Alyssa Troub

Marketing and Communications Specialist at LAFCU
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Contact Information
us****@****om
(386) 825-5501
Location
Lansing, Michigan, United States, US

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Bio

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Bradford Coombs

Alyssa has been a great asset to our team at Meridian Entertainment. She assisted in selling merchandise for various artists and worked backstage. She worked directly with The Band Perry and Kristen Kelly among other artists. Alyssa has great phone skills, as well as computer skills. Time management is one of her great strengths. She is reliable, constantly here and not only willing, but seeking out large tasks. She took the reins on big projects.

Janelle Hopkins

Alyssa has been a great asset to our team at Meridian Entertainment. Throughout her internship, she has demonstrated her ability to create effective press releases, set up artist interviews, manage artist publicity for events, and work in groups, as well as independently. Alyssa is very detailed orientated. She is able to multi-task and adapt to different situations. Having the ability to meet deadlines has been one of her greatest strengths. I would recommend Alyssa to any organization.

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Credentials

  • New Media Driver's License
    -
    Mar, 2013
    - Nov, 2024

Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing and Communications Specialist
      • Dec 2014 - Present

      Specialist in the marketing department at LAFCU. Responsibilities include:- Analysis of present and potential markets for new or existing products or services.- Planning and implementation of sponsorships and community events.- Development of new marketing strategies and objectives.- Managing all social media content using Hootsuite and acquiring social media initiatives. - Maintaining Search Engine Optimization and Google Analytics, while improving online search results.- Designing new digital and print promotional materials using Adobe Creative Suite. - Market research using online tools to improve marketing objectives. - Creating content and marketing tactics for youth programs and In-School Branches. Show less

    • Marketing Intern
      • Mar 2014 - Dec 2014

      Intern in the marketing department at LAFCU. Responsibilities include:-Manage social media accounts-Social Media tracking using Hootsuite-Create blogs, videos and other content for LAFCU My Way website.-Charitable donation and promotional product management.-Prepare media kits, sales contracts and promotional plans. -Creating and designing new digital and print promotional materials with Adobe InDesign and Photoshop.-Development of advertising and marketing printed materials and web graphics.-Search engine optimization, social media tracking and Google Analytics. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Student Assistant
      • Dec 2010 - Aug 2014

      Assistant to the Chairperson and Staff in the Teacher Education Department in the College of Education at Michigan State University. Responsibilities Include: -Supporting all faculty, staff, and students in the department. -Various office tasks; emailing, filing, organizing, data entry, accounting -Supervisor of all student workers; train new employees, prepare work schedules, and delegating tasks -Coordinating projects and events throughout the College of Education Assistant to the Chairperson and Staff in the Teacher Education Department in the College of Education at Michigan State University. Responsibilities Include: -Supporting all faculty, staff, and students in the department. -Various office tasks; emailing, filing, organizing, data entry, accounting -Supervisor of all student workers; train new employees, prepare work schedules, and delegating tasks -Coordinating projects and events throughout the College of Education

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Advertising Intern
      • May 2013 - Aug 2013

      Advertising and marketing intern. Responsibilities include: ​-Advertise and promote concerts for festivals, fairs, venues and other events nationwide. -Creating commercial spots for TV and radio, news releases, promotional posters and eBlasts. -Coordinate interviews between artists and multiple media partners -Manage social media accounts. Advertising and marketing intern. Responsibilities include: ​-Advertise and promote concerts for festivals, fairs, venues and other events nationwide. -Creating commercial spots for TV and radio, news releases, promotional posters and eBlasts. -Coordinate interviews between artists and multiple media partners -Manage social media accounts.

Education

  • Michigan State University
    Bachelor's in Advertising, Public Relations, Advertising, and Applied Communication
    2010 - 2014

Community

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