Vice President, Ecommerce

• Jul 2021 - Present

Director, Ecommerce Marketing

• Aug 2020 - Jul 2021

Contributes to DTC ecommerce success by providing direction and leadership for the ecommerce site marketing & product operations for all of MGA's Direct-To-Consumer websites. Responsible for driving the development and execution of the overall E-Commerce strategy including the digital marketing, online demand generation, social engagement, website customer experience and engagement, and web analytics. Contributes to DTC ecommerce success by providing direction and leadership for the ecommerce site marketing & product operations for all of MGA's Direct-To-Consumer websites. Responsible for driving the development and execution of the overall E-Commerce strategy including the digital marketing, online demand generation, social engagement, website customer experience and engagement, and web analytics.

Director, Consumer Insights

• Dec 2019 - Jul 2020

Build and lead market research function focused on consumer insights for $450M venture capital owned fitness, outdoor, and footwear consumer goods company. Act as the voice and advocate of the consumer to guide brand and portfolio strategies. Focus on product positioning, attitude & usage studies, customer segmentation, innovation, concept testing, brand equity tracking, customer satisfaction, quantitative and qualitative analysis, primary and secondary research. Brands include Balega, Spenco… Show more Build and lead market research function focused on consumer insights for $450M venture capital owned fitness, outdoor, and footwear consumer goods company. Act as the voice and advocate of the consumer to guide brand and portfolio strategies. Focus on product positioning, attitude & usage studies, customer segmentation, innovation, concept testing, brand equity tracking, customer satisfaction, quantitative and qualitative analysis, primary and secondary research. Brands include Balega, Spenco, SofSole, ForceField, Stabil, Yaktrax, DryGuy, Little Hotties, TriggerPoint, Harbinger, Perfect, and SKLZ. Show less Build and lead market research function focused on consumer insights for $450M venture capital owned fitness, outdoor, and footwear consumer goods company. Act as the voice and advocate of the consumer to guide brand and portfolio strategies. Focus on product positioning, attitude & usage studies, customer segmentation, innovation, concept testing, brand equity tracking, customer satisfaction, quantitative and qualitative analysis, primary and secondary research. Brands include Balega, Spenco… Show more Build and lead market research function focused on consumer insights for $450M venture capital owned fitness, outdoor, and footwear consumer goods company. Act as the voice and advocate of the consumer to guide brand and portfolio strategies. Focus on product positioning, attitude & usage studies, customer segmentation, innovation, concept testing, brand equity tracking, customer satisfaction, quantitative and qualitative analysis, primary and secondary research. Brands include Balega, Spenco, SofSole, ForceField, Stabil, Yaktrax, DryGuy, Little Hotties, TriggerPoint, Harbinger, Perfect, and SKLZ. Show less

Founder | Strategy Consultant | Ecommerce | Digital Marketing | Product Management | Turnaround

• Jan 2019 - Jul 2020

If you want to have an engaging and dynamic conversation about your unique problem, give us a call. Our team creates insights from analysis that we use to collaboratively determine your next steps. Contact us at strategy.insight.analysis@gmail.com. Specializing in: Ecommerce Product Management Digital Marketing Consumer Insights Quantitative and Qualitative Analysis Web Analytics Organizational Change and Development Business Process Management Business… Show more If you want to have an engaging and dynamic conversation about your unique problem, give us a call. Our team creates insights from analysis that we use to collaboratively determine your next steps. Contact us at strategy.insight.analysis@gmail.com. Specializing in: Ecommerce Product Management Digital Marketing Consumer Insights Quantitative and Qualitative Analysis Web Analytics Organizational Change and Development Business Process Management Business Strategy and Addressable Market Studies Financial Planning and Analysis Show less If you want to have an engaging and dynamic conversation about your unique problem, give us a call. Our team creates insights from analysis that we use to collaboratively determine your next steps. Contact us at strategy.insight.analysis@gmail.com. Specializing in: Ecommerce Product Management Digital Marketing Consumer Insights Quantitative and Qualitative Analysis Web Analytics Organizational Change and Development Business Process Management Business… Show more If you want to have an engaging and dynamic conversation about your unique problem, give us a call. Our team creates insights from analysis that we use to collaboratively determine your next steps. Contact us at strategy.insight.analysis@gmail.com. Specializing in: Ecommerce Product Management Digital Marketing Consumer Insights Quantitative and Qualitative Analysis Web Analytics Organizational Change and Development Business Process Management Business Strategy and Addressable Market Studies Financial Planning and Analysis Show less

Director, Omnichannel Strategic Planning and Analysis (Marketing)

• Aug 2010 - Jan 2019

Managed the financial planning, analysis and visual merchandising teams for the Omnichannel business. Activities included visual merchandising strategy, marketing operations, promotion management, pricing, product management, market research, VOC program management, marketing automation, U/X, multivariate testing, web analytics, data analysis, budget and forecasting, financial planning, variance analysis, analysis of growth initiatives, reporting, financial modeling to support business… Show more Managed the financial planning, analysis and visual merchandising teams for the Omnichannel business. Activities included visual merchandising strategy, marketing operations, promotion management, pricing, product management, market research, VOC program management, marketing automation, U/X, multivariate testing, web analytics, data analysis, budget and forecasting, financial planning, variance analysis, analysis of growth initiatives, reporting, financial modeling to support business decisions, business process improvement, and internal consulting. Director, Omnichannel Strategic Planning & Analysis for GameStop & ThinkGeek (May2016–Present) Sr. Manager, Merch Strategy & Planning - Omnichannel (Aug2010-Apr2016) Show less Managed the financial planning, analysis and visual merchandising teams for the Omnichannel business. Activities included visual merchandising strategy, marketing operations, promotion management, pricing, product management, market research, VOC program management, marketing automation, U/X, multivariate testing, web analytics, data analysis, budget and forecasting, financial planning, variance analysis, analysis of growth initiatives, reporting, financial modeling to support business… Show more Managed the financial planning, analysis and visual merchandising teams for the Omnichannel business. Activities included visual merchandising strategy, marketing operations, promotion management, pricing, product management, market research, VOC program management, marketing automation, U/X, multivariate testing, web analytics, data analysis, budget and forecasting, financial planning, variance analysis, analysis of growth initiatives, reporting, financial modeling to support business decisions, business process improvement, and internal consulting. Director, Omnichannel Strategic Planning & Analysis for GameStop & ThinkGeek (May2016–Present) Sr. Manager, Merch Strategy & Planning - Omnichannel (Aug2010-Apr2016) Show less

Manager, eCommerce Strategy (Global Internet Marketing)

• Jun 2008 - Aug 2010

Managed the eCommerce business including P&L responsibility, direct supervision of experienced global marketing managers (15+ years experience), management of cross-functional cross-departmental individuals, and management of two fulfillment agencies. Line of business activities encompassed eCommerce strategy, product management and innovation, vendor relationship management, project management, customer acquisition, user experience, marketing communications, reporting, eCommerce operations… Show more Managed the eCommerce business including P&L responsibility, direct supervision of experienced global marketing managers (15+ years experience), management of cross-functional cross-departmental individuals, and management of two fulfillment agencies. Line of business activities encompassed eCommerce strategy, product management and innovation, vendor relationship management, project management, customer acquisition, user experience, marketing communications, reporting, eCommerce operations, and fulfillment. Show less Managed the eCommerce business including P&L responsibility, direct supervision of experienced global marketing managers (15+ years experience), management of cross-functional cross-departmental individuals, and management of two fulfillment agencies. Line of business activities encompassed eCommerce strategy, product management and innovation, vendor relationship management, project management, customer acquisition, user experience, marketing communications, reporting, eCommerce operations… Show more Managed the eCommerce business including P&L responsibility, direct supervision of experienced global marketing managers (15+ years experience), management of cross-functional cross-departmental individuals, and management of two fulfillment agencies. Line of business activities encompassed eCommerce strategy, product management and innovation, vendor relationship management, project management, customer acquisition, user experience, marketing communications, reporting, eCommerce operations, and fulfillment. Show less

Sr. Strategic Planning Analyst (Finance / Blockbuster Online / Total Access)

• Jun 2006 - Jul 2008

Managed the profitability of the online subscription business focusing on customer acquisition and retention. Activities included financial modeling, customer intelligence, competitive intelligence, environmental analysis, marketing spend optimization, reporting, and forecasting. Managed the profitability of the online subscription business focusing on customer acquisition and retention. Activities included financial modeling, customer intelligence, competitive intelligence, environmental analysis, marketing spend optimization, reporting, and forecasting.

Customer Applications Representative (Sales and Marketing for Nichols Institute)

• Jul 2001 - Jan 2003

Leading research hospital ordered a new, cutting-edge product but its infrastructure, systems, people, and protocols were not prepared to handle the change. Integrated corporate assets with client’s procedures to improve operations by validating instrumentation function; verifying compliance with government regulations; creating client workflow processes; training managers; and advising management on in-house protocols. Traveled extensively including 90-100% overnight travel Leading research hospital ordered a new, cutting-edge product but its infrastructure, systems, people, and protocols were not prepared to handle the change. Integrated corporate assets with client’s procedures to improve operations by validating instrumentation function; verifying compliance with government regulations; creating client workflow processes; training managers; and advising management on in-house protocols. Traveled extensively including 90-100% overnight travel

Application Specialist (Sales and Marketing)

• Feb 1998 - Jul 2001

Managed investor and public relations of a publicly traded start-up company. Supported medical device sales by training doctors, nurses, and other medical personnel to establish, certify, and run a medical laboratory in private practices Managed investor and public relations of a publicly traded start-up company. Supported medical device sales by training doctors, nurses, and other medical personnel to establish, certify, and run a medical laboratory in private practices