Sonny Nagra

Senior Market Manager, Mid-West at Oak & Eden Whiskey
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Contact Information
us****@****om
(386) 825-5501
Location
Lake Zurich, Illinois, United States, US

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Kevin Hyberger

Sonny Nagra has vast experience in the industry with strong persuasion skills - he can help identify opportunities and navigate the key decision makers to solutions that will help them increase their sales, profits and market share. He would be a value to any organization.

Angelique Sina

Sonny is an esteemed community member, with a strong focus on business development and customer service. Besides his MBA and Six-Sigma training, he excels at finding solutions for the most complex issues. I highly recommend him for his strong work ethic and desire to serve others.

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Credentials

  • Certified Professional in Supplier Diversity (CPSD)
    LinkedIn
    Jan, 2021
    - Nov, 2024
  • WSET 3
    Wine & Spirit Education Trust
    May, 2012
    - Nov, 2024
  • Certified Scrum Master
    Scrum Alliance
  • Lean Six SIgma Black Belt
    International Association for Six Sigma Certification

Experience

  • Oak & Eden Whiskey
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Market Manager, Mid-West
      • Feb 2023 - Present

      • Deliver programing, sales, and execution to drive planned Volume, NSV, KPI’s, and portfolio growth across multiple mid-west states. Implement strategic local and national programs, key training with distributor partners, as well as develop and maintain key relationships. • Work as liaison between Brand Team, Sales, Finance, Distributor management and street teams. • Ensure sales and distributor teams are educated and executing brand strategy, innovation, KPI’s, programing. • Plan and execute State Planning and build plans that coincide with brand messaging while maintaining brand equity. • Partner with Marketing team to navigate and optimize core processes and deliverables across multiple states. Ensure best practices, brand equity and programming are developed and implemented in alignment with national plans. Show less

  • Mark Anthony Group
    • Canada
    • Beverage Manufacturing
    • 700 & Above Employee
    • Senior Sales and Trade Marketing Manager, Mark Anthony Crafted Spirits
      • Dec 2021 - Feb 2023

      • Call on A accounts across country and mid-west in conjunction with national directors to help achieve fiscal goals. • Manage sales and marketing construct with distributors executing strategy for national and regional retail accounts, with focus on boosting luxury portfolio. • Manage relationship between brands, sales objectives, and field sales teams to ensure growth projected. • Develop and implement financial strategies that help drive incremental sales/programming through use of trade marketing initiatives and Nielsen/IRI insight and analytics to delivery yearly case and KPI goals. • Create, selling in, and implementing LTO’s, menu placements, chain placements via category management programming and placements to chain headquarters through RFP’s and HQ calls to coincide with the following goals: cases, gross profit and KPI’s. Lantern Distribution, Mid-Atlantic Show less

  • Lanterna Distributors
    • United States
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Mid-Atlantic Regional Sales and Marketing Manager
      • Sep 2019 - Dec 2021

      • Lead Marketing Innovation to all consumer touch points. Brand expert on positioning for commercialization, while leading activation teams on marketing strategies. • Manage multiple supplier portfolios via sales management, E-commerce integration and finance over multiple markets. Drive sales calendar objectives to multiple teams across control and non-control markets, including Franchise regulations. • Manage category management for sales on National and Regional retail, independent, chain and on-premise accounts to develop long-term working relationships with all levels of wine and spirit buyers to ensure local execution of chain-approved programs. • Evaluate and advise E-commerce go-to-market opportunities Manage and implement DTC and White Label site efforts • Develop and implement financial strategies that help drive incremental sales/programming through use of trade marketing initiatives and Nielsen/IRI insight and analytics. • Create, selling in, and implementing LTO’s, menu placements, chain placements via category management programming and placements to chain headquarters through RFP’s and HQ calls to coincide with the following goals: cases, gross profit and KPI’s. Show less

  • Constellation Brands
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Market Sales Manager-On Premise, Focus National and Regional
      • Jul 2017 - Sep 2019

      • Performed analysis, and competitive marketing intelligence with a via extreme deep understanding of the spirit consumer and marketplace. • Design and a implement. g-to-market plans, developing compelling data-driven sell stories, and working overall brand strategy collaboratively Oversee brand marketing health and integrity, while launching new innovation products. • Ensure marketing success by coordinating with cross functional teams, including consumer engagement, sales and internal activation agencies to ensure proper brand representation to distributors and consumers. • Created and deployed category management data analytics package to utilize competitive insight through IRI/Nielson/Techonomic and Bar Insights to provide effective market data analysis to assist in sales to chain customers. • Focus on National account key relationships to foster larger business and continue growth of brands by expanding into E-commerce sectors. • Evaluate and advise E-Commerce go-to-market opportunities • Own, evaluate, and drive wine and spirit brand portfolio within major category segments throughout multiple markets; spanning control & non-control states. • Evaluation of complete finance, depletion allowances, and financial reconciliations from AR. Show less

  • Republic National Distributing Company
    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Interim Division Manager- Pernod Ricard
      • Jul 2015 - Dec 2016

      • Manage team to execute sales growth• Plan market activities to drive sales growth, resulting in 37% total portfolio growth YOY.• Execute national initiatives to ensure sales goals, KPI’s, brand standards and national ABP’s are in line with objectives. • Maintain key brands through successful presentations of innovation products; achieving multiple sales leader awards.• Manage team of field managers and sales representatives to ensure sales growth coincided with national and local contracts and commitments.• Utilize Business Intelligence platform to oversee current market activities including brand analysis, developing business plans and implementing new products, programs and services. Show less

    • District Manager-Off Premise (Independent, Chain & Grocery Focus) - Gallo
      • Jun 2011 - Jul 2015

      Establish brand priorities in local markets through programming and distributor resources while ensuring key initiatives and KPI goals are attained. Create and execute annual operating plan of marketing, sales and promotions for Pernod-Ricard annual budget. Deliver ROI analysis on large or incremental programs to contracted plan. Execute training and development of seasoned staff. Develop and execute sales strategy to profitably grow business for RNDC USA & Pernod-Ricard USA. Survey market area to detect business trends and opportunities for new products or new applications for existing products.Product forecast and surveying while planning for market activities by forecasting conditions, inventory commitments, defining objectives and strategically securing resources needed. Recommend marketing campaigns and performance incentive programs for the sales department. Develop and administer budgets for the sales programs. Evaluate and control performance to plans.Responsible for project oversight, governance, and status reporting to effectively lead and manage medium to large sized projects and project teams. Show less

    • Senior Sales Consultant
      • Feb 2008 - Jun 2011

      Sales Consultant - RNDC USA - Pernod Ricard, Gallo, Sazerac, The Wine Group, Trinchero, Beam Develop and maintain key relationships with top off-premise & on-premise accounts to ensure RNDC-USA sales.Exceed short and long-term goal objectives on consistent basis, commended numerously for dedicated work ethic and vast growth of key brands while setting company sales record.Consultative sales through successful presentations of product promotion with new and existing portfolio items. Ensure execution of team quotas and orders.Maintain key brands through successful presentations of new innovation productsResponsible for the tracking and implementing the deliverables against the scope and project plan, while keeping the stakeholders up to date.Create new client proposals and proactively identify new work opportunities at existing clients.Define project approach, staffing requirements, roles/responsibilities and schedule/timeline for given projects.Project lead; measure and monitor project progress to ensure it is delivered on time, within budget, and that it meets or exceeds expectations. Show less

  • NetStrategies
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • E-Commerce Specialist and Analyst
      • Aug 2004 - Mar 2009

      Quality performance analytics via Quality Plan implementation including robust qualification processes and on-site client visits. Contributed to strong improvements in compliance, which resulted in business achievement I&I rate of zero. Delivered results as measured by key metrics, such as supplier yield of 98% or greater, field cost reduction by 20%, field defect rate decrease by 10%, supplier quality plan engagement & effectiveness, as well as 100% on time corrective & preventative action closure. Manage project budget, manage project resource allocation, plan and schedule project timelines, track project deliverables using appropriate tools, provide. Show less

Education

  • Princeton University
    PhD Certification, Effective Altrusim
    2018 - 2022
  • Norwich University
    Master of Business Administration (MBA), Business, Management, Organizational leadership, and Project Management
  • Baker College
    Bachelors, Business Management

Community

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