Experience

UnboundEd.org

• Education Administration Programs
• 1 - 100 Employee

• Deputy Chief of Marketing and Communications

  • Nov 2023 - Present



Midday Advisors

• Managing Partner

  • Jul 2023 - Present

  United States



Learning Innovation Catalyst (LINC)

• Professional Training and Coaching
• 1 - 100 Employee

• Vice President Marketing & Sales Operations

  • Jul 2019 - Jun 2023

  Remote LINC is a leading provider of outcomes-based professional learning solutions supporting educators in improving student engagement. LINCspring is their industry-leading SaaS solution which provides virtual coaching and professional learning.  Led a global marketing team: Responsibility for strategy and execution of brand, online messaging and content-driven direct marketing model supported through indirect reseller channel and partnerships, advocacy and influencer marketing programs… Show more LINC is a leading provider of outcomes-based professional learning solutions supporting educators in improving student engagement. LINCspring is their industry-leading SaaS solution which provides virtual coaching and professional learning.  Led a global marketing team: Responsibility for strategy and execution of brand, online messaging and content-driven direct marketing model supported through indirect reseller channel and partnerships, advocacy and influencer marketing programs, integrated field and channel marketing campaigns, event and tradeshow marketing, and lead-to-sale management CRM.  Oversee the corporate marketing team in developing and maintaining relevant brand guidelines, PR/thought leadership strategy, and communications, leading to a 45% boost in marketing qualified leads.  Lead the digital content marketing strategy driving brand development, increasing leads 65%, tracking conversion rates, and optimizing performance.  Develop creative to deploy for record-breaking high-profile campaigns on EdWeek, LinkedIn, EdSurge and Google AdWords while also supporting key retargeting campaigns with AASA.  Manage all facets of product marketing, building product-specific strategies, business models, and metrics to grow annual sales 60-80% YOY.  Guide the SEO strategy and manage all organizational websites to optimize organic website traffic, saving $25K annually on ad spend.  Implement innovative strategies and targets for 2x growth in FY21 (from $1.5M to $3M) and 2x growth in FY22 (from $3M to $6M).

• Chief Revenue Officer

  • Jul 2019 - Jun 2020

   Developed and implemented the company's go-to-market strategy for sales and marketing, including devising target customer profiles, target states, and forecasting systems, boosting profitability 20%.  Hired and coached a sales team to establish high-growth territories, driving 85% YOY growth.  Directed the implementation and customization of the company's CRM system to improve organization.  Built and led a diverse school partnership team to facilitate the company's mission of… Show more  Developed and implemented the company's go-to-market strategy for sales and marketing, including devising target customer profiles, target states, and forecasting systems, boosting profitability 20%.  Hired and coached a sales team to establish high-growth territories, driving 85% YOY growth.  Directed the implementation and customization of the company's CRM system to improve organization.  Built and led a diverse school partnership team to facilitate the company's mission of transforming teaching and learning to increase equity and impact in schools.  Established and integrated a creative digital content strategy to position the company as a thought leader while developing a steady flow of leads for school partnerships.  Created and launched core systems to support operational processes facilitating the scaling of the company's mission outreach.



Institute for Student Achievement

• United States
• Education Administration Programs
• 1 - 100 Employee

• Executive Director for Strategic Business Development, Institute for Student Achievement

  • Mar 2014 - Jun 2019

  Princeton, NJ ISA is a leading provider of whole-school reform and improvement services for high schools.  Transformed the business model of a historically grant-funded school redesign and professional services organization into a fee-for-service business continuing the organization's mission of educational excellence and equity for all students.  Drove profitability of the professional services business through strategic scoping of projects, effective pricing, cost controls, and strong partnerships… Show more ISA is a leading provider of whole-school reform and improvement services for high schools.  Transformed the business model of a historically grant-funded school redesign and professional services organization into a fee-for-service business continuing the organization's mission of educational excellence and equity for all students.  Drove profitability of the professional services business through strategic scoping of projects, effective pricing, cost controls, and strong partnerships with provider organizations.  Positioned the organization as a thought leader in developing high schools producing college and career-ready graduates, particularly in a Title 1 environment, through online content marketing, social media, webinars, and regional events.  Fostered strategic partnerships and coalitions of support to enhance the organization's ability to assist urban districts and schools in producing high school and college graduates, personally closing $2.4M in FY16, $3.1M in FY17, and $3.6M in FY18.  Managed the organization's financial forecasting and operations, integrating quality processes in operations, marketing, and communications and providing operational leadership to meet rigorous Six Sigma standards.  Secured a $685K internal investment to support marketing, new sales hires, and systemization of current efforts while raising the gross profit margins 15+% and reducing YOY losses 47%.  Implemented Salesforce.com to support sales, project management, and operations while increasing communication across the organization regarding contract implementation. Show less



AMERICAN FEDERATION OF TEACHERS AFL-CIO

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• General Manager, Share My Lesson

  • Jan 2013 - Mar 2014

  Washington D.C. Metro Area Share My Lesson is a place where educators come together to share and download teaching resources and to engage in professional dialog. Developed by teachers for teachers, this free platform gives access to high-quality teaching resources and provides an online community where teachers can collaborate, encourage and inspire each other. Share My Lesson is supported by the American Federation of Teachers.  Drove strategy, marketing, public relations/communications, training, and outreach… Show more Share My Lesson is a place where educators come together to share and download teaching resources and to engage in professional dialog. Developed by teachers for teachers, this free platform gives access to high-quality teaching resources and provides an online community where teachers can collaborate, encourage and inspire each other. Share My Lesson is supported by the American Federation of Teachers.  Drove strategy, marketing, public relations/communications, training, and outreach for the U.S.'s fastest-growing online community for teachers, created by the American Federation of Teachers and TES Global.  Hired and managed the original team of six professionals, set up business operations, and established the DC-based organization, ensuring the selection of qualified candidates for each position.  Grew the community 363%, from 130K to 472K+ subscribers, in 14 months through strategic partnerships with local unions and online marketing.  Generated 300% registration growth through digital marketing programs (AdWords, Twitter, Bing) and social media strategies (Twitter, Facebook, Google+, Pinterest), increasing outreach and user engagement by 60%.  Partnered closely with AFT affiliates nationwide to promote the community, conduct subscriber drives, and develop strategic communication plans.  Tracked web analytics to better understand and improve user experience to increase lead generation 40%.  Established a network of content partners, including associations, movie producers, news agencies, non-profit organizations, and universities, to expand the resource base and gain cross-promotion on social media.  Devised/implemented a strategic communications strategy with Randi Weingarten as a key spokesperson.  Created and introduced live webinar events for teacher professional development driven by content experts and strategic partners, assuring all events ran smoothly and efficiently. Show less



Teachscape (now Frontline Professional Growth)

• Vice President, Market Development

  • Apr 2009 - Jan 2013

• Vice President Marketing

  • Jan 2008 - Mar 2009

• Vice President Of Business Development

  • Dec 2006 - Mar 2008

   Redesigned the company's market position as a human capital development organization (vs. simply a professional development company), launching coherent new product strategies and go-to-market plans to reshape the company following an acquisition.  Led the company's state and national strategy and policy agenda to develop conditions favorable to sales, boosting revenues 55%.  Collaborated with lobbying agencies, state Chiefs and the CCSSO, the Gates Foundation, and other education… Show more  Redesigned the company's market position as a human capital development organization (vs. simply a professional development company), launching coherent new product strategies and go-to-market plans to reshape the company following an acquisition.  Led the company's state and national strategy and policy agenda to develop conditions favorable to sales, boosting revenues 55%.  Collaborated with lobbying agencies, state Chiefs and the CCSSO, the Gates Foundation, and other education leaders to push the vision for continuous improvement tied to evidence of effective instruction.  Represented the company's SaaS solutions at key national events, conferences, and RFP responses, pitching products, vision, policy positions, and the research behind the approach to grow sales 70%.  Personally closed $4M in sales annually with state education departments and set policy conditions supporting the field sales team in closing an additional $8M.  Supported 14 field sales representatives to surpass goals 22% through coaching, feedback, presentation support, and strategic relationships.  Developed key product, marketing, and sales partnerships with education companies (Texas Instruments, Promethean, CTB McGraw Hill, et al.), foundations (Gates Foundation, Wallace Foundation, McREL, Great Books Foundation), associations, and education service agencies to add $3-5M in annual bookings.  Devised a strategic lead generation process to advance the company's sales, including Web 2.0 e-marketing and digital lead tracking, scoring, nurturing, and qualification with website leads representing a $3M annual opportunity channel after 12 months.  Managed the RFP response process to capture $4.5M in FY09 with a 54%-win ratio, developing a post-RFP review process, FOIA request processes, and a wide range of proposal templates useful for ongoing sales.



Riverside Insights

• United States
• Research Services
• 100 - 200 Employee

• Vice President of Sales, East Region

  • Nov 2005 - Dec 2006

  Riverside Publishing, then a division of Houghton Mifflin Harcourt, sold formative assessment systems, psychometric testing, and state-level summative testing solutions. * Promoted to manage a newly reorganized sales region for the Northeast US. Managing a team of eight field sales representatives across twelve states. Annual region revenues were approximately $28M. Territory performance on “YTD percentange of sales” was boosted from 4th of 4 regions to 2nd of 4 regions in less than 5… Show more Riverside Publishing, then a division of Houghton Mifflin Harcourt, sold formative assessment systems, psychometric testing, and state-level summative testing solutions. * Promoted to manage a newly reorganized sales region for the Northeast US. Managing a team of eight field sales representatives across twelve states. Annual region revenues were approximately $28M. Territory performance on “YTD percentange of sales” was boosted from 4th of 4 regions to 2nd of 4 regions in less than 5 months. Product lines included state testing, custom solutions, formative/benchmark assessment, clinical and diagnostic products. * Key leader on sales management team which supported 36 account executives and $120MM in ARR. Supported forecasting, sales training, and team development planning. * Led Capture Teams for state-level RFP sales in the region netting about $7m annually in summative assessment contracts. Worked with key contacts at the New Jersey DOE to close two statewide student assessment contracts in middle school math. * Developed a custom solution for the Pennsylvania DOE to provide benchmark assessments for secondary literacy and math statewide. * Managed sales to strategic accounts (top urban school districts) and provided leadership to the strategic sales team (four members). Collaborated with field sales force, management, consultants, and others to gain entry and establish sales to key accounts including NY City Board of Education, Chicago Public Schools, Los Angeles USD, Dallas ISD, and other top tier city districts.

• Vice President, Strategic Initiatives

  • Mar 2004 - Nov 2005

  Originally worked for Edsoft, which was acquired by Riverside/HMH one year later, selling formative assessment solutions. ** Closed Edusoft’s largest formative assessment sale ever, a $6M one-year contract, by regaining a $1.8M renewal and upselling new services and product customizations to provide LAUSD with a custom solution to meet their assessment program needs. This sale represented approximately 32% of the company’s 2005 revenue. ** Provided strategic support to key accounts… Show more Originally worked for Edsoft, which was acquired by Riverside/HMH one year later, selling formative assessment solutions. ** Closed Edusoft’s largest formative assessment sale ever, a $6M one-year contract, by regaining a $1.8M renewal and upselling new services and product customizations to provide LAUSD with a custom solution to meet their assessment program needs. This sale represented approximately 32% of the company’s 2005 revenue. ** Provided strategic support to key accounts across the US by by closing $2.6M in sales while supporting regional management and local field sales teams as needed. Facilitated entry to critical superintendents. ** Supervised inside sales manager and team of 6 inside CSRs who sourced and qualified leads.



Classroom Connect

• E-Learning Providers
• 1 - 100 Employee

• Vice President, Teaching & Learning Initiatives

  • 1996 - 2004

  Helped to create Classroom Connect, the first mover in online curriculum and professional learning solutions as the dotcom era began. Led product, sales, product marketing, and business development roles. ** Engaged in strategic selling and consulting activities that gave Classroom Connect the opportunity to influence and/or prescribe the development of important Requests for Proposals (RFPs), grant programs, and strategic funding opportunities toward the goal of meeting or exceeding… Show more Helped to create Classroom Connect, the first mover in online curriculum and professional learning solutions as the dotcom era began. Led product, sales, product marketing, and business development roles. ** Engaged in strategic selling and consulting activities that gave Classroom Connect the opportunity to influence and/or prescribe the development of important Requests for Proposals (RFPs), grant programs, and strategic funding opportunities toward the goal of meeting or exceeding annual sales goals. Primary clients were the state departments of education, national grant-making organizations, the top 25 US school districts, and the NEA. Secured $5.8M in sales in 2003-2004 (15 months). Lead the development of all RFP responses and managed the company’s national accounts strategy. ** Directed Classroom Connect’s premier line of business, Connected University, an online professional development community. Developed the concept, business plan, marketing strategy, and development team. Lead the strategy and implementation of content relationships, market strategy, sales support, market positioning, revenue, DOE relationships, university accreditations and expansion plans. Product launched on time on October 18,1999. Generated pre-release sales of $850,000. Year 1 revenues of $6.4M. Year 2 revenues exceeded $8M. ** Spun the product concept into a lucrative secondary business: e-learning portals for state government and major school districts. Added $3.4m to Connected University revenues through this application. ** Founded, designed, and managed the Connected Classroom Conference, a series of national conventions now producing a gross revenue of over $4.5 million after only 3.5 years. Oversaw content/curriculum development for this 10-city convention series that teaches educators to use Net technologies in the classroom. Show less



Pennsylvania Junior Chamber of Commerce

• Executive Director

  • Oct 1994 - Feb 1996

  ** Doubled the span of community service and educational programs to build the strength of local chapters. ** Tripled revenue and profits from meetings and conventions . ** Established successful sponsorship programs with Quaker State Oil, Pennsylvania Conservation Department, Chrysler and Pittsburgh Pirates. ** Successfully designed, developed and promoted a partnership program with Major League Baseball, “Diamonds in the Rough,” that created nationwide collaboration with community… Show more ** Doubled the span of community service and educational programs to build the strength of local chapters. ** Tripled revenue and profits from meetings and conventions . ** Established successful sponsorship programs with Quaker State Oil, Pennsylvania Conservation Department, Chrysler and Pittsburgh Pirates. ** Successfully designed, developed and promoted a partnership program with Major League Baseball, “Diamonds in the Rough,” that created nationwide collaboration with community service organizations, MLB teams, and local governments to improve youth baseball fields as part of a multi-million dollar opening-day marketing program with Ace Hardware. ** Developed a renewed emphasis on leadership development through relationships with various corporate training programs statewide. ** Tripled co-marketing revenue while initiating a 20-item member benefits program. Show less



Evangelical Lutheran Church in America

• United States
• Religious Institutions
• 500 - 600 Employee

• Pastor

  • Sep 1986 - Jun 1994

  Served as Pastor for Youth and Family Ministries and as Senior Associate in two ELCA congregations, each over 3500 members. Built successful community-based outreach programs to students, spoke at various youth conventions nationally, developed extensive youth missions programming, and published four books (Building a Fort in the Family Tree, Building Attendance in Your Youth Ministry, Youth Ministry Leadership Skills, and Life-Lifting Devotions for Youth Workers).