Shannon Bies
Media Director at CashmanKatz- Claim this Profile
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Topline Score
Bio
Dena Tabaczynski
I have worked with Shannon for over 10 years. While media continues to ever evolve Shannon is always on the forefront of understanding and navigating the nuances of emerging new media and capabilities. Shannon is always open to exploring change and opportunities and open minded to try new things to deliver the best results for her clients. Shannon's job is never 9-5....she is committed to implementing every detail of her media plans for her partners regardless of the time of day or night and the effort needed to fulfill. I'd highly recommend her if you are in need of a great person to spearhead any media plan.
R. Brian Albert
I worked with Shannon when my company worked with Cronin & Company. She is a top-notch, detail oriented media person who was always on top of every detail. She was always prepared to answer questions, and in fact made sure that I had the information I needed before I even had to ask any questions! On top of her professional expertise, she's a great person and a pleasure to work with!
Frank Willis
Intelligent and very detailed media manager.
Dena Tabaczynski
I have worked with Shannon for over 10 years. While media continues to ever evolve Shannon is always on the forefront of understanding and navigating the nuances of emerging new media and capabilities. Shannon is always open to exploring change and opportunities and open minded to try new things to deliver the best results for her clients. Shannon's job is never 9-5....she is committed to implementing every detail of her media plans for her partners regardless of the time of day or night and the effort needed to fulfill. I'd highly recommend her if you are in need of a great person to spearhead any media plan.
R. Brian Albert
I worked with Shannon when my company worked with Cronin & Company. She is a top-notch, detail oriented media person who was always on top of every detail. She was always prepared to answer questions, and in fact made sure that I had the information I needed before I even had to ask any questions! On top of her professional expertise, she's a great person and a pleasure to work with!
Frank Willis
Intelligent and very detailed media manager.
Dena Tabaczynski
I have worked with Shannon for over 10 years. While media continues to ever evolve Shannon is always on the forefront of understanding and navigating the nuances of emerging new media and capabilities. Shannon is always open to exploring change and opportunities and open minded to try new things to deliver the best results for her clients. Shannon's job is never 9-5....she is committed to implementing every detail of her media plans for her partners regardless of the time of day or night and the effort needed to fulfill. I'd highly recommend her if you are in need of a great person to spearhead any media plan.
R. Brian Albert
I worked with Shannon when my company worked with Cronin & Company. She is a top-notch, detail oriented media person who was always on top of every detail. She was always prepared to answer questions, and in fact made sure that I had the information I needed before I even had to ask any questions! On top of her professional expertise, she's a great person and a pleasure to work with!
Frank Willis
Intelligent and very detailed media manager.
Dena Tabaczynski
I have worked with Shannon for over 10 years. While media continues to ever evolve Shannon is always on the forefront of understanding and navigating the nuances of emerging new media and capabilities. Shannon is always open to exploring change and opportunities and open minded to try new things to deliver the best results for her clients. Shannon's job is never 9-5....she is committed to implementing every detail of her media plans for her partners regardless of the time of day or night and the effort needed to fulfill. I'd highly recommend her if you are in need of a great person to spearhead any media plan.
R. Brian Albert
I worked with Shannon when my company worked with Cronin & Company. She is a top-notch, detail oriented media person who was always on top of every detail. She was always prepared to answer questions, and in fact made sure that I had the information I needed before I even had to ask any questions! On top of her professional expertise, she's a great person and a pleasure to work with!
Frank Willis
Intelligent and very detailed media manager.
Credentials
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Google Analytics for Beginners
Google analyticsApr, 2022- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInFeb, 2022- Nov, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Google Ads Apps Certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Google Ads Creative Certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Shopping ads Certification
Google Digital Academy (Skillshop)Aug, 2022- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024 -
Google Ads Search Certification
GoogleJul, 2022- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Jul, 2022- Nov, 2024
Experience
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CashmanKatz
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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Feb 2022 - Present
Work closely with a variety of clients including Eastern CT Health Network (ECHN), Kingswood Oxford, CT Department of Transportation and American Eagle Financial Credit Union. Develop annual marketing plans, identify campaign objectives and clear measurable KPI’s to assess performance and track campaign success. Manage annual marketing budgets, recommend and negotiate media packages and sponsorships across digital and traditional media partners. Work closely with a variety of clients including Eastern CT Health Network (ECHN), Kingswood Oxford, CT Department of Transportation and American Eagle Financial Credit Union. Develop annual marketing plans, identify campaign objectives and clear measurable KPI’s to assess performance and track campaign success. Manage annual marketing budgets, recommend and negotiate media packages and sponsorships across digital and traditional media partners.
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Mascola Group
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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Jun 2020 - Mar 2022
Develop annual media plans, negotiate and purchase media for clients such as Walpole Outdoors (consumer-focused and professional-focused campaigns), Budderfly (B2B), The World (Luxury), and The Big E Fair (Entertainment). Develop annual media plans, negotiate and purchase media for clients such as Walpole Outdoors (consumer-focused and professional-focused campaigns), Budderfly (B2B), The World (Luxury), and The Big E Fair (Entertainment).
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Cronin
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Planner/Buyer
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May 2012 - Jan 2018
Work closely with a variety of clients with a focus on the healthcare category, including CT Children’s Medical Center, Middlesex Hospital, Women’s Health Group, Montefiore Medical Center and White Plains Hospital. Manage and work with various teams across the agency to ensure projects are prioritized accordingly and remain on track to meet expected deadlines. Develop annual B2B and B2C marketing plans, identify campaign objectives and clear measurable KPI’s to assess performance and track campaign success.
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Lincoln Tech
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United States
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Higher Education
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700 & Above Employee
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Career Services Advisor
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May 2011 - Apr 2012
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planitretail, LLC
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United States
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Advertising Services
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1 - 100 Employee
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Marketing & Media Analyst
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Jul 2010 - May 2011
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CashmanKatz
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner/Buyer
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Oct 2005 - Jul 2010
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Community
