Experience

Elie Tahari

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Head Of Digital

  • Jun 2022 - Present



Portmeirion Group Limited

• United Kingdom
• Glass, Ceramics and Concrete Manufacturing
• 100 - 200 Employee

• Vice President, Ecommerce + Digital Marketing – North America

  • Jan 2021 - Jun 2022

  Reported directly to the President, Portmeirion Group North America; managed a team of 5 across disciplines Owned P&L across 3 departments - US Ecommerce, US Marketing, CA Ecomm/Marketing - including forecasting and demand planningAnalyzed sales trends and customer preferences to identify opportunities for product expansion Spearheaded the strategic direction and end-to-end operation of Portmeirion Group’s online retail initiatives for 6 brands - Portmeirion, Spode, Nambé, Pimpernel, Wax Lyrical, Haustopia - driving revenue growth, customer acquisition, and market expansionLeveraged the brand portfolio to develop and implement innovative and unique content marketing opportunities that deliver on customer acquisition and retention, thereby maximizing the lifetime value of customersEffectively managed internal and external agency relationships to maximize the return of digital investment - Public Relations, Paid Search, Affiliate Marketing, Web Developers Show less

• Director, Ecommerce + Digital Marketing - All Brands

  • Sep 2019 - Jan 2021



Nambé

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Manager, Digital Content + Brand Marketing

  • Mar 2015 - Sep 2019

  Produce and oversee all content created for Nambé’s digital presence -Draft copy for social channels, marketing emails, nambe.com, product descriptions, press materials, etc. -Plan and organize photo shoots, with the marketing calendar in mind, to create digital assets Manage ecommerce sales channel -Develop and implement digital advertising strategies - including paid search, affiliate marketing, email marketing - to support website traffic, conversion, and social follower growth and engagement Source and facilitate impactful media partnerships that increase brand awareness and generate content that can be repurposed across brand channels Create brand guideline documents, including the brand voice and style guide, sales training manuals, and new product expansion decks Work across departments to support retail and wholesale business through social and digital initiatives Show less



KWT Global

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Director, Social Media

  • Jan 2012 - Mar 2015

  Report directly to VP of Social Media, serving as team lead on on 4-5 luxury fashion, travel and home decor brands. Develop and implement comprehensive social strategies across multiple channels designed to deliver ROI solutions based on consumer centric thinking and client business goals Leverage social listening platforms to draw insight and analysis used to interpret the competitive landscape, brand awareness, consumer targeting and measure engagement and performance Foster new and existing relationships, both client and influencer, through campaign initiatives, regular influencer engagement, paid media optimization, media partnerships and social media response protocol Own community management for fashion and home brands on all active social channels, including styling lifestyle images for Instagram, content creation and daily monitoring and engagement Provide social media insight and best practices, agency wide, through a morning round up, in addition to a monthly presentation of timely and relevant articles highlighting new trends, platforms and campaigns Show less



Coyne PR

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Assistant Account Executive

  • Oct 2009 - Oct 2011

  Managed daily interactions and outreach campaigns to a network of 8,000+ bloggers as part of a consumer engagement team Worked on approximately 35 projects a year, which generated impressive results for some of the most well-known consumer brands in the world, including Cheerios, Green Giant, Yoplait, Betty Crocker Pillsbury, Progresso and Crayola Agency resource for social media innovation, digital trends, and word of mouth measurement and monitoring solutions Managed daily interactions and outreach campaigns to a network of 8,000+ bloggers as part of a consumer engagement team Worked on approximately 35 projects a year, which generated impressive results for some of the most well-known consumer brands in the world, including Cheerios, Green Giant, Yoplait, Betty Crocker Pillsbury, Progresso and Crayola Agency resource for social media innovation, digital trends, and word of mouth measurement and monitoring solutions



MRB Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jun 2009 - Oct 2009

  Managed clients in the VoIP and technology space including KOM Networks, NCH Software, and Incentient Launched and managed the MRB PR Twitter channel Responsible for writing press releases, briefing books, maintaining media clip logs, media pitches, organizing client/analyst briefings, case studies Managed clients in the VoIP and technology space including KOM Networks, NCH Software, and Incentient Launched and managed the MRB PR Twitter channel Responsible for writing press releases, briefing books, maintaining media clip logs, media pitches, organizing client/analyst briefings, case studies



The Trigger Agency

• Event Marketing Intern

  • Jan 2009 - May 2009



Monotype

• Fact Check Intern

  • Oct 2008 - Jan 2009



MRB Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Intern

  • May 2008 - Aug 2008



True Citrus Company

• United States
• Food & Beverages
• 1 - 100 Employee

• PR/Marketing Intern

  • Jan 2008 - May 2008