Peter Sheehan, CSW

Division Vice President-East at C. Mondavi & Family
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Contact Information
us****@****om
(386) 825-5501
Location
JE

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Charlie Trivinia

In my time working with Pete, I have consistently been impressed by his integrity, truthfulness, hard work, and understanding of the market and its competitive set. I have no doubt that Pete would be a great asset to any company as he is truly a team player who is reliable, dependable, and always willing to go above and beyond to ensure that projects are completed in a timely fashion. Please feel free to to contact me if you have any further questions or would like to discuss Pete’s qualifications in more detail. From where I sit, any company would be lucky to have him.

Cynthia Gomez

I had the pleasure of working with Peter for 5 years at Don and Son’s. Peter is a seasoned sales executive with strong business acumen which makes him a great leader and partner. Peter is a fantastic collaborator who looks at the big picture. I frequently called on him for his perspective on marketing initiatives and sales execution, his partnership over the years was invaluable. He brings a wealth of knowledge and experience which makes him an extremely valuable sales leader. Peter is a great communicator, and he understands how to create a roadmap for his team to execute and win. I would welcome the opportunity to work with Peter again in the future.

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Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Division Vice President-East
      • Mar 2023 - Present

    • United States
    • Wine & Spirits
    • 1 - 100 Employee
    • VP East Region/Exports
      • Jan 2015 - Present

      Manage sales, pricing, programming, marketing execution and the P &L domestically for the Eastern Region, with responsibility for 3 direct reports. Directly responsible for all sales, marketing and revenue strategies for 40+ export markets. Cultivate owner and senior management wholesaler and importer relationships. Call directly on key Mid-Atlantic and New England regional and national chain accounts. Work directly with Don & Sons creative and wine-making teams to create control labels and wines styles for key customers Show less

    • United States
    • Wine & Spirits
    • 100 - 200 Employee
    • Vice President of Sales - Wine
      • Mar 2014 - Dec 2014

      Responsible for national sales and revenue management of the critically acclaimed, award winning, terroir driven wines from Argentina's most respected winery: Achaval-Ferrer. Developed the brand's national marketing platform and designed and monitored national pricing strategy. Responsible for national sales and revenue management of the critically acclaimed, award winning, terroir driven wines from Argentina's most respected winery: Achaval-Ferrer. Developed the brand's national marketing platform and designed and monitored national pricing strategy.

    • New Zealand
    • Beverage Manufacturing
    • 1 - 100 Employee
    • Director of Sales - US & Canada
      • 2011 - Mar 2014

      Established in 1996 the Mud House Wine Group has become renowned for producing award-winning wines from New Zealand's most noted wine growing regions - Sauvignon Blanc from Marlborough, Pinot Noir from Central Otago and Aromatics from Waipara Valley. Conducted a SWOT US business analysis determining the need for an importer change. Lead the search for, contract negotiations with, and the appointment of a new US wholesaler. Responsible for creating and implementing all sales and revenue targets, sales and marketing programs, and their corresponding budgets in the US & Canada. Oversee pricing and programming implementation. Show less

    • United States
    • Beverage Manufacturing
    • 100 - 200 Employee
    • VP Sales & Marketing, National Brands Div
      • 2008 - 2010

      Led the hiring and deployment of sales and marketing personnel to create a new cross functional sales and marketing team for the newly formed CPG sales unit, oversaw both wine and artisan spirits portfolio. Developed sales targets, corresponding budgets and specific P&L budgets for the division. Managed corporate pricing policies, divisional cash flow, purchasing and inventory levels. Designed and implemented national sales and marketing strategies, social media communications, and consumer interaction programs. Integrated AC Nielsen data into sales and marketing programs using sales data to review trends, identify sales opportunities and increase ROI. Show less

    • Beverage Manufacturing
    • 1 - 100 Employee
    • VP Sales, Eastern Region
      • 2004 - 2008

      Responsible for creating and implementing all selling strategies and sales plans to achieve corporate shipment and depletion volumes. Oversaw full P&L for the region. Participated in the design, development and implementation of national marketing programs with emphasis on brand expansion and category leading sales growth. Responsible for creating and implementing all selling strategies and sales plans to achieve corporate shipment and depletion volumes. Oversaw full P&L for the region. Participated in the design, development and implementation of national marketing programs with emphasis on brand expansion and category leading sales growth.

    • United States
    • Beverage Manufacturing
    • 500 - 600 Employee
    • State Manager, New Jersey & Pennsylvania
      • Jun 1997 - Feb 2004

      Managed Stimson Lane's largest market in the United States in both volume and profitability, 5 years sales growth of 52%, resulting in $11.5MM in annual sales. Hired, trained and managed the NJ Business Development Manager. Responsible for profitability, budgets, pricing, goal setting, sales forecasting, order processing, point of sale management and cultivating key account relationships across all trade venues. Managed Stimson Lane's largest market in the United States in both volume and profitability, 5 years sales growth of 52%, resulting in $11.5MM in annual sales. Hired, trained and managed the NJ Business Development Manager. Responsible for profitability, budgets, pricing, goal setting, sales forecasting, order processing, point of sale management and cultivating key account relationships across all trade venues.

    • United States
    • Beverage Manufacturing
    • 700 & Above Employee
    • Field Marketing Manager-Northern Virginia, Washington DC
      • Dec 1995 - May 1997

    • District Manager-Gallo Wine Sales of NJ
      • Jun 1994 - Nov 1995

    • District Sales Manager-Metro New York
      • Jun 1993 - Jun 1994

    • Sales Representative-Gallo Wine Sales of New Jersey
      • Jun 1992 - Jun 1993

Education

  • University of Virginia
    BA, Psychology Major, Biology Minor

Community

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