Communications Specialist

• Dec 2022 - Present

Webmaster and Digital Communications

• Jun 2018 - Feb 2020

Serve a broad role in the program development and marketing efforts of the UC Davis Clinical and Translational Science Center. Coordinate and assure the consistency and accuracy of web content, program development and outreach materials. Develop, implement, and maintain websites, listserv, and digital content. Define, document, and update best practices. Develop, test, and customize websites using Teamsite, Siteimprove, HTML, CSS, Photoshop, Lightroom, and Illustrator. Maintain, troubleshoot, and debug Teamsite, video editing, listserv, and calendar systems. Validate websites against industry standards, following W3C, WAI, and WCAG guidelines. Manage and utilize studio photography equipment, including Nikon DSLR and pro lighting for headshots and documenting events. Design and develop marketing materials including brochures, event banners and newsletters. Developed, redesigned, and updated websites at UC Davis Health. https://health.ucdavis.edu/medresearch/ https://health.ucdavis.edu/clinicaltrials/ https://health.ucdavis.edu/participate/ https://health.ucdavis.edu/biorepositories/ Show less

Principal

• Oct 2013 - Jun 2018

Work with clients to provide low cost and open source solutions to develop websites and manage marketing plans, staying within or under budget; incrementally building in complexity towards more advanced functionality to achieve increased traffic and convert to sales, boosting revenue and developing a strong online reputation. • Define, document and update best practices and code standards to improve existing processes and ensure on-going client satisfaction. • Provide ideas and develop online marketing strategies utilizing social media and email integration to increase website traffic and on-site conversion efforts. • Develop, test and customize responsive websites, validating against W3C and WCAG industry standards and ensuring cross-browser compatibility. • Create custom dashboards and reports in Google Analytics, establish metrics for goal tracking and prioritizing website marketing strategies. • Plan and conduct user-specific training and provide technical support. Show less

Web Marketing Specialist

• Nov 2012 - Oct 2013

Oversee web marketing, including developing the company website, managing social media and search engine optimization (SEO). • Achieved a complete custom website redesign, identifying key areas of improvement and advising on system requirements. • Recommended marketing strategies based on Google Analytics and customer feedback; resulting in improved organic search rankings. • Worked with business partners to troubleshoot system bugs and resolve process issues. Oversee web marketing, including developing the company website, managing social media and search engine optimization (SEO). • Achieved a complete custom website redesign, identifying key areas of improvement and advising on system requirements. • Recommended marketing strategies based on Google Analytics and customer feedback; resulting in improved organic search rankings. • Worked with business partners to troubleshoot system bugs and resolve process issues.

Tour Guide

• Jun 2010 - Nov 2012

• Accompany and provide travel support for clients who are physically and developmentally impaired, including disabled teenagers, adults and seniors who have brain impairments such as cerebral palsy, Down syndrome and autism. • Responsible for anticipating client needs and concerns to provide personal and comprehensive customer care, including ensuring traveler safety and health, managing traveler funds and day-to-day itineraries to create individualized, memorable experiences. • Accompany and provide travel support for clients who are physically and developmentally impaired, including disabled teenagers, adults and seniors who have brain impairments such as cerebral palsy, Down syndrome and autism. • Responsible for anticipating client needs and concerns to provide personal and comprehensive customer care, including ensuring traveler safety and health, managing traveler funds and day-to-day itineraries to create individualized, memorable experiences.

Principal

• Aug 2009 - Nov 2012

Work with clients to provide low cost and open source solutions to develop websites and manage marketing plans, staying within or under budget; incrementally building in complexity towards more advanced functionality to achieve increased traffic and convert to sales, boosting revenue and developing a strong online reputation. • Define, document and update best practices and code standards to improve existing processes and ensure on-going client satisfaction. • Provide ideas and develop online marketing strategies utilizing social media and email integration to increase website traffic and on-site conversion efforts. • Develop, test and customize responsive websites, validating against W3C and WCAG industry standards and ensuring cross-browser compatibility. • Create custom dashboards and reports in Google Analytics, establish metrics for goal tracking and prioritizing website marketing strategies. • Plan and conduct user-specific training and provide technical support. Show less

Product Manager

• Jun 2002 - Aug 2009

Developed and implemented strategic product marketing plans for existing and new product development, including business intelligence, market research, data mining, data analysis, database reporting, competitive market assessments, SWOT analysis and industry trend analysis, participating in all stages of the product life cycle. • Managed product core teams from market research and product development through product launch, including cost/benefit analysis, developing and implementing market research plans for healthcare products, scheduling, testing, monitoring, risk management and reporting, with Agile project management using Scrum. • Provided subject matter and product expertise for expedited problem resolution and focusing on brand recognition, working closely with business partners, clients, vendors, doctors, and office staff to ensure a high customer service level. • Achieved a 10% increase in new business and 95% retention of existing business. Show less

Account Manager

• Jan 1998 - Jun 2000

• Ensured maximum client satisfaction for high profile national accounts, met 100% of agreed upon customer requirements, service standards and expectations. • Negotiated and reviewed contract development, plan design, sales strategy, and business process simplification to ensure accurate and timely client installations. • Built strong and solid customer relationships to guarantee acceptable client resolution.

Project Lead

• Nov 1994 - Jan 1998

• Responsible for leading project teams in reengineering business processes and identifying feasible opportunities for system improvements, including team development, cost/benefit analysis, project scheduling, strategy, analyzing, reporting, negotiation and problem resolution. • Redesigned program development and management processes in several existing and start-up business units, including developing business model for new line of business, facilitating program management and client installation. Show less

Technical Sales Support

• Jan 1990 - Nov 1994

• Developed business analyst position in start-up small business unit for standards-based computer publishing product line. • Provided pre- and post-sales support including designing workflow and requirements documents, conducting technical presentations, providing customer training, supervising on-site installations and troubleshooting new product integration. • Developed business analyst position in start-up small business unit for standards-based computer publishing product line. • Provided pre- and post-sales support including designing workflow and requirements documents, conducting technical presentations, providing customer training, supervising on-site installations and troubleshooting new product integration.