Experience

Merchant Services

• Financial Services
• 100 - 200 Employee

• Product Marketing Associate

  • Apr 2006 - Present

  Duties and Responsibilities: -Market product to certain clients and consumers. -Help company achieve objectives and revenue goals. -Generate products and services from inception to commercialization for customers. -Define products and programs. -Establish milestone and objectives. -Oversee development of advertising, public relations and all marketing communications to meet product objectives. -Work with product management team to ensure process is efficient. -Lead teams in developing and defining business requirements for retention products. -Define product vision. -Work with suppliers and regional marketing teams to deliver quality products. -Ensure revenue and customer satisfaction goals are met. -Participate in cross-functional teams to execute product development plan. -Conduct periodic product analysis and optimize as needed. -Attend trade shows. -Create advertisements, webcasts, websites, and direct mail. -Identify media outlets for press releases and promotions. -Enforce brand marketing guidelines in trademarks, logos, and publications. -Develop and track budgets. -Measure success of various marketing campaigns. -Drive profitable sales, brand growth and loyalty for a number of business areas. In short, I am responsible for marketing products to the consumer or client. Develops campaigns, works with product development team, and participates in launching and promoting the product. :)