.

Senior Manager, Corporate Events

• May 2010 - Apr 2012

Position AOL as a leader in the marketplace through strategic event marketing programs and sponsorships, including internal events, b2b and consumer facing. Cultivate and maintain relationships with IAB, AdTech, NYC Advertising Week, Ad Age and CEA as well as leading digital agencies on partnering events. Programs included: ★ CES, Advertising Week NYC, Cannes Lions Festival, SXSW. Key Achievements: ► Patch Conference Series; pitched, delivered and created 2,000 guests over 3 cities, in 3 weeks (NYC, Chicago & San Fran), delivered 2 day conference programming plus networking events to bring together new communities of journalists and aid brand establishment. ► Makers Women; led event brand launch for Makers at AOL with Arianna Huffington, liaising with leading female thought-leaders to deliver and launch the brand.

Event Marketing Consultant

• Jul 2009 - Jun 2010

International event, conference and meeting producer, planning medical advisory boards, gala dinners, conference production, incentive progams; from venue searches to travel and logistics, managing client communications, budget reconciliation, executing advisory contracts and post-analysis reporting. Clients included: Pfizer, Draft FCB, Grey Advertising International event, conference and meeting producer, planning medical advisory boards, gala dinners, conference production, incentive progams; from venue searches to travel and logistics, managing client communications, budget reconciliation, executing advisory contracts and post-analysis reporting. Clients included: Pfizer, Draft FCB, Grey Advertising

Senior Event Manager

• Apr 2007 - Apr 2009

Led content development, production and sponsorship of the annual flagship conference IAB Engage, as well as the vertical Engage conference series, debates, networking events, VIP dinners and seminars. Produced over 50 IAB events a year including the IAB/Microsoft Advertising Creative Showcase Awards and Grand Prix. Led content development, production and sponsorship of the annual flagship conference IAB Engage, as well as the vertical Engage conference series, debates, networking events, VIP dinners and seminars. Produced over 50 IAB events a year including the IAB/Microsoft Advertising Creative Showcase Awards and Grand Prix.

European Marketing & Events Manager

• May 2004 - Apr 2007

Executed European marketing & events strategy, managing the central EU marketing budget, liaising with US parents. Executed European marketing & events strategy, managing the central EU marketing budget, liaising with US parents.