Experience

Caldera Group - B2B Marketing Agency

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Strategy Director and Founder

  • Apr 2011 - Present

  We create customers! It's as easy as that. Build on a foundation of technology, we find and activate the ideal customers for your company. As you can imagine: we are loved by sales teams, because our marketing campaigns generate the high quality leads they're craving for. Our areas of expertise include: • Awareness • Lead generation • Findability • Marketing Technology We create customers! It's as easy as that. Build on a foundation of technology, we find and activate the ideal customers for your company. As you can imagine: we are loved by sales teams, because our marketing campaigns generate the high quality leads they're craving for. Our areas of expertise include: • Awareness • Lead generation • Findability • Marketing Technology



Opportunity Developers B.V.

• Netherlands
• Advertising Services

• Chief Marketing Officer

  • Feb 2020 - Present



e-Village

• Netherlands
• Advertising Services
• 1 - 100 Employee

• Manager Marketing & Communications

  • May 2008 - Sep 2011

  Strategic business planning and European marketing development. Product marketing for email marketing platform Clang. * Development and implementation strategic business plans * Development and implementation of yearly marketing strategy * European introduction of new marketing platform Clang* Management of marketing team * International spokesperson for E-Village.

• Business Development Manager UK

  • Mar 2010 - Nov 2010

  Responsible for business and market development in the United Kingdom for email marketing platform Clang. Activities include building a strategic network of consultants and agencies.* UK Spokesperson for Clang by E-Village* Several articles in leading marketing magazines* Set-up growing network of agencies

• Online Marketing Consultant

  • Apr 2007 - May 2008

  Strategic online marketing consulting for organizations such as Mitsubishi, Robeco and several strong retail and travel brands. Strong focus on customer interaction, retention and loyalty. * Winner Email Marketing Award 2008 with Robeco.* Digital introduction of Mitsubishi Outlander* Contact strategy for travel start-up



D-reizen

• Netherlands
• Travel Arrangements
• 400 - 500 Employee

• Online Marketer

  • Nov 2003 - Mar 2007

  Responsible for all online marketing activities for the largest independent travel organization in The Netherlands, including the development of a personalized and narrow segmented email programme. Gained a lot of experience with SEA, SEO, email marketing, online media buying and link building. * 400% increase of opt-in email database. * Tripling website traffic while maintaining overall conversion. Responsible for all online marketing activities for the largest independent travel organization in The Netherlands, including the development of a personalized and narrow segmented email programme. Gained a lot of experience with SEA, SEO, email marketing, online media buying and link building. * 400% increase of opt-in email database. * Tripling website traffic while maintaining overall conversion.



Hogeschool van Rotterdam

• Projectcoördinator Internet

  • Jan 2003 - Jun 2003

  Responsible for marketing and improving a new website for potential students. Main responsibilities: training contentmanagers, connecting new contentpartners and improving website flow. Responsible for marketing and improving a new website for potential students. Main responsibilities: training contentmanagers, connecting new contentpartners and improving website flow.



Snow-Trex (Jiba.nl)

• Online Marketer

  • Jun 2001 - Oct 2002

  Development and roll-out of affiliate programmes, email programmes and Google Adwords campaigns and all other online marketing and advertising. Development and roll-out of affiliate programmes, email programmes and Google Adwords campaigns and all other online marketing and advertising.



Shop.nl

• Category Manager

  • May 2000 - May 2001

  Responsible for maximizing online sales for categories Music and Gadgets. Responsible for maximizing online sales for categories Music and Gadgets.