Ava Kelly
Chief Product Officer at Thredd at Thredd- Claim this Profile
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Bio
Experience
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Thredd
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United Kingdom
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Financial Services
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100 - 200 Employee
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Chief Product Officer at Thredd
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Jul 2023 - 6 months
San Francisco Bay Area Lead innovation, development and commercialization of Thredd's next generation, global processing product solutions and acceleration of Thredd’s global market expansion.
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i2c Inc.
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United States
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Financial Services
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700 & Above Employee
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Chief Product Officer
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Aug 2021 - Jul 2023
San Francisco Bay Area Leading i2c's global product roadmap, commercialization, product management and platform partnerships to establish i2c as the best-in-class, next generation payments and digital banking processor.
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Head of Global Product
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Aug 2019 - Aug 2021
San Francisco Bay Area
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Product Strategy Partners
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United States
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Business Consulting and Services
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1 - 100 Employee
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Managing Partner
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Jan 2013 - Jul 2019
San Francisco Bay Area Engaged with startup clients to define their business strategy, assess business processes and implement go-to-market plans. Help clients prepare for investor scrutiny with business plan development, investor pitch decks as well as coaching them to deliver high impact presentations. Drove successful launch of new mobile app, managing technology development process, branding and digital channel set up requirements. Leading launch of B2B / B2C business from incorporation through hiring, marketing,… Show more Engaged with startup clients to define their business strategy, assess business processes and implement go-to-market plans. Help clients prepare for investor scrutiny with business plan development, investor pitch decks as well as coaching them to deliver high impact presentations. Drove successful launch of new mobile app, managing technology development process, branding and digital channel set up requirements. Leading launch of B2B / B2C business from incorporation through hiring, marketing, sales and operational management. Show less
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Visa
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United States
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IT Services and IT Consulting
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700 & Above Employee
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SVP, Head of Global Affluent, Product Strategy & Activation
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Aug 2010 - Nov 2012
San Francisco Bay Area Led the development and implementation of Visa Inc. global affluent strategy which set the standard for how Visa defined affluent segment opportunities, mapped its premium credit product platform and drove client consulting engagements. This strategic framework was the foundation for multiple product launches across regional markets. Managed global product processes including product platform development and standards, capital planning, cross border initiatives and extension of business best… Show more Led the development and implementation of Visa Inc. global affluent strategy which set the standard for how Visa defined affluent segment opportunities, mapped its premium credit product platform and drove client consulting engagements. This strategic framework was the foundation for multiple product launches across regional markets. Managed global product processes including product platform development and standards, capital planning, cross border initiatives and extension of business best practices across markets.
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SVP, Head of North America Consumer Credit
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Oct 2008 - Jul 2010
San Francisco Bay Area Managed US Consumer Credit business and team of 30 including Product Strategy, Management, Consulting and Business Reporting functions. Delivered payment volume growth above targets and developed custom product solutions and sales presentations to win and renew financial institution and co-brand contracts such as Fairmont Hotels, Hilton Hotels, Hyatt, Williams Sonoma, Merrill Lynch, Bank of America, Citi, Chase and UBS.
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Visa
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United States
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IT Services and IT Consulting
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700 & Above Employee
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VP, Head of Consumer Credit Product Consulting
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Aug 2006 - May 2008
San Francisco Bay Area Created the Visa US Consumer Credit Product Consulting services by developing new business performance benchmarking tools and value proposition analysis for every type of Visa card. These tools enabled issuers to assess strengths and or gaps in their card value propositions, marketing or product lines and action accordingly. Team increased by 400% to meet service demand and model was implemented across other regions and business lines.
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Product Director, Visa Signature Platform
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Nov 2004 - Aug 2006
San Francisco Bay Area Drove the market implementation of the Visa Signature product platform, establishing it as the premium US credit product platform market leader with adoption from the top 12+ financial institutions.
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American Express
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United States
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Financial Services
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700 & Above Employee
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Chief of Staff to President / CEO, Director, Strategic Planning & Advertising
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Jun 2003 - Nov 2004
Toronto, Canada Area Drove strategic planning process for the Consumer, Corporate and Merchant Business lines. Five year business strategy was selected by Global Leadership Team as the model for other international markets. Managed Consumer Credit P&L, departmental advertising, technology and operations budgets plus President & CEO presentations and management of executive team for department of 60 people. Also responsible for brand and product advertising campaigns and Ogilvy and Mather relationship and… Show more Drove strategic planning process for the Consumer, Corporate and Merchant Business lines. Five year business strategy was selected by Global Leadership Team as the model for other international markets. Managed Consumer Credit P&L, departmental advertising, technology and operations budgets plus President & CEO presentations and management of executive team for department of 60 people. Also responsible for brand and product advertising campaigns and Ogilvy and Mather relationship and negotiated largest advertising budget to-date.
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Director of Marketing, Global Merchant Services
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Jan 2002 - Jun 2003
Toronto, Canada Area Led marketing team of 17 to deliver marketing strategies for all stages of the customer life cycle including early engagement programs (408% ROI), volume retention programs (494% ROI), 31% growth in POP visibility and a 25% reduction in loyalty communication costs.
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Senior Marketing Manager, Membership Rewards
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Jul 2000 - Jan 2002
Toronto, Canada Area Managed all aspects of loyalty program including strategic relationships, rewards, marketing, partner negotiations and management, operations and cost management. Completed contract negotiations with 105 partners in five months and launched a record setting, seven new reward partners including Hertz, Thrifty, Budget, The Gap, Kelsey's, Hilton and Marriott.
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Marketing Manager, New Card Member / Revolve Loyalty
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Jan 1999 - Jul 2000
Toronto, Canada Area Introduced new balance transfer channels creating a multi million dollar incremental AR contribution in year one and streamlined welcome materials/processes resulting in reduced costs, increased speed to market and new opportunities to cross-sell other products within this channel.
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Canadian Marketing Manager, Stored Value Group
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Jan 1997 - Jan 1999
Toronto, Canada Area Led all Canada marketing for Travelers Checks and Gift Checks as well as US in-store bank branch strategy.
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Education
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University of Toronto
Bachelor of Arts (B.A.), Commerce and Economics