Sr. Global Partner Marketing Manager

• Oct 2021 - Present

Sr. Marketing Brand Manager

• Aug 2020 - Aug 2021

Marketing Operations Manager

• Jul 2018 - Jan 2020

Developed campaign strategy from ideation to analysis by project managing the integrated marketing team and outside vendors brainstorming, managing, delivering then analyzing multi-channel campaigns increasing organic traffic by 20%. • Led initiative to change all email templates in Pardot, Salesforce, and Auth0 by analyzing and implementing templates then training key staff to ensure guidelines are followed including template best practices, and automated email performance reporting… Show more Developed campaign strategy from ideation to analysis by project managing the integrated marketing team and outside vendors brainstorming, managing, delivering then analyzing multi-channel campaigns increasing organic traffic by 20%. • Led initiative to change all email templates in Pardot, Salesforce, and Auth0 by analyzing and implementing templates then training key staff to ensure guidelines are followed including template best practices, and automated email performance reporting, government, and for-profit branches. • Implemented and fielded incoming requests for new project management systems using Kaizen and Lean principles for submission, progression, and completion of all collateral materials to aid in enhancing protocols and procedures both internally, and externally to decrease redundant work while maintaining brand integrity. • Measured and analyzed all campaigns including topics and themes through pipeline inspection, registration reporting, dashboards, and campaign tracking in Google Analytics, Salesforce, and Pardot. • Collaborated with cross-departmental teams including Brand Managers, Senior Leadership and Sales for new journeys and automations, nurture journey builds, and project prioritization. • Owned the marketing operations strategy across Pardot and Salesforce, including setting up campaigns, marketing strategy, and segmentation of new and emerging cohorts, automation, videos, sales journeys, email delivery, lead workflow, data / insight management, surveys, ROI, and KPI reporting. • Nominated by multiple coworkers for the Spotlight Award for people who promote and enhance the culture of National Purchasing Partners (NPP). Show less Developed campaign strategy from ideation to analysis by project managing the integrated marketing team and outside vendors brainstorming, managing, delivering then analyzing multi-channel campaigns increasing organic traffic by 20%. • Led initiative to change all email templates in Pardot, Salesforce, and Auth0 by analyzing and implementing templates then training key staff to ensure guidelines are followed including template best practices, and automated email performance reporting… Show more Developed campaign strategy from ideation to analysis by project managing the integrated marketing team and outside vendors brainstorming, managing, delivering then analyzing multi-channel campaigns increasing organic traffic by 20%. • Led initiative to change all email templates in Pardot, Salesforce, and Auth0 by analyzing and implementing templates then training key staff to ensure guidelines are followed including template best practices, and automated email performance reporting, government, and for-profit branches. • Implemented and fielded incoming requests for new project management systems using Kaizen and Lean principles for submission, progression, and completion of all collateral materials to aid in enhancing protocols and procedures both internally, and externally to decrease redundant work while maintaining brand integrity. • Measured and analyzed all campaigns including topics and themes through pipeline inspection, registration reporting, dashboards, and campaign tracking in Google Analytics, Salesforce, and Pardot. • Collaborated with cross-departmental teams including Brand Managers, Senior Leadership and Sales for new journeys and automations, nurture journey builds, and project prioritization. • Owned the marketing operations strategy across Pardot and Salesforce, including setting up campaigns, marketing strategy, and segmentation of new and emerging cohorts, automation, videos, sales journeys, email delivery, lead workflow, data / insight management, surveys, ROI, and KPI reporting. • Nominated by multiple coworkers for the Spotlight Award for people who promote and enhance the culture of National Purchasing Partners (NPP). Show less

Campaign Marketing Manager

• May 2017 - Jun 2018

Created, project managed, and executed local, brand wide and company multi-channel marketing campaigns for 42 locations in 9 states working within a 1 million-dollar budget. • Increased top line sales by 1.5 million dollars through comprehensive campaigns including Digital, Direct Mail, Social, Print, and Advertising. • Evaluated and implemented new technology for project management, email, RU Rewards Loyalty Program, paid social, organic social, Yelp, CRM, and reservation… Show more Created, project managed, and executed local, brand wide and company multi-channel marketing campaigns for 42 locations in 9 states working within a 1 million-dollar budget. • Increased top line sales by 1.5 million dollars through comprehensive campaigns including Digital, Direct Mail, Social, Print, and Advertising. • Evaluated and implemented new technology for project management, email, RU Rewards Loyalty Program, paid social, organic social, Yelp, CRM, and reservation systems. • Developed all internal and external communication strategies for marketing department and campaign development including a thorough feedback loop for all marketing materials. • Coordinated media outlets including TV, Radio, and Print for ad buys as well as PR firm to develop promotional pitch strategies. Show less Created, project managed, and executed local, brand wide and company multi-channel marketing campaigns for 42 locations in 9 states working within a 1 million-dollar budget. • Increased top line sales by 1.5 million dollars through comprehensive campaigns including Digital, Direct Mail, Social, Print, and Advertising. • Evaluated and implemented new technology for project management, email, RU Rewards Loyalty Program, paid social, organic social, Yelp, CRM, and reservation… Show more Created, project managed, and executed local, brand wide and company multi-channel marketing campaigns for 42 locations in 9 states working within a 1 million-dollar budget. • Increased top line sales by 1.5 million dollars through comprehensive campaigns including Digital, Direct Mail, Social, Print, and Advertising. • Evaluated and implemented new technology for project management, email, RU Rewards Loyalty Program, paid social, organic social, Yelp, CRM, and reservation systems. • Developed all internal and external communication strategies for marketing department and campaign development including a thorough feedback loop for all marketing materials. • Coordinated media outlets including TV, Radio, and Print for ad buys as well as PR firm to develop promotional pitch strategies. Show less

Owner - Marketing & Social Media Consultant

• 2013 - 2018

Devolved and consulted on social media and events strategies for non-profits. • Directed non-profits on how to begin using social media to promote their messaged and gain followers. • Guided Gambia Help volunteers in finding new and exciting fundraising events that fit with their mission and brand. • Used previous analysis of fundraising events to manage all aspects of the 2014 University Rotary Auction which raised over 10,000 more than the previous year. • Analyzed 2013… Show more Devolved and consulted on social media and events strategies for non-profits. • Directed non-profits on how to begin using social media to promote their messaged and gain followers. • Guided Gambia Help volunteers in finding new and exciting fundraising events that fit with their mission and brand. • Used previous analysis of fundraising events to manage all aspects of the 2014 University Rotary Auction which raised over 10,000 more than the previous year. • Analyzed 2013 University Rotary Auction to gather feedback about improvements for the 2014 auction. • Coordinated with incoming University District Rotary President to develop the 2014 auction, projected to raise over $90,000 in donations and sponsorships. Show less Devolved and consulted on social media and events strategies for non-profits. • Directed non-profits on how to begin using social media to promote their messaged and gain followers. • Guided Gambia Help volunteers in finding new and exciting fundraising events that fit with their mission and brand. • Used previous analysis of fundraising events to manage all aspects of the 2014 University Rotary Auction which raised over 10,000 more than the previous year. • Analyzed 2013… Show more Devolved and consulted on social media and events strategies for non-profits. • Directed non-profits on how to begin using social media to promote their messaged and gain followers. • Guided Gambia Help volunteers in finding new and exciting fundraising events that fit with their mission and brand. • Used previous analysis of fundraising events to manage all aspects of the 2014 University Rotary Auction which raised over 10,000 more than the previous year. • Analyzed 2013 University Rotary Auction to gather feedback about improvements for the 2014 auction. • Coordinated with incoming University District Rotary President to develop the 2014 auction, projected to raise over $90,000 in donations and sponsorships. Show less

Marketing and Business Development Director

• 2016 - 2017

Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy while comparing expenses against established budgets. • Generated $1.5 million in annual sales by leveraging social media, email campaigns, and prospecting. • Devised email strategies including building demand generation and pipelines for segmentation, welcome journeys, and drip campaigns. • Coordinated with internal business divisions, agency partners, and local vendors to… Show more Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy while comparing expenses against established budgets. • Generated $1.5 million in annual sales by leveraging social media, email campaigns, and prospecting. • Devised email strategies including building demand generation and pipelines for segmentation, welcome journeys, and drip campaigns. • Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications and materials. Show less Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy while comparing expenses against established budgets. • Generated $1.5 million in annual sales by leveraging social media, email campaigns, and prospecting. • Devised email strategies including building demand generation and pipelines for segmentation, welcome journeys, and drip campaigns. • Coordinated with internal business divisions, agency partners, and local vendors to… Show more Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy while comparing expenses against established budgets. • Generated $1.5 million in annual sales by leveraging social media, email campaigns, and prospecting. • Devised email strategies including building demand generation and pipelines for segmentation, welcome journeys, and drip campaigns. • Coordinated with internal business divisions, agency partners, and local vendors to guarantee on-time, cost-effective delivery of all marketing communications and materials. Show less

Lifestyle Marketing Manager - Seattle Magazine, Seattle Bride, OR Bride, CA Wedding Day

• Feb 2015 - May 2016

Created and translated business-objective strategies into brand portfolio objectives, plans, and strategies while creating and managing the marketing operations budget. • Increased sales by 300% and gross revenue by 50% through integrated marketing campaigns. • Created digital campaigns using quantitative and qualitative data to average a 30% OR and over 4% CTR. • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and… Show more Created and translated business-objective strategies into brand portfolio objectives, plans, and strategies while creating and managing the marketing operations budget. • Increased sales by 300% and gross revenue by 50% through integrated marketing campaigns. • Created digital campaigns using quantitative and qualitative data to average a 30% OR and over 4% CTR. • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and trade show marketing. • Planned and negotiated all paid media contracts and found the best ROI for the marketing budget. • Wrote all marketing copy, created interesting and original content for all media outlets. Show less Created and translated business-objective strategies into brand portfolio objectives, plans, and strategies while creating and managing the marketing operations budget. • Increased sales by 300% and gross revenue by 50% through integrated marketing campaigns. • Created digital campaigns using quantitative and qualitative data to average a 30% OR and over 4% CTR. • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and… Show more Created and translated business-objective strategies into brand portfolio objectives, plans, and strategies while creating and managing the marketing operations budget. • Increased sales by 300% and gross revenue by 50% through integrated marketing campaigns. • Created digital campaigns using quantitative and qualitative data to average a 30% OR and over 4% CTR. • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, and trade show marketing. • Planned and negotiated all paid media contracts and found the best ROI for the marketing budget. • Wrote all marketing copy, created interesting and original content for all media outlets. Show less

Community Marketing & Social Media Specialist

• 2013 - 2015

Developed overall yearly promotion and sponsorship strategic plan, timeline, and budget that increased internal communication and organization for all promotions and store openings. • Created, constructed, and evaluated all social media campaigns using digital programs - Votigo, Hootsuite, and Tabsite to substantially increase the number of likes and followers. • Developed overall yearly go to market, product marketing and communications strategy, timeline, and budget that increased… Show more Developed overall yearly promotion and sponsorship strategic plan, timeline, and budget that increased internal communication and organization for all promotions and store openings. • Created, constructed, and evaluated all social media campaigns using digital programs - Votigo, Hootsuite, and Tabsite to substantially increase the number of likes and followers. • Developed overall yearly go to market, product marketing and communications strategy, timeline, and budget that increased internal communication and organization for all promotions and store openings. • Gave radio interviews and prepared staff for TV appearances for new store opening, and promotions. • Wrote all copy for events, contests, and promotions including radio, social media, and print to fit within the brand and add new life to each market. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve which drove incremental annual sales. Show less Developed overall yearly promotion and sponsorship strategic plan, timeline, and budget that increased internal communication and organization for all promotions and store openings. • Created, constructed, and evaluated all social media campaigns using digital programs - Votigo, Hootsuite, and Tabsite to substantially increase the number of likes and followers. • Developed overall yearly go to market, product marketing and communications strategy, timeline, and budget that increased… Show more Developed overall yearly promotion and sponsorship strategic plan, timeline, and budget that increased internal communication and organization for all promotions and store openings. • Created, constructed, and evaluated all social media campaigns using digital programs - Votigo, Hootsuite, and Tabsite to substantially increase the number of likes and followers. • Developed overall yearly go to market, product marketing and communications strategy, timeline, and budget that increased internal communication and organization for all promotions and store openings. • Gave radio interviews and prepared staff for TV appearances for new store opening, and promotions. • Wrote all copy for events, contests, and promotions including radio, social media, and print to fit within the brand and add new life to each market. • Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve which drove incremental annual sales. Show less

Community Relations Lead

• 2009 - 2013

Led the Community relations team problem solving common issues and launched the new Geocaching and Education project while earning my scrum certification. • Created Geocaching blog articles and summaries from attended events for Geocaching.com. • Ran the Geocaching and Education Team, developing successful go-to-market strategies and partnerships between educational institutions, camps, colleges, and Geocaching vendors, teachers, and youth leaders. Led the Community relations team problem solving common issues and launched the new Geocaching and Education project while earning my scrum certification. • Created Geocaching blog articles and summaries from attended events for Geocaching.com. • Ran the Geocaching and Education Team, developing successful go-to-market strategies and partnerships between educational institutions, camps, colleges, and Geocaching vendors, teachers, and youth leaders.

Marketing Coordinator

• 2005 - 2009

• Designed, proofed, and created distribution lists for all marketing materials to facilitate appropriate communication to partners • Tracked execution of all outside paid marketing collateral to evaluate ROI • Edited and sent all correspondence and mailing materials for events to increase attendance and donations • Created reports on yearly advertising plans to facilitate plan for the following year • Designed, proofed, and created distribution lists for all marketing materials to facilitate appropriate communication to partners • Tracked execution of all outside paid marketing collateral to evaluate ROI • Edited and sent all correspondence and mailing materials for events to increase attendance and donations • Created reports on yearly advertising plans to facilitate plan for the following year